January 19, 2012
Adam Ritchie Brand Direction Lands Two New Clients
Treadmill desks aimed at changing the way we work, and high tech stickers that make the impersonal, personal, are the latest additions to the client roster at Adam Ritchie Brand Direction (www.aritchbrand.com).
LifeSpan, a Salt Lake City-based fitness gear manufacturer, has chosen Adam Ritchie as its communications agency of record. LifeSpan is introducing a treadmill desk that lets people walk and work at the same time. Adam Ritchie will help LifeSpan launch several new products, including the Treadmill Desk, over the course of 2012. The launch programs will target online health, lifestyle and technology media, as well as media influencers.
stkr.it, a New York City-based social media brand that helps people share and archive their memories by creating digital connections to physical items, has chosen Adam Ritchie as its communications agency of record. stkr.it makes QR code stickers that can be customized to contain personal messages, for embedding on items like greeting cards and gifts. The communications program developed by Adam Ritchie Brand Direction will highlight unique uses of the stickers, and target national technology, publishing, retail and gift industry media. ARBD will also support the brand at key industry events.
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A Video Conversation with J Public Relations Managing Partner Sarah Evans
Sarah Evans, managing partner at J Public Relations, recently sat down with Media Training Worldwide's "Inside Communications with Mike Bako" host Mike Bako at Inside Communication's studio in Midtown Manhattan to discuss her firm's continuous success with specializing in luxury and hospitality brands and how she's kept clients in business during tough economic times.
2/21/2012
Posted by Tom Gable
Jeff Light, editor of U-T San Diego (formerly The San Diego Union-Tribune), was telling a packed meeting of the local chapter of PRSA about changes at his paper and other papers around the world.
The local newspaper of record was becoming the digital multimedia content provider of record....
2/21/2012
I’ve conducted hundreds of media training workshops over the past decade, so few questions surprise me anymore. But one recent trainee asked a question I hadn’t heard before, one you would more commonly hear in an acting class: “What’s their motivation?”
In method acting, actors seek...
2/21/2012
The Week Unpeeled
The markets continued their upward march, albeit at a steady pace, amid what seems like a slight bit of cautious optimism in the US with the White House predicting that 2.0 million jobs will be created (caveat!) if its policies are enacted. Still, the Dow ended at a 52-week high at 12,939 (also...
2/21/2012
I highlighted a clever video by Doubleday last week, part of the marketing campaign behind John Grisham’s latest novel, “The Litigators.” It shows the storytelling possibilities that can come from combining owned media and social media.
John Pitts, VP, Marketing Director at Doubleday and the...
2/21/2012
A large feature story and several photos of Jessie Gwidt, shown here demonstrating how to make garden art, helped boost registrations for The Port Washington Garden Club
The next time you publicize a local event, keep these 11 tips in mind.
I compiled them after doing publicity for my garden club’s...
2/21/2012
Search engines are today’s gatekeepers of information. As such, it is now critically important for organizations of all shapes and sizes to control top search results for the relevant keywords associated with their brands. Most often, this means employing a Search Engine Marketing (SEM) strategy to help...
2/21/2012
Crawford PR’s very own Jim Crawford joined host Mike Bako last week on Inside Communications Radio to discuss the PR ramifications of mobile data roaming charges.
2/21/2012
If you’re armed with a PR degree and little prospects for a relevant job, consider a foot-in-the-door approach to move towards your desired career goal.
Aylwin Lewis, CEO of Potbelly Sandwich Shop, recently talked with PR students at DePaul about his chain’s use of values-driven communication as the...
2/21/2012
Social Media has experienced many changes in just a few short years of its existence. Social Media Week has entertained many individuals from startups, bloggers and social media gurus to enterprise companies.
Here are some key takeaways from Social Media Week 2012:
You can’t produce enough content in...
2/21/2012
Today's guest post is by Peppercommer and RepChatter Co-host, Deb Brown.
We all know that restaurants live or die by their reputation. Yet, one restaurant, which RepMan wrote about in the past, called the Heart Attack Grill in Las Vegas, is proud of its insane theme and 6,000 calorie Triple...
2/21/2012
I'm really liking my iPad 2, though perhaps less so now that it's a done-deal for a 4G-enabled iPad 3 come March 7. Oh well. Personal technology marches on, albeit too fast sometimes for my comfort.
The one significant drawback with the iPad -- something everyone seems to acknowledge -- is its...
2/21/2012
Part of an unpublished appendix for The End of Business as Usual…
The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing “the why” at a later point in time, if at all. Without careful consideration and...
2/17/2012
Today I announced that Matthew Harrington will become chief operating officer of Edelman, Mark Hass will take Matt's place as president of Edelman U.S., and Tom Mattia will succeed Mark in becoming chair of Edelman China. I want to give you a bit of background on my decision-making process.
The company has...
2/17/2012
Here are our top 10 picks for this week:
Essential social media advice for B2B companies
from Ragan’s PR Daily
Here are four things the B2B world can learn from B2C social media best practices.
‘BtoB’ NetMarketing Breakfast: Creating surprise with social media
from BtoB Magazine
Social...
2/17/2012
Stephanie Shkolnik takes a look at the components critical to long-term success as you plan your social strategy in How social actually impacts your bottom line via iMediaConnection.
Social media amateur aficionado Dr Layla McCay attends five Social Media Week events and brings back Five Social Media Lessons From...
2/17/2012
To Link To Post: http://bit.ly/yhaDG0
As part of Social Media Week, BuzzFeed hosted “A Quizzical Evening in Social Media” at the Advertising and Marketing Hub at JWT. D S Simon Productions President & CEO, Douglas Simon, was on hand at the event to chat with some of the event’s speakers....
2/17/2012
[Originally posted on PRWeek.]
I was recently in a car accident, arguably one of life’s most awful experiences. In this instance, I was pretty lucky, walking away without a scratch. The car wasn’t quite as lucky.
My first call was to my insurance company, Travelers. If ever there was a low-...
2/16/2012
Here’s a manifesto in favour of decent top-down adult leadership rather than the febrile fashions of the crowd.
My profession seems to be obsessing on stakeholder relationship management. I see why. When the angry mob is howling at the gates (actually mostly not so much a mob as a media, protester and...
2/16/2012
A new study from the University of Buffalo has shown that, compared to egotistical bosses, humble bosses: 1) lead by example, 2) admit their mistakes and 3) recognize their followers' strengths.
The researchers found that these three behaviors are powerful predictors of company growth. Moreover, humility...
2/16/2012
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values.
If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
...
2/15/2012
Since late 2011, Pinterest, the newest social media toy, has exploded as a way to share things we love. Pins, or pictures and pages, that users share on the site fall into a variety of categories including home decorating, cooking, business, fashion, athletics, photography…and on and on. Because of the...
2/15/2012
It’s 2012: year of the Mayan apocalypse, era of big data and cloud and, coincidentally, time of The Muppets’ comeback. Since the world may be ending soon, we’d like to take a minute to wish you a happy new year full of as much indigenous tradition, virtual data and sassy pig as your heart desires...
2/13/2012
Who is Mitt Romney?
Voiceover from Romney 'I was a severely conservative Republican.'
Severely conservative???
The word 'severely' is most commonly used to describe the following: Disabled, depressed, ill, limited, injured.
So, Michigan conservatives, Mitt Romney basically thinks...
2/6/2012
We've been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about "Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not.
This post...
1/26/2012
I’m a pretty big nerd when it comes to media – I’ve been known to follow reporters on Twitter like they’re celebrities, or sign up for tours of media organizations. So it probably comes as no surprise that when I saw last week that the documentary by Andrew Rossi, “Page One: Inside the...
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