April 18, 2015
Subscribe to the Daily 'Dog
PR Biz Update

New Study Examines Retail Marketers’ Views on Shift from Traditional to Digital Marketing Channels: Results Reveal Optimism For Digital Marketing That Isn’t Yet Reflected in Budget Allocations

6/24/2014

Strategy Crisis: Most Execs Say Their Companies Aren't Up For the Challenges of the Coming Decade—They Lack Strategic Orientation and Tools, According to New Study

6/23/2014

Sustainability PR: Urgent Demand for Employer Focus on Sustainability Demonstrated in New WeSpire Study—Trending Data Indicate Growing Millennial Influence

6/23/2014

Feeding the Marketing Machinery: New Cint Research Explores How Obtaining Consumer Opinion Can Help Brands Create a Targeted Ad Campaign

6/20/2014

Why Is Your Facebook Feed Covered with Buzzfeed Posts? Because Funny and Informative Content Is King: New Social@Ogilvy Study Seeks to Establish What, Why and How Social Users Share

6/20/2014

PR Profession Enjoying a Multi-Year Period of Expansion in Budgets and Staffs: According to USC Annenberg’s New Eighth GAP Study Assessing PR Industry Trends and Practices

6/19/2014

Top Tips to Boost Your Mobile Marketing Campaign in 2014 Revealed In New AWeber/60 Second Marketer Study: Report Also Includes Action Plan to Maximize Campaigns

6/19/2014

B2B Companies Are Spending More to Improve their Customers’ Experience—But the Large Majority Are Likely Wasting Up to Half of Their Investments, New Accenture Study Finds

6/18/2014

New Edelman Study Finds Consumers Want Entertainment “Selfie-Style”—Immediate, Engaging and Socially Driven Content Are Fundamental to Today’s Experience

6/18/2014

Retail PR Forecasting: Within 5 Years, 75% of Retailers Plan to Identify Customers When They Walk in the Store, According to New Boston Retail Partners Report

6/17/2014

Business Outcomes: Is the C-Suite an Echo Chamber for Strategy? New Exec Survey Reveals Disconnect Between What Really Goes On at Big Companies and the Strategies Leaders Set

6/17/2014

How Brand Content Finds the Customer: New SDL Global Study Says 10 Percent of Marketers’ Content Does 90 Percent of the Work to Create an Impact on Millennials

6/16/2014

The State of Search Marketing in 2014: New Regalix Report Explores the Current Practices and Standards Followed by B2B Marketers

6/16/2014

The Art of Deception in Advertising: New FinancesOnline.com Research Shows How Companies Trick Consumers with Glossy Tricks—Is It Getting Out of Hand?

6/13/2014

Web Video Trends: 81% of Online Businesses in the U.S. Are Now Producing Explainer Videos for Their Websites—Yum Yum Videos Analyzes New Video Trends Report

6/13/2014

PR Agencies Report Profitability at 15.8% in 2013, According to New SGP Benchmarking Study—Down a Full 3% From the Prior Year: Canadian Firms Most Profitable for Second Straight Year

6/12/2014

Personalized Customer Service Mandate: 64% of Consumers Would Share Their Social Media Identity with Their Service Provider in Exchange for Better Service, New Research Finds

6/12/2014

Retail PR Challenge: Shoppers Want More “Personal,” Less “Personalization”: Online Shopping Boom Spurs New Data Concerns, Says New Study—Consumers Want More from In-Store Experiences

6/11/2014

Cross-Device and Measurement Are Top of Mind for Media Buyers, Says Conversant Study: Media Pros are Collaborating More in their Vendor Selection Process

6/11/2014

41 Percent of Brands and Agencies Think Social Media is the Key to Mobile Retargeting: New Chango Study Reveals Brand and Agency Trends in Retargeting

6/10/2014

PR Boost from Gen Y: New Study Finds Majority of Millennials Distrust All Forms of Advertising—But Close Friends, Digital Channels and Even Online News Sources Rank As Most Trustworthy

6/9/2014

Apple’s Perfection vs. Google’s Crowdsourcing: What Caused Apple’s Fall from Grace in Latest BrandZ Poll? 2014 Richest Brands Visualized In New Financesonline.com Infographic

6/9/2014

B2B and B2C Both Focusing On Customer Experience: B2C Marketers Are Pushing the Envelope With Advanced Customer Loyalty Strategies, While B2B Pros Are Doubling Down on Omni-Channel Experience

6/6/2014

Leadership PR: Among 16 World Leaders, Pope Francis and the Dalai Lama Are the Only Two that Earn Kudos from Majority of Americans—Obama and Pope Francis Seen as Most Influential Globally

6/6/2014

Global B2BNow Study: New Siegel+Gale Report Demonstrates Importance of Consumer Connection in B2B Branding—Consumer-Centric Behavior Creates Business Benefits

6/5/2014

A Decade of Innovation and Disruption in Market Research Revealed In New Confirmit Research Tech Report That Shows Industry’s Adaptation to “Always On” Landscape

6/5/2014

Only 26% of Marketers Can Prove the Value They Bring to Their Business, New Research Shows: 85% Feel Increasing Pressure to Measure Marketing’s Value and Contribution

6/4/2014

Want to Use Video Marketing But Uncertain Where to Start? New Study from Graziano Associates Offers Nine Tangible Tips to Begin Producing Effective Corporate Videos

6/4/2014

Marketing to an Evolving Culture: Customer Expectations Have Changed—And Brands Have to Change with Them, New Lithium Study Determines

6/3/2014

PR Across the Pond: Search Budgets Increase as Focus Turns to Conversion Rate Optimization, New UK Search Engine Marketing Report Finds

6/3/2014

Consumers Seek Positive Customer Experience, Data Transparency and Relevant Communications—But 80% Believe Total Data Privacy No Longer Exists, New Accenture Survey Finds

6/2/2014

Is Half Of a Brand’s Advertising Really Wasted? New Research from Vision One That Measures Consumers’ Reactions to Ads Shows that Ad-Evaluation Measurement Cannot Be One-Size-Fits-All

6/2/2014

Global PR: Do You Think Your CEO Is Prepared to be Interviewed By European Journalists? Execs Should Expect Different Media Practices, Reports New Study by PRGN

5/30/2014

Majority of Consumers Think Brands Need to Stop Trying to "Surprise and Delight”—Most Prefer an Efficient Customer Experience to a Personalized One, IntelliResponse Study Finds

5/30/2014

Content Marketing Blunders: Brands Are Missing Major Opportunities to Connect With Consumers to Drive Mobile Engagement and Campaign ROI, Hipcricket Study Shows

5/29/2014

New Study Shows Strong CSR Boosts Profits: Majority of Companies Increased Charitable Giving from 2010 to 2013 as Corporate Giving and Revenues Rise Together

5/29/2014

Consumer Trust in Content Marketing is High, But Fragile—Three Fourths of Consumers Trust Informational Content, But Built-In Product Pitches Bring Credibility Way Down, New Kentico Study Finds

5/28/2014

Are Small Businesses Only Focusing on Half the Digital Equation? New Study Highlights Need for SMBs to Be Better Prepared to Capture Online and Social Media Excitement

5/28/2014

Retail Marketers Are Shifting Their Focus to Personalized Digital Campaigns, New Study Reveals: 9 Out of 10 Senior Marketers Say Personalized Messages Work Better than Mass Communications

5/27/2014

Sustainability PR: New Research From Havas Worldwide Reveals Shift In Consumption Patterns—Consumers Seeking Purposeful Alternatives Turn to Sharing and Collaborative Models

5/27/2014

USAA and Amazon.com Top Annual Customer Service Ratings by Temkin Group: Comcast Leads Internet Companies and TV Service Providers as Worst Overall

5/23/2014

Global Leadership Crisis Continues to Damage the Bottom Line, But the Future of Leadership Communication Is More “Feminine,” New Ketchum Report Finds

5/23/2014

Strength of Ad Economy Reaches 5-Year High, But Lack of Confidence in Web Traffic Numbers, Programmatic Buying and Social ROI Trouble Agencies, New STRATA Study Finds

5/22/2014

Google Overtakes Apple to Become the 2014 BrandZ Most Valuable Brand: Search Giant’s Value Now at $159 Billion, While Apple's Innovation Struggles Continue

5/22/2014

Behavioral Targeting and Marketing Budgets: A Majority of Marketers Will Spend At Least 40 Percent of Digital Media Budgets Programmatically by 2015, New Study Predicts

5/21/2014

Tweets Gone Bad: Consumers Recognize Risks of Employees’ Social Behavior, YouGov Finds—And Think Companies Should Be Able to Punish Them for Bad Tweets

5/21/2014

Hands-On Social Media Marketing: Small Businesses Are Increasingly Adopting DIY Websites and Facebook for Marketing, New Webs Study Shows

5/20/2014

Internal Comms: Are Your Employees Even Listening? New Survey Results Show Neglected Internal Employee Communications Measurement and Metrics

5/20/2014

Mobile Marketers Have the Highest “Marketing IQ,” New Ifbyphone Report Finds: As C-Suite Demands More Cross-Channel Metrics, Mobile Pros Are Integrating On- and Offline Measurement Tools Best

5/19/2014

Latest Edelman Trust Barometer Reveals Importance of Industry Engagement as North American Energy Renaissance Continues: Issue Exacerbated By Low Trust in Gov’t

5/19/2014
Sign Up for the Daily Dog
Syndicate content