June 26, 2012

Blaze Names DeLancey as New Director of Marketing & Social Media

Blaze (www.blazepr.com), a PR firm that represents leading brands in consumer, luxury travel, food/beverage and lifestyle, announced the addition of Apryl DeLancey, Director of Marketing & Social Media.

DeLancey oversees all online media efforts for the agency, expanding client presence online and spearheading new efforts across the web on social and static platforms. She also creates and executes marketing initiatives and innovative social media campaigns to generate fan engagement and excitement for client brands.

"We're excited to have Apryl join our team," said Matt Kovacs, GM/EVP of Blaze. "Her digital strategy expertise and her passion for starting conversations and building relationships in the online sphere will be an asset to our agency."

Previously, DeLancey worked as a Senior Social Media Business Strategist for TBWA\Chiat\Day Los Angeles, implementing social media measurement strategies. She also worked with the strategic and account teams to provide both social and digital strategy on an ongoing basis for all digital properties at the agency.