September 7, 2011

Calysto Communications To Attend ITEXPO and M2M Evolution

Calysto Communications (www.calysto.com), a global public relations and social media marketing firm focused on the communications industry, will attend ITEXPO this month in Austin, Texas.

The ITEXPO conference, an established communications and technology conference, will take place September 13-15, 2011 at the Austin Convention Center. It includes seven conference tracks, more than six free workshops and training sessions, 200 exhibitors and 10 co-located tech conferences, including M2M Evolution, 4GWE, Cloud Communications Expo, Super WiFi Summit, VIPeering Conference and SIP Tutorial.

Calysto is supporting its machine-to-machine communications client RACO Wireless at M2M Evolution. Calysto has already booked several face-to-face meetings with influential media and analysts for RACO Wireless that will take place during the show. Calysto also secured a speaking opportunity for John Horn, president of RACO Wireless, on a panel at the M2M Evolution conference titled "Getting Mobile: Carrying the M2M Message."

"Calysto has been building relationships in the communications industry for more than 12 years. When we support clients at a trade show, Calysto leverages our long-standing relationships with members of the media, analyst and blogger community to help our clients build strong relationships with them as well," says Laura Borgstede, CEO of Calysto Communications.

"In fact, Calysto's well-established relationships with communications industry influencers begin benefitting our clients before a show even begins," Borgstede adds. "PR agencies that don't know the communications industry often waste their clients' time and money trying to set up meetings with influencers who don't even cover their clients' business segments. In contrast, Calysto only contacts the appropriate key influencers. And since we know many of them personally, they get back with us quickly."