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August 23, 2014
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PR Biz Update

More Than 2/3 of Marketing & IT Leaders Report Being "More Effective" Due to Collaboration—Yet Less Than 1/3 Report Collaborating "Frequently,” New Oracle Study Reveals

11/6/2013

Moms with Young Kids Are Two Times More Likely to Visit and Participate on Social Media Sites: Experian Analysis Finds Dramatic Behavioral and Attitudinal Differences In Sector

11/6/2013

Consumers Will Punish Brands That Fail to Respond on Twitter Quickly: New Lithium Study Uncovers Opportunities for Brands that Meet Soaring Consumer Expectations

11/5/2013

Web Marketing In Focus: New Digital Advertising Study’s Analytical Insights Reveal Significant Lag Time in Click-Throughs Due to a Different Response to Ads of Interest

11/5/2013

Social Snafu: New Academic Study Reveals Job Applicants Are Wary of Companies That Recruit on Facebook—Social-Screening Companies Seen As Unfair

11/4/2013

Privacy PR: Two Thirds of U.S. Adults Would Not Return to a Business Where Their Personal Information was Stolen, New Cintas Study Finds

11/4/2013

PR Across the Pond: Lack of Communication Between Businesses and Their Customers In the UK Indicates Customers Believe that Businesses “Just Don't Care,” Rapide Study Finds

11/4/2013

Millennials Are About to Outspend the Baby Boomer, New Berglass + Associates and WWD Study Finds: Are Retailers Underestimating the Young Customer and the Reasons They Buy Products?

11/1/2013

Navigating the Digital Future: Apple and Google Top Most Innovative List Again In Booz & Company R&D Study—Report Explores Which Digital Innovation Tools Really Make a Difference

11/1/2013

More Than Half of All Marketers to Spend More on Retargeting Next Year, New Chango/Digiday Study Finds: Lack of Retargeting Integration and Transparency Remain a Barrier for Some

11/1/2013

New CMO Index Finds Marketers Feeling Optimistic: Forbes Insights and Global Ad Agency gyro Launch Quarterly Temperature Check of Top Marketing Execs

10/31/2013

New Benchmark Study Reveals the Barriers to Data-Driven Marketing: Report Highlights the Need for Better Accuracy and Predictability for More Effective Lead Scoring

10/31/2013

Marketing Insights: The Majority of Companies Rely on Open-Ended Comments Instead of Real-Time Analytics for Sales Insights, New SAVO Study Finds

10/31/2013

Marketing Insights: Millennials Want it All—Digital, Social and Face-to-Face Interaction When Making a Big Purchase, Says New FordDirect Survey

10/30/2013

Are Dads the New Mom? When it Comes to Household Purchasing Decisions, Dads Are Not as Involved These Days As Some Think, New Child’s Play Study Finds

10/30/2013

Big Data Gives Marketers a Demonstrable Edge, Says New Study by Forbes Insights—Better Use Of Data Means Marketers Are More Likely To Exceed Their Goals

10/30/2013

The World's Biggest Brands Are Small Potatoes on YouTube: Only 74 Brands Rank Among the Top 5,000 YouTube Publishers, According To New Touchstorm Video Index

10/29/2013

Businesses Must Adapt Their Customer PR or Perish: 90% of Organizations Are Putting Their Futures at Risk by Not Adapting to Customers, New Ovum Research Reveals

10/29/2013

The Retail Industry Needs to “Lean In” to Women’s Leadership, New Network of Executive Women Study Says: Women Can Lead the Way To a More Collaborative and Inclusive Workplace

10/29/2013

Companies and Consumers (Mostly) See Eye-to-Eye on Data and Privacy, Says New Forbes Insights Report—But Execs May Be Mischaracterizing and Overstating Customer Angst

10/28/2013

Different Strokes: More Female Small Business Owners Are Looking To Grow, While More Men Seek To Maintain—Women View Social Media As a Major Contributor To Business Success

10/28/2013

WOM Trends: Most "Talkative" Cities Revealed In New Keller Fay Word-of-Mouth Marketing Study—Houston Ranked #1, Jacksonville #2 and Miami #3

10/28/2013

The Future of Technology May Be Determined by Millennial Malaise, Female Fans and Affluent Data Altruists: New Intel Research Reveals Changing Tech Advocates and Attitudes

10/25/2013

Retail PR: U.S. “Switching Economy” Puts Up To $1.3 Trillion of Revenue Up for Grabs for Companies Offering Superior Customer Experiences, New Accenture Research Finds

10/25/2013

Big Marketing Ideas for Small Businesses: Consumers Expect Better and More Personal Service From Small Shops—Tips For Staying Connected and Keeping Customers Engaged

10/25/2013

Hashtag Enlightenment: 1 in 4 of Baby Boomers Believe "Hashtags" Should Be Taught in Schools, According to Recent Google Survey on Social Media Grammar and Punctuation

10/24/2013

Consumers Experience "Groundhog Day" Syndrome When Filing Customer Service Complaints: Research Reveals Which Customers Gripe Most and Via Which Channels

10/24/2013

Tools Of the Trade: The Search Monitor Launches Lighthouse to Give Search Marketers More Precise Market Research for the Holidays

10/24/2013

Business-to-Consumer Content Marketing Adoption Is On the Rise: 60% of B2C Marketers Plan to Increase Spend Over the Next 12 Months, New Study Finds

10/23/2013

Internal Comms: More than Four Out of Five Working Adults Find it Difficult to Work in Teams, New Univ. of Phoenix Study Reveals—Lack of Training, Desire to Prove Individual Success Cited as Barriers

10/23/2013

eTail Trends: 29% More Online Retailers Implemented Shopping Cart Recovery Tactics in 2013 Than Last Year—Listrak Releases Study of Shopping Cart Abandonment Practices

10/23/2013

Brands Go Big on Twitter as Social Network Prepares for IPO: New FairWinds Study Focuses on How Brands Experiment and Adapt

10/22/2013

Most CEOs Are Open to Leadership Coaching, New Stanford University Survey Reveals: Leaders Want Guidance, Especially In Conflict Management

10/22/2013

Tools Of the Trade: New Company Uses Game Thinking to Help Marketers Speed Up Better Ideas to Market in Less Than Half the Time

10/22/2013

Give Us the Truth: U.S., UK and Chinese Consumers Demand Honesty and Ethics From Global Brands—New Cohn & Wolfe Study Issues Call To Arms for Brand Transparency

10/21/2013

BAA and Booz Reveal Results of Landmark Study On the Omni-Channel Shopper: New Report Examines Shift From Linear Marketing to Modern Omni-Channel Approach

10/21/2013

Four Major Corporations Implement Interim PR Research Standards: GE, McDonald’s, GM and Southwest Will Test Proposed Standards Released By The Coalition for Public Relations Research

10/21/2013

Showrooming Increases 156 Percent from 2012, New Research from Vibes Finds: Retailers Must Deploy Targeted Mobile Strategies as 89 Percent of Consumers Prefer Personalized Mobile Experiences

10/18/2013

A Tale of Two Stores: Today’s Specialty Retailers Face a Challenging Business Environment—New Unity Marketing Study Offers Research-Based Solutions to Retailing Challenges

10/18/2013

Marketers, Assess Your Engagement Scoring Ability—New Self-Test From 89 Degrees Helps Communicators Prepare for Successful Customer Engagements

10/18/2013

The Tipping Point Is Here: New Magid Associates Report Examines Content, Commerce and Connectivity In the Fast-Moving Smartphone and Tablet Market

10/17/2013

Web Ads Skyrocket: Topping $20 Billion, Internet Ad Revenues Hit Historic High for Half-Year 2013, Up 18% Over Same Time in 2012, According to IAB

10/17/2013

Internal Comms In Focus: Employees Want Two-Way Communication with Corporate Leadership, As Well As Fellow Employees, New Tribe Study Reveals

10/17/2013

Social Marketing: Paid Media Increases Facebook Organic and Viral Impressions By 200%, ShopIgniter Study Finds In New Social Rich Media Benchmark Report

10/16/2013

Marketing Tactics and Trends: Small Businesses Are Increasing Their Adoption of Modern Marketing Techniques, New Oracle Study Finds

10/16/2013

Marketing Research: Online Presentations Are a Top 10 Marketing Tactic, New Content Marketing Institute/MarketingProfs Study Finds

10/16/2013

Are Some Iconic Brands Actually Less Popular Than We Think? New Y&R Study Explores the Hidden Side of Brands—And Finds Consumers’ Perceptions Don’t Always Match Up With What They State

10/15/2013

Mobile Marketing Insights: Mobile Will Drive 2013 Holiday Shopping, New Hipcricket Survey Indicates—42 Percent of Respondents Plan to Shop More on Mobile Devices This Season

10/15/2013

Industry Best Practices Study Now Open For Top Communicators: USC Annenberg Launches Eighth Generally Accepted Practices Study of PR and Communications

10/15/2013

Meet the BRIC Millennials: New JWT Study Examines Generation That Has Come of Age During a Unique Time of Unprecedented Growth and Change, As Well As a Worldwide Slowdown

10/14/2013
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