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July 14, 2011

Bass, Ettenberg and D'Arcy Join Bender/Helper Impact's Entertainment Content and Digital Entertainment Team

Bender/Helper Impact (B/HI; www.bhimpact.com), an independent public relations firm that focuses on the convergence of entertainment, media and technology, announced the addition of three new executives to its Entertainment Content division. Jessica Bass, Sharna Ettenberg and Brigid D'Arcy will join the Entertainment Content and Digital Entertainment team in Los Angeles overseen by Shawna Lynch, Executive Vice President, and Melisa Rodriguez, Vice President.

"These talented and highly respected additions to our Los Angeles team will further solidify Bender/Helper Impact's place as a leader in Digital Entertainment and Entertainment Content," said Dean Bender, founder and partner, Bender/Helper Impact. "Jessica, Sharna and Brigid each bring a unique background and skill set to our team of PR professionals."

Bass joins B/HI as an Account Supervisor with the Digital team. Previously, Bass managed corporate communications for MySpace, developing creative communications campaigns and acting as the day-to-day media relations contact for all business, advertising trade and crisis related news.

Account Supervisor Ettenberg comes to B/HI from PMK*BNC where she specialized in consumer brands and entertainment communications, and managed client and media relations for internationally recognized brands.

New Account Executive D'Arcy brings four years of strategic online experience to B/HI's Digital team. Prior to joining B/HI, D'Arcy worked at Click Communications executing daily public relations objectives for multi-million dollar clients.

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