August 2, 2012
Arketi Group, Knowlagent Honored as Bronze Stevie Award Winner
Arketi Group (www.arketi.com),A a high-tech business-to-business public relations and digital marketing firm, and Knowlagent were awarded a Bronze Stevie Award in the small budget marketing campaign category in The 2012 American Business Awards for its Productivity Plus campaign.
Arketi partnered with Knowlagent, an intraday management solution for call center agents, and created Productivity Plus – an integrated marketing and public relations campaign including webinars, blog, survey, executive roundtables, media relations and branding. The 2011 campaign contributed to Knowlagent growing annual contract value by 30 percent and earning 169 media placements reaching 8.5 million readers.
"Arketi's integrated approach to building PR and marketing programs has elevated our corporate brand and advanced our position as the leading intraday management solution in the call center and workforce management space," said Matt McConnell, Knowlagent's CEO and chairman. "We value Arketi's proven ability to deliver measurable results that consistently exceed expectations."
"Knowlagent understands the true business benefits of a coordinated and effective marketing campaign, and our tight partnership enabled us to successfully develop and execute the Productivity Plus campaign," said Mike Neumeier, APR, principal at Arketi Group. "Being named a Stevie Award winner is a testament to how we partner with our clients to implement results-driven PR and marketing campaigns."