February 17, 2012
The Value Of Being A Public Relations Specialist
A Video Conversation with J Public Relations Managing Partner Sarah Evans
Sarah Evans, managing partner at J Public Relations, recently sat down with Media Training Worldwide's "Inside Communications with Mike Bako" host Mike Bako at Inside Communication's studio in Midtown Manhattan to discuss her firm's continuous success with specializing in luxury and hospitality brands and how she's kept clients in business during tough economic times.
Throughout the interview, Ms. Evans explains how her firm, J Public Relations, uses social media and celebrity influences to create natural-feeling promotions to rejuvenate old brands and create interest for new ones.
Consumers can quickly tell the difference between a sales pitch and genuine interest, especially when it comes from a celebrity. Because of this, it's critical for PR firms to find the right celebrity who truly identifies with potential consumers. Once selected, it is critical to use their fame to engage fans or followers through social media to create a back-and-forth dialogue. This is a sure-fire way to build buzz for the brand.
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5/16/2012
PerkettPR is excited to introduce another interview series, “Effective Executives,” showcasing business leaders from top companies across the globe. Our goal is to continue to share insights, tips, tricks and suggestions from those who have seen it all. How do they work? What keeps them up at night? What...
5/16/2012
BtoB marketers – journalists love social media just as much as you do. Ninety-two percent are on LinkedIn, 85 percent have Facebook accounts, and 84 percent use Twitter. Check out the infographic below to see how today’s most popular social media sites stack up. For more information about BtoB journalists...
5/16/2012
Many public speakers are reluctant to offer an overt “call to action” at the end of their speeches. For whatever reason, many speakers feel uncomfortable telling the audience precisely what they want them to do after their speeches end.
I’ve heard people tell me that they don’t want to...
5/16/2012
When you ask employees, they want to be able to connect with their leader—today more than ever before. Employees want to know what you have to say; they also want to know what you stand for.
Authenticity starts with self-awareness. You need to know yourself and be comfortable sharing who you are with your...
5/16/2012
Today’s guest post is written by Lisa Gerber.
I wrote the first draft of this post by hand.
I’m trying something new: I’m going to occasionally step away from the devices, limit distractions, and reflect.
This is much easier said than done and I”ll explain why in a minute.
But first, the reason...
5/16/2012
We all know that infographics are the in, cool thing to do.
Create a simple, compelling graphic and everybody will “get” your story. Customers love them. Marketers and PR folk love them. Media love infographics — sometimes so much that they’ll use whatever image that marketing/PR teams give...
5/16/2012
As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of buzz around new announcements, technology innovations and partnerships. But, one thing I didn’t expect to see so much coverage around was the continued use of “Booth Babes.” While...
5/16/2012
Guest post by Michael Dresner, CEO of Brand² Squared Licensing, the strategic licensing division at Peppercom
The argument is always the same. Anytime we’re preparing for a new business pitch, our team debates how many big ideas we introduce to a prospective client. If the ideas are too...
5/15/2012
Search Engine Marketing (SEM) is all about catching Web users’ attention with a message that is highly relevant to what they are searching for. Of course, you only have 130 visible characters with which to work (that’s less than a Tweet), so it’s not always easy to fit everything you want to say...
5/15/2012
One more thing to do before declaring the school year finished: Apply for scholarships.
This is the scholarship application season, and I’ve heard that only a fraction of eligible students take the time to apply for scholarships–many of which don’t require much effort. I sponsor one of those...
5/15/2012
Some of you know me through my work in studying how social media and disruptive technology impact business and culture. Others have worked with me in translating insights into action and change within the enterprise. Every now and then, I share another side of myself that evokes the aspiring social scientist in me as...
5/15/2012
After recently reading Walter Isaacson’s biography of Steve Jobs, I finished with more than few thoughts about Jobs, Apple, the business, and of course, public relations. Isaacson, who authored books about Albert Einstein, Benjamin Franklin and Henry Kissinger, took on the challenge of writing the Jobs...
5/15/2012
American workers are not taking all of their vacation time. And when they do, they are not 100% off-the-clock because they are distracted by the gadgets and gizmos that connect them to the world that they have planned to leave behind. But, there is a new trend emerging to truly disconnect us from our working world:...
5/15/2012
I espoused the virtues of the humble news release as a link-building tool to Mashable some time ago and continue to believe in this tactic.
We apply this thinking in cultivating our own brand.
For example, we distributed a news release on our new U.S. general manager last week that generated syndicated pickup in a...
5/14/2012
I attended the annual dinner of the Atlantic Council in Washington, D.C. this week. There are significant challenges facing government leaders as a result of ease of communications, which is politicizing the world’s people. People today believe they can make a difference.
Ban Ki-moon, Secretary General of the...
5/14/2012
There are LOTS of good reasons for one or more members of company leadership to blog. These include:
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• Enhancing visibility
• Building credibility and trust
• Establishing industry expertise
• Promoting products and policies
• Addressing...
5/14/2012
Working extensively in entertainment PR, including extensive work as a crisis PR agency for celebrities, an interesting story is the Angelina Jolie Brand – and will she incorporate her soon to be husband’s last name into her name ?
And my 2 cents? Angelina Jolie shouldn’t change her name to Angelina...
5/11/2012
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
8 Ways to Get the Biggest Marketing Bang Out of SlideShare [Love Tip #4 for capturing leads] http://ow.ly/aLJGG
How to Use Facebook Ads to Get More Quality Leads and Attract More Blog Traffic. http://ow.ly/...
5/11/2012
New York Tech Meetup
Client obligations and travel took me away from the last couple of New York Tech meetups, so I was glad to be back at NYU Skirball Center to witness first-hand what the city's hot hot hot tech startup scene had up its collective sleeve. I wasn't...
5/11/2012
TO LINK TO POST: http://bit.ly/K6FM09
Doug Simon, President & CEO of D S Simon Productions, spoke with Elise Mitchell, President & CEO of Mitchell Communications Group, at the Counselors Academy 2012 Spring Conference about starting her own PR firm.
brightcove.createExperiences();
Elise...
5/10/2012
Back in the 1970s, there was a vision of a paperless office; whilst the futurist, Alvin Toffler predicted increased technology was creating information overload. The reality is that we’re using more paper than ever – alongside an ever exploding volume of online content. I’m sure I could find data to...
5/7/2012
[Originally posted on the Huffington Post.]
In this election year, I’ve been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the No. 1 source of pain for college grads everywhere. A few years ago, I talked at length about the cult of anger our country...
5/7/2012
Source
Over the last 10 years, the line between journalists and readers has grown significantly shorter. From blogging to commenting to online sharing, the swift rise of the Internet and social media has allowed the consumer to be the producer in a way that was never before possible. The line between editorial...
5/4/2012
Get the PR Ball Rolling
Posted by Tom Gable
In the previous post, I introduced the concept of PR as a team sport. How to organize to deliver consistent, quality results for clients? How can you achieve your goals with the minimum possible resources? How to leverage time, so one hour of senior management can turn...
4/26/2012
Hating the Murdochs is a sport in some quarters. It is almost all the old British left has left. Socialism is not doing well, but loathing Thatcher and her biggest media supporters still resonates. In the case of culture secretary Jeremy Hunt, we have what looks like the perfect mirror-image foolishness from the...
4/23/2012
After considering why newsrooms need to change to stay relevant, I have three newsrooms that are changing, and a fourth that re-sets the bar completely. All of the newsrooms represent brands with big investments in owned media and media relations.
1) Starbucks: With 19,...
4/20/2012
Pitching a new media contact is a lot like an awkward first date. You don’t know enough about the other person to know what buttons not to push or what will score you major points. Just like when trying to start a relationship with a new reporter you may not know that they are more likely to give you a...
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