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January 31, 2013

archer>malmo Names Bata New Chief Public Relations Officer

archer>malmo (www.archermalmo.com), a Memphis-based marketing communications agency, announced that veteran public relations professional Naomi Bata has joined the team as chief public relations officer. She will report to Russ Williams, the agency's CEO.

Bata, a former vice president at Cohn & Wolfe in Chicago, will oversee the public relations and experiential marketing divisions, which offer public relations and communications services to a diverse roster of national and Memphis-based clients. These services include strategic national and trade media relations, social media monitoring and outreach, issues management support, and large-scale experiential marketing.

"As a seasoned PR professional with a diverse agency background, Naomi is an invaluable addition to our public relations team," Williams said. "We're thrilled to benefit from her fresh and innovative perspective and are looking forward to her leadership."

"I am thrilled to begin working with the extremely talented group of professionals at archer>malmo," Bata said. "The agency's roster of clients and dynamic business model is impressive, and I'm looking forward to helping archer>malmo's clients navigate today's increasingly complex media and communications environment to ensure the growth and success of their brands."

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