January 17, 2013
Backbone Media Awarded Bulldog Digital/Social PR Achievement Award
Backbone Media (www.backbonemedia.net) announced that the Polartec Made Possible College Challenge, now in its third year, has been recognized as one of the top digital/social communication campaigns of the year by Bulldog Reporter. The Polartec Made Possible contest and Facebook application won Bulldog Digital's "Silver" award, alongside Microsoft, Hilton Hotels & Resorts, and Wal-Mart, among others.
Polartec, a manufacturer of performance fabrics, launched the Polartec Made Possible Campaign in 2010 as a way to recognize collegiate outdoor programs nationwide and award one winning school a $10,000 grant. The Made Possible campaign was also recognized as a finalist in PR Daily's Digital PR and Social Media Awards.
"We're thrilled to see continued recognition of the Polartec Made Possible program," says Polartec Global Director of Marketing, Allon Cohne. "Polartec is committed to the support of collegiate outdoor programs, which play an important role in youth participation in outdoor activities."