July 17, 2012

4 Tips to Crafting the Perfect Promotional PR Tweet

Posted on the Drill Bits blog on July 13th by Jared Degnan

In today’s media environment, delivering information in a concise manner can be the difference between a featured mention and obscurity. The ultimate example is turning a 500-word press release into a 140 character tweet.

Here are four tips to help you do it successfully:

1. Don’t just repeat the headline. Though tempting to use, press release headlines don’t always tell the whole story when seen outside the context of the press release.
2. Post the release elsewhere. By linking to a copy of the release posted on a company press site or even on a document sharing site, you can focus the tweet on sparking your audience’s curiosity.
3. Ask a question and make the release the answer. Since Twitter is a conversation, summarize the release into the question it answers, then use that question as the tweet. Example: How are #auto dealers going to reach users through social media in 2013? @XYZCorp debuts new product that helps
4. Assume you only have 120 characters. Even with Twitter’s re-tweet function, most users prefer have a little room to add their own hashtag or comment when they pass on a tweet. Assume you only have 120 characters and you’ll help to increase the likelihood of amplifying your message.

Of course, these aren’t the only tips out there. In fact, some of our favorites come up here in the NYC PR Girl’s blog.

We know you might have your own and we’d love to hear them. Tweet them to us using the tag #drilltip and we’ll feature them here in the comment section of this blog.