January 31, 2015
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PR Biz Update

Engaged Employees and Satisfied Customers Dominate Thinking of CEOs in 2014: New Study Finds Leaders Focused on Optimizing Performance and Winning Market Share in an Age of Slow Growth

1/15/2014

Alternative-Energy PR Paying Off: Favorable Consumer Attitudes Toward Clean Energy Have Rebounded Significantly in the Last Year, According to New Navigant Research Survey

1/15/2014

Two Thirds of Marketers Worldwide Plan to Increase Investment in Digital Marketing in 2014, New ExactTarget Marketing Cloud Research Finds

1/14/2014

Shoppers Reveal Great Expectations for Omnichannel Commerce In New Baynote Study: Promotions, Mobile Access, Ease of Use, Ratings and Reviews Make or Break Customer Experience

1/14/2014

Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014, New Curata Study Reveals: Shifting Consumer Environment Creates New Content Opportunities and Challenges

1/13/2014

Marketers’ Use of Internal and External Apps on the Rise, New Study From Forbes Insights Finds: Execs Using Medium to Connect with Consumers and Drive Internal Efficiencies

1/13/2014

Marketing Valentine's Day Specials to College Students: Study Breaks College Media Presents Must-Know Strategies

1/10/2014

Experian Marketing Services Identifies Six Categories of Deal-Seeking Consumers: For Most Shoppers, Other Factors Are More Important Than Price

1/10/2014

Most Small Businesses Make New Year’s Resolutions to Better Their Business, New Constant Contact Study Finds: Revenue Growth, Increased Efficiency and New Marketing Tactics Top List

1/9/2014

Figuring Out Big Data: 68% of Analytics Professionals Use a Mix of Unstructured and Structured Data to Get Customer Insights, New Data Driven Business Study Finds

1/9/2014

PR New Year’s Resolutions: Getting Started With B2B Content Marketing in 2014—Bop Design Offers Strategic Tips for Generating and Sharing Relevant Content with Your Target Audiences

1/8/2014

Comms Revenue Trends: Income Up But Profit Margins, Current Client Spending and Agency Staffing To Be Flat in 2014, According to New Independent Ad Agency Survey

1/8/2014

Marketing Services in Focus: New Study Examines Improving the Quality and Effectiveness of Marketing Services Groups in an Environment Characterized by Globalization and Shrinking Resources

1/7/2014

Majority of Companies Lack Multilingual Content Strategy, Survey Reveals: Limited Insights, No Visibility Into ROI Add Up to Massive Challenges That Global Marketers Want to Solve

1/7/2014

Customer Loyalty Seen as Major Driver of Social Media Trendsetting In 2014: NextBee Looks Ahead to Loyalty's Role In the Increasing Dominance of Social Media Marketing

1/6/2014

Talent Management and Digital Readiness Are Among Most Significant Corporate Blind Spots, New BCG Global Survey of Business Leaders Reveals

1/6/2014

Leveraging Consumer Data Is the Biggest Challenge Facing Online Marketers in 2014, According to Annual StrongView Marketing Trends Survey

1/3/2014

Marketing Insights: Social Media Women Are Content Producers and Brand Promoters—Most Share Product Recommendations, Although the Majority Are “Creeped Out” by Targeted Ads

1/3/2014

Reputation PR: Americans Less Likely to Say Vast Majority of Industries Are Honest and Trustworthy This Year—Many Want to See More Regulation

1/2/2014

Avoiding Common Email Marketing Mistakes: Bop Design IDs Key Errors to Avoid When Creating an Email Campaign—Namely Typos, Misspellings and Bad Grammar

1/2/2014

New Sustainability Research Reveals a Troubling Gap: 90 Percent of Execs Think Sustainability Is Essential—But Only About Half Are Addressing the Most Material Sustainability Issues They Face

1/1/2014

Winning New Business: 47% of Advertising Professionals Are Dissatisfied With the New Business Pitch Process, A Recent Study by Provoke Insights Finds

1/1/2014

Retail PR: The Multibillion Dollar Cost of Poor Customer Service—U.S. Businesses Lose $41 Billion a Year as Customers Fight Back, NewVoiceMedia Report Finds

12/30/2013

Women In Leadership: Silicon Valley 150 vs. The S&P 100—Fenwick Releases First Ever Survey Of Gender Diversity Analyzing 18 Years of Board and Executive Leadership Data

12/30/2013

Execs See Disconnect Between Strategy And Technology Within Their Organizations, New KPMG Survey Finds: Implementation of Mobile and Social Collaboration Tools Lags Behind Other Priorities

12/27/2013

Deen vs. Obama: New Harris Poll Uncovers Who Really Had the Worst 2013—Duck Dynasty and Chris Christie Come Out on Top for the Year

12/27/2013

Marketing Survey Finds 70% of Americans Believe Retailers Fake Holiday Discounts: Aggressive Pre-Christmas Sales Tactics Hurt Retailers' Credibility in 2014 and Beyond

12/26/2013

Women Have a Love-Hate Relationship with Technology and Social Media, New Real Simple/HuffPost Study Finds: Despite Widespread Reliance and Usage, Only 27% Say They are Addicted

12/26/2013

Marketing In the New Year: Constant Contact Predicts Big Data Insights Help Small Businesses Market Like Giants in 2014—Mobile Payments and Social Media Expansion Will Put Them On Par with Large Brands

12/24/2013

Companies in China Assess Content Marketing Trends and ROI Impact In New PR Newswire Survey: Greater Challenges Faced in Adapting to New Media Environment

12/24/2013

Cause Marketing Mandate: Retails Can Boost Sales By Touting Sustainability and Social Issues—Nearly 70% of Consumers Under Age 30 Consider Social Issues Before Buying, KPMG Study Finds

12/23/2013

Social Media and the Holiday Shopper: What Brands Need to Know—No Single Social Channel Wins Out, So Brands Must Reach All Social Media Outlets with Their Holiday Campaigns, New Research Finds

12/23/2013

New H&K Research Shows Companies Can Earn Public Trust by Better Communicating Efforts to Address Climate Change—Lack of Communications Prevents Many From Getting Credit

12/20/2013

Bad Behavior Threatens Holiday Sales, New Weber Research Finds: 61% of Americans Have Decided Not To Buy From A Company Again or Advised Others Not to Buy Products or Services Due To Incivility

12/20/2013

10 Trends That Will Shape Our World in 2014 and Beyond: New JWT Report Spotlights “The Age of Impatience,” “Raging Against the Machine” and “Mindful Living,” Among Other Trends

12/19/2013

Online Christmas Experiences Rated Higher Than In-Store: 1 in 4 Shoppers Feel Their Online Experience Improves During the Holidays, Study Finds—While Almost Half Think In-Store Experiences Worsen

12/19/2013

2013 State of Global Innovation Report Shows a Growing Corporate Focus on Innovation: Although Innovation Is Increasingly Led by the C-Suite, Organizations Still Struggle to Show Results

12/18/2013

Social Intelligence Will Enter Mainstream Marketing Processes and Become Key Driver of Big Data Decision Making in 2014, Visible Technologies Predicts In Its 2014 Social Intelligence Forecast

12/18/2013

Marketers Struggling to Deliver Fresh, Unique Content: New Survey Finds that Most Believe Content Curation Is an Important Part of Their Content Strategy—But They Don’t Share as Much as They Should

12/17/2013

Businesses Are Failing to See the Strategic Value of Mobility: New Study Finds 72% of CIOs Say the Current Cost vs. Reward Ratio of Implementing New Mobile Capabilities Into Applications Doesn't Stack Up

12/17/2013

Showrooming and Webrooming: A Tale of Two Trends—New Harris Poll Shows that Webrooming has Emerged as This Holiday Season’s Trend to Watch

12/16/2013

Booz & Company Identifies 15 Big Companies That Best Embody Success: The Most Successful Companies Hone in on a Few Differentiating Capabilities, as Opposed to Trying to Be OK at Everything

12/16/2013

Apple Products Leading in Multiple Consumer Electronics Categories This Holiday Season, Displacing Dell Desktops for the First Time: New Research Compares Brand Purchase Intentions

12/13/2013

"Made in the USA" Matters to Shoppers—Including Millennials: New Research from Perception Research Services Shows Consumers More Likely To Purchase American Goods

12/13/2013

Facebook Found To Be the Most Trusted Review Platform, New Large-Scale Study Reveals: Social Media Link Finds Three Fourths of Respondents Will Purchase After Seeing Fewer Than 10 Reviews

12/12/2013

Marketing to Millennials This Holiday Season—For College Students, Life Experiences Trump Brands, Discount Stores Win Their Wallets, And Gift Cards Are On Their Shopping Lists

12/12/2013

Omnichannel Obstacles: Retail Leaders Release Industry Insights From CMOs on Omnichannel Personalization—Marketing Monologue Misses the Mark, Study Finds

12/11/2013

Shoppers Find It More Invasive To Be Targeted In-Store Than Online This Holiday Season: New ISACA Study Finds Two Thirds of In-Store Shoppers Find Ad Targeting Invasive—Millennials Most Offended

12/11/2013

Mobile and Social Technologies Complicate B2B Sales Processes, New Research Shows: Business Decision-Makers Report Paying a 30-Percent Premium for Improved Customer Experiences

12/10/2013

Less Than Half of Companies Have a Long-Term Plan to Support Effective Use of the Employee Value Proposition, Towers Watson Study Finds—What Companies With the Best EVPs Do Differently

12/10/2013
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