April 24, 2014
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PR Biz Update

Tomorrow’s Journalists Under the Spotlight: Poynter Announces the Results of Its 2013 Study on the Future of Journalism Education

8/19/2013

Retailers May Find it More Difficult to Win Shoppers for Back-to-School Shopping This Season, According to Study—Because More People Say They Won’t Be Shopping

8/16/2013

PR Across the Pond: More Client-Side Marketers are Turning to Procurement in Marketing Agency Selection, Says New FindGood Study

8/16/2013

Apps, APIs and Data: Study of IT and Marketing Decision Makers Reveals That High "Digital Performers" Are Seeing Greater Impact and Better Competitive Results Than Their Competitors

8/16/2013

Only Half of Investors Trust Investment Firms To Do What is Right, New CFA Institute/Edelman Study Finds—Ethical Behavior and Transparency More Important to Investors than Performance

8/15/2013

Mobile Matters: Three Quarters of Consumers Are “Highly Likely” to Delete Emails They Can’t Read on Mobile Devices, New Constant Contact Study Finds

8/15/2013

Content Marketing Buzzwords: New Study from Digital Agency hawkeye Identifies Three Keys to B2B Marketing Success—Impact, Integrity And Integration

8/15/2013

Digital Channels Increasingly Crucial for Real-Time Marketing, New Neolane/DMA Study Reveals—77% of Marketers Say Personalization Is Important, But Are Looking to Bridge Gaps

8/14/2013

67 Percent of Online Shoppers Will Leave a Website Due to Slow Performance, New Harris Poll Reveals—Consumers Will Quickly Go To a Competitor When Experiencing Site Glitches

8/14/2013

Drawing the PR Social-Connectivity Line: Many Execs Are Uncomfortable Being “Friended” by Business Contacts on Facebook, New OfficeTeam Study Finds

8/14/2013

Social Crisis: Many Companies Still Not Leveraging Social Media as a Crisis Management Resource, New PwC Business Continuity Study Finds

8/13/2013

New Limelight Survey Reveals Criticality of Video in Driving Audience Engagement and Conversion—Managing and Distributing Video Across Multiple Devices Remains a Key Challenge

8/13/2013

81 Percent of Marketers and Salespeople Agree CRM Systems Aren't Helpful in Their Most Critical Selling Moments, New Corporate Visions Study Finds

8/13/2013

CSR Showdown: Fifty Percent of Global Consumers Willing to Pay More for Goods and Services from Socially Responsible Companies, New Nielsen Study Finds

8/12/2013

Brand Loyalty in Focus: Brands and Media with Emotional Attachment Rise in NewMediaMetrics 2013 African-American 360 Study

8/12/2013

Marketing Insights from the Generational Divide: Passion Fuels Gen Y Entrepreneurs, While Baby Boomers Stop to Smell the Roses, New AMEX Study Finds

8/12/2013

Danger, #WillRobinson! Less Than Half of Social Media Users Believe Online Activity Can Be Held Against Them in Court

8/8/2013

Amazon and USAA Deliver Best Online Experience, According to New Temkin Group Research—MSN, Health Net, EarthLink and Cablevision Ranked Worst

8/8/2013

New Study Shows Inflection Point for Brands Using Data-Driven Marketing Efforts For More Than Display Targeting

8/8/2013

Twitter and LinkedIn Emerge as Top Social Channels for Business Leaders In New CEO.com Study: Facebook and Google+ Suffer Stagnation Among Fortune 500 CEOs

8/7/2013

80 Percent of Brands Don’t Know Their Customers, New Yesmail and Gleanster Study of Executive-Level Marketers Reveals

8/7/2013

96 Percent of Business Media Users Rely on Trade Magazines and Websites to Make Purchase Decisions, New ABM Study Finds

8/7/2013

Why Does Jeff Bezos Want the Washington Post? Amazon Chief’s Purchase of Media Giant This Week Raises Key Questions—And Provokes Interesting (Though Speculative) Analysis

8/6/2013

Media Trends and Marketing Insights: Consumers Prefer Mobile Devices Over PCs for Media and Entertainment, According to New Research from ForeSee

8/6/2013

As MLB Flexes PR Muscles with Steroids-Related Suspensions, What Can A-Rod Do to Save His Own Reputation? He Should Spend the Next Two Years Talking to the Next Generation of Athletes, Says DCA

8/6/2013

Retailers Are Cautiously Optimistic For the 2013 Holiday Season, New Baynote/e-tailing group Study Finds—Mobile and Strategic Promotions Are Projected to Drive Billions in New Revenue

8/5/2013

Data-Driven Marketing Delivers Enterprise-Wide Value, New Teradata Survey Says: Marketers Integrating Online and Offline Data Stand to Deliver a Better Customer Experience

8/5/2013

Future Leaders Will Use More Workplace Video: Majority of Aspiring Executives See a Big Future for Video in the Workplace To Connect with Teams and Customers, New Cisco Global Survey Reveals

8/5/2013

Missing the Target: Online Consumers Are Fed Up With Irrelevant Content on Their Favorite Websites, According to New Janrain Study—Up to Two Thirds of Adults Would Leave a Site If Shown the Wrong Ad

8/2/2013

Lonely At the Top: Nearly Two Thirds of CEOs Do Not Receive Outside Leadership Advice—But Nearly All Want It, New Leadership Study from Stanford University and The Miles Group Finds

8/2/2013

Women at the Epicenter of Emerging "F-Commerce" Craze: Moms-Turned-Entrepreneurs Are Leading the Latest Trend of Facebook Business—90% of Facebook Flash Sales Run by Women, Says Soldsie

8/2/2013

Treacherous PR: Ford’s Frivolous Driver-Safety Risks Slammed with Mammoth Government Fine—Carmaker Said To Be Complicit In Delayed Recall Over Sudden-Acceleration Risks Last Year

8/1/2013

Venture Capitalists to Twitter: We're Just Not That into You, But Major Media Brands and LinkedIn Do Matter—New Zeno Group Study Reveals the Influencers within the VC Ecosystem

8/1/2013

Over A Third of Americans Confess to Verbal or Physical Abuse—Of Their Computers: New Harris Study Reveals the Extent of Frustration, Anger and Helplessness Spurred By Computer Problems

8/1/2013

Low-Wage Protests By Fast Food Workers May Not Succeed, But Have Recast an Image Problem—Living Wages, Well Below Poverty Line, Complicated By Changing Demographics of Industry Workers

7/31/2013

Household PR: New Edelman Study Suggests Dads Place as Much Value on Food Choices For Their Families as Moms, But Moms Are More Active On Related Digital Channels

7/31/2013

Web Retail Challenge: Over Four in Ten Consumers Would Shop More Online If the Purchasing Process were Faster—Creating PR Opportunities for Website Optimization

7/31/2013

Content Marketing Trending in Discontent: Practice Is a Priority for 90 Percent of Marketers—But Represents Less Than 10 Percent of Marketing Budgets, New IMN Study Reveals

7/30/2013

Societal PR Under the Spotlight: Seven in 10 Americans Believe Incivility Has Hit Crisis Levels—Americans Encounter 2.4 Acts of Incivility Per Day, New Weber Shandwick/Powell Tate Research Finds

7/30/2013

Yesterday’s Courtroom Foes Become Today’s Business Partners: After Long Legal Battle Over Copyright Infringement, AP and Meltwater Will Now Collaborate on Innovating New Products

7/30/2013

Ad-Giant Merger Shows Industry Is Now In the Business of Big Data: Omnicom/Publicis Collaboration Signals a Clear Shift in Ad Industry’s Challenge to Tech Giants Google and Facebook

7/29/2013

Papal PR: Returning From His Rock-Star Reception in Brazil, Pope Francis Stuns the World By Opening the Door to Church’s Acceptance of Gays

7/29/2013

Digital Marketing Trends: Brands Should Understand Digital Technology Usage to Ensure Ad Spend is Directed to the Most Valuable Areas, New Cint Research Finds

7/29/2013

Apple Pulls a Hat Trick with Brand of the Year Status Across Three Harris Poll Categories—Gadget Giant Leads Brand Categories with Its iPhone, iPad and Computer Brands

7/26/2013

Racist Allegations Threaten Iconic Image of Fox’s “American Idol”: African-American Former Contestants File Suit, Claiming They Were Unfairly Dismissed Because Of Their Race

7/26/2013

Tools Of the Trade: Worldcom PR Group Releases Free e-Book to Help CMOs Capitalize on New Global Opportunities—“Global and Local Marketing Guide for CMOs: 2013 Edition” Now Available

7/26/2013

Low-Wage PR: Fast Food’s Flimsy Wages Spark More Protests as One-Day Strikes Are Now Planned in Seven U.S. Cities—Meanwhile, McDonald’s Tries to Teach Its Workers How To Live On a Low Budget

7/25/2013

Americans Split on Zimmerman Verdict—But Not On Excessive Trial Coverage, New Harris Poll Finds: Public Also Remains Divided on Whether Response To the Verdict Has Been Responsible

7/25/2013

The Consumer Has Spoken: Personalized Marketing Inspires Positivity Towards Brands—Responsys Research Underscores the Imperative for Marketers to Orchestrate Individualized Customer Experiences

7/25/2013

Apple’s Mystique Again Turns Into Pure Marketing Gold: As iPhone 5S Rumors Mount, Gadget Giant’s Code of Secrecy Keeps Consumers Guessing—And Keeps Company Buzz Swirling

7/24/2013
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