January 24, 2013

Bernstein Joins Child's Play Communications' Social Media Division

Paula Bernstein, a parenting and entertainment writer, reporter and blogger, has joined Child's Play Communications' (www.childsplaypr.com/) social media division as Social Media Specialist.

"As we celebrate our company's 25th anniversary in 2013, we are expanding our services and staff to better serve clients' needs," noted Child's Play president, Stephanie Azzarone. "Social media is a critical part of the communications mix among companies looking to deepen engagement with moms."

Child's Play specializes in connecting companies with moms, through traditional public relations, social media, word-of-mouth communications and online marketing. Bernstein, a frequent contributor to Babble, Fast Company, and other digital and print publications, has worked as a social media consultant for clients including Bed, Bath & Beyond, Nickelodeon, and other brands.

A former reporter for Variety and The Hollywood Reporter, Bernstein has also written for Parents, The New York Times and Adweek. She has also created content for various websites, including ParentsConnect.com, Bio.com, and Citibank's Women & Co. Bernstein is also the co-author of "Identical Strangers: A Memoir of Twins Separated and Reunited."