May 20, 2010
360 PR and Client Allstar Products Group Win 2010 SABRE AwardAllstar Products Group announced it has been honored with one of the public relations industry's most esteemed awards, receiving a 2010 SABRE Award for "From the Coach to the Runway: The Snuggie Blanket Fashion Show" with 360 Public Relations (www.360publicrelations.com), Allstar Product Group's public relations agency of record.
The annual SABRE Awards recognize the best public relations campaigns of the year. The Snuggie Fashion Show won the Silver SABRE for best Fashion and Beauty campaign.
"'Snuggie on the Runway' was a catalyst event and a runaway hit — rolling out the new Snuggie line in style during New York Fashion Week, increasing our fan base online, and helping to make Snuggie a best-seller during the most important retail period of the year," said Allstar Products Group Vice President of Marketing Anne Flynn. "360 brought us a highly creative, well executed vehicle for taking the Snuggie brand's success to the next level and we are thrilled that our marketing team's work was recognized as the industry's best by Paul Holmes and the panel of SABRE judges."