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After a week at sea, much of it in conditions described as filthy and not at all the luxury cruise touted in brochures, passengers aboard the crippled Carnival Triumph were expected to finally make it to shore Thursday night — only to then face hours-long bus rides or other travel hassles to finally get back home. What began as a four-day voyage in the Gulf of Mexico morphed into a vacation nightmare, an odyssey that saw relatives of passengers growing frustrated with the cruise line, wondering just how healthy and clean it was aboard the ship. The ship was in sight of the Alabama shore about midday on Thursday, but still had hours before it was docked. Meanwhile, television images from CNN showed passengers walking around the ship's deck …
Nothing trumps a carefully crafted political message like the unscripted moment. All-too-human blips and slips were the bane of politicians even before the social media age and Sen. Marco Rubio's "sip seen 'round the world." Rubio's lunge for a drink of bottled water while delivering the Republican response to President Obama's State of the Union address quickly lit up Twitter, drew titters on morning TV and segued into the next day's water cooler topic. This week, he gamely laughed off his Poland Springs moment. "You know, when you give a speech, you have a podium and the water is right there, but when you don't, then you'll start looking around thinking, 'Where am I going to get the water from?'" Rubio told Fox News Channel…
Stepping up the defense of its Model S car to counter the critical review by the NY Times, electric car maker Tesla Motors has released data gathered during the newspaper's test drive. Contrary to the Times review by John Broder, company chief Elon Musk said the car never ran out of battery power in a statement posted on Tesla's website this week — almost a week after Broder reported the vehicle had to be dragged onto a tow truck because it shut down in the middle of his test drive. Data also showed the reporter drove the vehicle at faster speeds than reported in the article, according to the statement, Bloomberg News reports …
The U.S. Postal Service released the results of a new survey this week, showing 80 percent of Americans support the new six-day package, five-day mail delivery schedule announced last week that the Postal Service intends to implement the week of Aug. 5, 2013. The survey, commissioned for the Postal Service, was completed by Ipsos, an independent market research company. "These survey results illustrate the strong public support for our new delivery schedule in communities across the country," said Postmaster General and CEO Patrick R. Donahoe, in a news release. "The American public understands the financial challenges of the Postal Service and supports this new delivery schedule as a prudent, responsible and reasonable approach …"
Anthem Worldwide announced that its most recent consumer insights study reveals "Creating It Myself" as a driving trend in 2013. Anthem identified 10 Consumer and Shopper Trends and Counter Trends and fielded a study to get a pulse on these sentiments in the U.S., U.K. and China. One of these, "Creating it Myself" vs. "Buying Ready Made," related to what consumers want. Consumers were asked which they believed would be more prominent in 2013: "Buying Ready Made" or "Creating it Myself." "Let's face it, most of us in the U.S. operate at maximum capacity, and adding one more thing to the 'to do' list can tip the scale. So it's not surprising to find that U.S. consumers appreciate products and services that do more for them …"
In the wake of New York City Mayor Bloomberg's quest to control the consumption of uber-sweet sodas, the evils of calorie-rich sweeteners in colas and other beverages are getting more and more attention from health advocates and public health officials from major U.S. cities. This consortium of groups and individuals is asking the Food and Drug Administration to regulate the amount of caloric sweeteners in sodas and other beverages, arguing that the scientific consensus is that the level of added sugars in those products is unsafe, the NY Times reports. "There's an important conversation going on about obesity, and we want to be part of the solution," said Muhtar Kent, Coca-Cola's chief exec. "Together with partners in civil society, our own industry and other businesses, I am personally committed to leveraging all our resources …"
President Obama had a simple message for Republicans in Congress: Do it my way. Forget about shutting down the government to force spending cuts, he told the GOP in Tuesday night's State of the Union address. Don't think about defaulting on the debt and, while you're at it, close tax loopholes. Clearly, Obama wasn't in a mood to compromise. The president's speech doubled down on his hard-charging inaugural address in promoting liberal Democratic policy ideas, without ceding any ground to Republicans in Congress. And from Obama's point of view, why should he? The president is fresh off a convincing re-election victory and Republicans are soul-searching over their party's future, increasingly reluctant to put up a fight …
Yahoo is adopting a "less is more" attitude when it comes to mobile apps. CEO Marissa Mayer thinks the Internet giant will be able to please more people with fewer smartphone applications. Mayer told an audience of investors during a presentation this week that she thinks Yahoo will be better served with just 12 to 15 mobile applications, down from a "scattered" portfolio of as many as 75 different programs in recent years. Offering so many different mobile applications has proven too overwhelming for Yahoo's 200 million mobile users, Mayer said. By jettisoning some mobile applications and combining some elements in the same program, Mayer is betting Yahoo's services will become more deeply ingrained as daily habits that will "delight and inspire" users …
Simply doing a "good job" is not enough in today's rapidly changing world. American Management Association (AMA) announced the results of a new survey showing that U.S. executives are looking for workers with more critical skills. The ability to think critically, solve problems, innovate and collaborate are highly valued at every level within the organization, according to Edward T. Reilly, president and CEO of AMA. Moreover, three out of four managers and executives surveyed say these skills will become ever more important in the fast-paced, competitive global economy. "We believe that critical thinking, communication, collaboration and creativity are the keys to keeping up with the relentless pace of change that confronts all businesses and their employees …"
Leads360, a leader in cloud-based intelligent sales automation solutions, recently released a report on the most effective text messaging techniques to use across an individual's personal and professional persona. As it turns out, nurturing a lead is surprisingly similar to nurturing a love relationship. "With Valentine's Day and personal connections on the minds of many, it seemed like a good time to take a lighthearted look at some of the most successful ways to make a strong business impression and connection leveraging a less utilized communication channel in business — text messaging," said John Reese, VP of marketing at Leads360. "Whether you are texting to win love or business, there are quite a few similarities required to build trust and ultimately a relationship …"
Just how important is reputation for American corporations? In short, it's everything — and increasingly so. While the overall perception of Corporate America remains relatively grim, there were mixed signals to be found in the results of the 2013 Harris Poll RQ Study. Earning the highest reputation this year is Amazon.com, edging out last year's most reputable company, Apple, which is ranked second. This is Amazon's first time earning the top ranking, but the fifth consecutive year with a great reputation score. The Walt Disney Company, Google and Johnson & Johnson complete the top five. "The public seem to have become pragmatically realistic with their expectations of corporate America, and we characterize this year's overall findings as the great muddling of Corporate America …"
Apple chief exec Tim Cook made a rare appearance at a non-Apple event this week when he addressed a gathering at Goldman Sachs' annual Technology and Internet Conference — and the CEO played the role of both sky's-the-limit optimist and fist-swinging aggressor before the room full of Wall Street aficionados. From behind his finest-fitting rose-colored glasses, Cook opined about how Apple staffers don't see any limits in making its products, or the future of its business. And as if brandishing boxing gloves, Cook called a shareholder lawsuit against the company a "silly sideshow," even as he said he is open to looking at the shareholder's proposals for sharing more cash with investors …
Workers are highly frustrated with today's passive/non-real-time communications options such as email and voicemail, according to a new global survey by BroadSoft. The research results also indicate strong desire for tightly integrated mobile "Unified Communications" (UC) solutions — suggesting mobile network operators (MNOs) investments in LTE networks leave them strongly positioned to meet the communications needs of an increasingly mobile workforce. "The survey reflects the fact that workers are frustrated with everyday communications services, such as voicemail and email, and that they have a growing interest in mobile unified communications capabilities. And because of the higher average revenue-per-user generated by UC services, we believe mobile operators are positioned to more rapidly monetize their investments in LTE networks …
The "plague of gun violence" makes it plain that current firearms restrictions are insufficient and new federal limits are needed, a top Democrat said this week at a Senate hearing on gun control. Parrying that, a Republican said gun rights must be protected, even amid horrors like the mass shooting of school children in Connecticut. "There are too many families who now face an empty seat at the dinner table" because of gun violence, said Sen. Richard Durbin, D-Ill., chairman of a Senate Judiciary subcommittee. Sen. Ted Cruz of Texas, top Republican on the panel, said that constitutional rights must be protected "not just when they're popular, but especially when passions are seeking to restrict and limit those rights …
Hard to say whether this news is tragically good PR or ironically bad PR, but a regular patron and unofficial spokesman for Las Vegas' Heart Attack Grill has died of an apparent heart attack, the restaurant's owner said this week. John Alleman reportedly suffered a heart attack last week outside the restaurant, according to the Las Vegas Sun. The 52-year-old was taken off life support on Monday. "He lived a very full life. He will be missed," said Jon Basso, owner of the Heart Attack Grill. "I told him if you keep eating like this, it's going to kill ya." Alleman is the second unofficial Heart Attack Grill spokesman to die in as many years. In March 2011, Blair River, the restaurant's 575-pound representative …
From a PR perspective, there may be more than meets the eye to Pope Benedict's retirement announcement this week — and it may have something to do with the Vatican's recently appointed "Promoter of Justice," who has already tipped his hat to American media for its prodding coverage of the church's sexual-abuse crisis. While speaking at his first public appearance since being named the church's new sexual crimes prosecutor earlier this month, Father Robert Oliver, a canon lawyer from the U.S. diocese of Boston, acknowledged that the U.S. media "did a service" to the church through its aggressive reporting on child abuse that helped the church "confront the truth." "I think that certainly those who continued to put before us that we need to confront this problem did a service," Oliver said …
Pepsi is hoping to boost sales by reaching Mountain Dew fans at a new time of day — morning. Even as bad PR swirls around the energy-drink industry, PepsiCo announced that it is rolling out a new drink called Kickstart this month that has Mountain Dew flavor but is made with 5 percent juice and Vitamins B and C — along with an extra jolt of caffeine. The beverage giant said it doesn't consider Kickstart to be an energy drink, noting that it still has far less caffeine than drinks like Monster and Red Bull and none of the mysterious ingredients that have raised concerns among lawmakers and consumer advocates. In fact, Kickstart could give the company a side door into the fast-growing energy drink market without getting tangled in any of its controversies …
Anthem Worldwide, the brand development practice of Schawk, announced that its most recent consumer insights study has revealed that "Older and Wiser" trumps "Youthfulness" as a trend in 2013. Anthem identified 10 consumer and shopper trends and counter-trends and fielded a study to get a pulse on these sentiments in the U.S., UK and China. One of these, "Youthfulness vs. Older and Wiser," related to who consumers are. Consumers were asked which they believed would be more prominent in 2013: "a youthful spirit" or "an older, wiser soul." "Boomers around the globe still have great influence. Older age isn't what it once was, especially for women who find their next act and really come into their own in this stage of life …"
According to new study results from Voxeo and the International Customer Management Institute, as the number of mobile consumers continues to rise, so too does the need for a well-developed mobile strategy. Those contact centers that get involved early in the planning and support of the mobile customer service strategy will have the best opportunity to enhance the customer experience. "It's become quite clear to the contact center industry that there is an increasing need to support the mobile customer, but many companies aren't sure where or how to start. With only 25% of companies currently having a mobile strategy for 2013, that leaves a lot of opportunity to create a strong competitive advantage …"
Retail banks that achieve operational excellence throughout their organizations also deliver superior financial results, according to a report recently released by the Boston Consulting Group (BCG). The survey found that the operationally strongest retail banks in the premier league outperform their peers financially. Banks that excelled on a wide range of operational measurements had low cost-to-income ratios (CIRs), a key measure of efficiency and profitability. The leading financial performers achieved top ranking in at least two, and frequently three, of the four levers of operational excellence identified by BCG. "Customer-centricity has been seen as a best practice for a number of years. But now — in the 'new new normal' environment — it has become absolutely essential …"
In a new survey from SinglePlatform, a division of Constant Contact, 49 percent of local businesses admitted having never updated their online listings, whether that's on a search engine, review site, or mobile app. With consumers relying more on not just online listings, but rich online listings, small businesses are missing a critical opportunity to bring new customers in the door by offering accurate listings with the information consumers want and need to make a purchase decision — menus, products or services. "Consumers are using the Internet as a discovery engine and the opportunity for a local business to be found by their next great customer continues to grow. It is important for small businesses to list …"
Anthem Worldwide announced that its most recent consumer insights study, Consumer Engaged, Shopper Informed, points to customer engagement as a ruling trend in 2013. Anthem identified 10 consumer and shopper trends and counter-trends and fielded a study to get a pulse on these sentiments in the U.S., U.K. and China. One of these, Consumer Engaged, Shopper Informed vs. The Art of Skimming, relates to how consumers behave. "The results of the study support the conclusion that despite the pervading belief of marketers that consumers and shoppers want to simplify as much as possible, 58 percent of total respondents believe 'Getting into the details' will be a more prominent trend in 2013 compared to the counter trend 'Skimming the highlights,' …"
New research from Seven Step Recruiting, a provider of recruitment process outsourcing (RPO) services, reveals that the Fortune 100 companies are lagging in their use of new mobile technology and social media tools for talent acquisition. "When you look at organizations the size of GE, for instance, they have upwards of 5,000 job vacancies. That many critical positions left unfilled is a serious business challenge," said Paul Harty, president of Seven Step Recruiting. "In the face of today's skilled-labor shortage, companies need to get smart about their talent acquisition strategies. That means being where job seekers are, providing a positive experience and engaging them for the long-term …"
Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA's most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three media per client campaign, indicating the need for multi-platform advertising. Marketers expect digital spending to continue its upward trajectory. Currently, 54% percent of surveyed agencies say their clients are most interested in advertising on TV above all other mediums. Digital comes in second at 30%. However, digital may eclipse traditional advertising in the near future, with nearly one third of respondents expecting to spend more on digital than on traditional media within 1-3 years …
MyLife.com recently announced the results of a national survey revealing the proliferation of dubious social media behavior, and a general lack of social etiquette among certain portions of the U.S. population. For instance, the survey revealed that 88% of young parents (aged 18-35) flood Facebook with updates and photos of their children at least once a month; one in ten social media users have lost friends due to political posts; and 36% of women aged 18-35 would be embarrassed if people on the other end of their lurking knew how often they viewed their profiles. "Today, consumers are tied to their social media channels, and both actively contribute to and consume a growing influx of content, including status updates, photos and check-ins …"
In a new survey conducted by SocialMediopolis.com, a website for social media marketers, an unprecedented number of small and medium size businesses are embracing social media as a key strategy in their marketing programs internationally. "While most people think of major consumer marketers as driving the growth of social media venues such as Facebook, Twitter, Pinterest, Google+, YouTube, Twitter and other platforms, the reality is that many more small and medium size businesses are now successfully driving social media marketing programs," said Michael Crosson, publisher of the website. He said that a key venue leading this increase is LinkedIn, which recently passed the 200,000,000 member mark. "We have seen a significant increase in companies from one to 100 …"
SCA Promotions, a Dallas-based event promotions company says it will sue Lance Armstrong this week to recover more than $12 million it paid him in bonuses for winning the Tour de France seven times. The firm tried to withhold the bonuses in 2005 amid doping allegations against the cyclist, but Armstrong testified under oath that he didn't use steroids, other drugs or blood doping methods to win. But now, the company wants its money back — plus fees and interest — since Armstrong has admitted he used performance-enhancing drugs and has been stripped of those victories, an AP news release reports. Meanwhile, the U.S. Anti-Doping Agency has given Armstrong an extra two weeks to decide if he'll speak with investigators under oath …
LoudDoor, a Facebook insights preferred marketing developer, introduced Brand Satisfaction, a new dashboard powered by over 1 million monthly survey responses. The surprising survey findings reveal that a non-profit, t. Jude Children's Research Hospital, tops the list over brand stalwarts Facebook and Google. "Demographic and behavioral data is the cornerstone to understanding a brand's Facebook audience and powering game-changing marketing decisions," says David Guy, CEO of LoudDoor, a research and audience targeting platform on Facebook. "Rather than relying on highly subjective social chatter or experimental 'listening' technologies, Brand Satisfaction does the hard work of asking brands' Fans directly about their attitudes, behaviors and motivations. We then package this powerful data in a simple dashboard interface to empower brands to harness their Facebook asset …"
Avanade, a global business technology solutions and managed services provider, today released results from a global survey of nearly 600 C-level executives and IT decision-makers in 19 countries. Research findings show that widespread use of consumer technologies in the enterprise are having a sweeping impact on traditional ways of doing business and the results companies can achieve. "The nature of work and how business gets done is going through a transformation," said Mick Slattery, executive vice president of Avanade Global Service Lines. "Consumer technologies in the workplace are a significant catalyst for this transformation. Executives are capitalizing on the opportunity these technologies offer by adjusting business processes and updating policies with measurable results …"
Global management consulting firm A.T. Kearney recently released a report entitled Buying into the Local Food Movement, a consumer study that assesses how shoppers make decisions about buying local versus non-local food. The study results clearly show that local food is a trend that consumers have embraced. Across a variety of measures, consumers indicated that local food is a much more important consideration than organic food. The study also revealed that consumers have trust issues when buying local food at national and big box retailers. "Clearly, local food cannot be ignored as a growing segment for the grocery industry, and we've learned that larger-format food retailers still have much work to do to earn the trust of consumers …"
On the heels of last weekend's booming Super Bowl marketing event, ABC announced that it has sold all of its commercial time for the upcoming Academy Awards program. The network's parent company Walt Disney financial officer Jay Rasulo announced the milestone this week during a conference call with Wall Street analysts. ABC's ad sales team established the quickest pace for the Oscars ad sales in more than a decade, the LA Times reports. ABC also notched substantial rate increases over last year's ad rates for the 85th Annual Academy Awards show Feb. 24. The Disney-owned network is collecting $1.7 million to $1.85 million per 30-second spot for the extravaganza …
Faced with intense pressure from two flanks, the Boy Scouts of America (BSA) said Wednesday it needed more time for consultations before deciding whether to move away from its divisive policy of excluding gays as scouts or adult leaders. Possible changes in the policy — such as a proposal to allow sponsors of local troops to decide for themselves on gay membership — will not be voted on until the organization's annual meeting in May, the national executive board said at the conclusion of closed-door deliberations, an AP news release reports. "In the past two weeks, Scouting has received an outpouring of feedback from the American public. It reinforces how deeply people care …"
The use of lithium ion batteries to power aircraft systems isn't necessarily unsafe despite a battery fire in one Boeing 787 Dreamliner and smoke in another, but manufacturers need to build in reliable safeguards, the nation's top aviation safety investigator said this week. National Transportation Safety Board chairman Deborah Hersman said she doesn't want to "categorically" rule out the use of lithium ion batteries to power aircraft systems, even though it's clear that safeguards failed in the case of a Japan Airlines 787 that had a battery fire while parked at Boston's Logan International Airport last month. "Obviously what we saw in the 787 battery fire in Boston shows us there were some risks that were not mitigated, that were not addressed …"
New Orleans Mayor Mitch Landrieu defended his city days after a power outage plunged the Super Bowl into 34 minutes of darkness, while authorities still baffled by the cause announced they were bringing in a consultant to help investigate. The outage that embarrassed New Orleans as it sought to showcase its rebound from the devastation of Hurricane Katrina happened despite hundreds of thousands of dollars of improvements to decaying utility lines, documents show, an AP news release reports. Landrieu sought to put an upbeat spin on the matter at a news conference this week. "The 34 minutes of darkness will never overshadow or outshine the city of New Orleans and how we performed this Super Bowl week …"
Consero Group, an international leader in creating events for senior executives, in partnership with Applied Discovery, a leader in electronic discovery and legal risk management, recently announced the findings of the Consero 2012 General Counsel Survey. According to the survey, 30 percent of General Counsel surveyed indicated that their corporations are not prepared to defend against cyber attacks. In addition, 28 percent of respondents said their companies had experienced a cyber security breach in the past 12 months. "The findings of the Consero 2012 General Counsel Survey are alarming," said Paul Mandell, founder and CEO of Consero Group. "From cyber terrorism to competitive attacks to random hacking, the proliferation of security breaches remains a growing threat facing corporations …"
New research findings may have marketers and PR pros doing a double-take about their social-savvy strategy. A majority of people surveyed by the Pew Internet and American Life Project said they had taken sabbaticals from Facebook at some point, for reasons ranging from too busy to just plain bored. Disengaging from Facebook for weeks at a time is actually rather commonplace, according to the research, which found that a majority of the current Facebook users it surveyed have at one time or another tired to the point of avoiding the social networking site, CNET reports. Pew's most disconcerting finding, at least if you're betting on Facebook's long-term success, confirms what the social network warned its investors last week: the cool kids are so over Facebook …
A mere four percent of all Americans ages 15 to 25 thinks that a brand page on Facebook is a credible source of information about the product — indicating that such pages are no more credible to youngsters than advertising or than what a competitor would say about the brand. Does this finding from an InSites Consulting survey imply that most companies overinvest in their presence on social media? "I don't think so", said Joeri Van den Bergh, Gen Y expert at InSites. "It is mainly a good indication of the fact that this Generation Y is very much aware of a company's marketing strategy. As youngsters attach a lot of importance to the opinion …"
Companies reporting a profit from their sustainability efforts rose 23 percent last year, to 37 percent of the total, according to a new global study by the MIT Sloan Management Review (MIT SMR) and The Boston Consulting Group. Interestingly, the study found that companies in emerging markets change their business models as a result of sustainability at a far higher rate than those based in North America, which has the lowest rate of sustainability-driven business-model innovation and the fewest business-model innovators. "Sustainability-Driven Innovators see the opportunity differently than do companies that haven't gleaned sustainability's financial rewards," said David Kiron, executive editor at MIT SMR and a coauthor of the report. "They don't dwell on it as a cost issue …"
The Baltimore Ravens may have won the Super Bowl, but it was the movies that scored the biggest in Zimmerman Advertising's first-ever Z Super Poll. Disney's Lone Ranger and Oz, The Great and Powerful, along with Universal's The Fast the Furious 6 all had the greatest change in purchase intent, while brands such as Samsung, Calvin Klein and GoDaddy.com were sidelined by ineffective advertising. "Sophomoric humor is fine for entertainment purposes, but not for selling products," said Cliff Country, EVP, chief strategy officer and founder of Zimmerman research division zQ, in a news release. "The Super Bowl has grown to a cultural phenomenon that transcends guys on a couch farting and watching football …"
The concept of the purchase funnel first appeared in the late 19th century, as a linear journey from a need to a final purchase. Since then, nearly everything about how consumers interact with brands has changed. Proprietary research conducted by About.com in collaboration with Latitude, confirms that the actions of consumers have evolved drastically, and that what most influences shopping decisions varies widely by purchase category. "With the rise of mobile and social, along with the sheer volume of information available online, the path to purchase has radically shifted for consumers — and smart marketers are taking note. The information in this study allows marketers to understand how they can walk specific paths …"
After recent reports that Super Bowl advertisers had been developing their social savvy and interactivity skills, hopes were high that the creative teams and agencies responsible for the spots would hit a home run (sorry, wrong analogy) on Super Bowl Sunday with viewers of all ages this year. Alas, this year's collective creative minds seemed to fall back on familiar strategies and themes that would have appealed more to viewers with a good bit of life experience (if not some love handles) under their belts. The commercials were, by and large, disappointing, writes NY Times marketing columnist Stuart Elliott — and worse, they represented a missed opportunity for marketers and agencies to demonstrate that they had at least some understanding of how contemporary consumers think and behave …
Foxconn Technology Group, the maker of Apple iPhones and gadgets for other global brands that has made headlines over the last several months because of deteriorated workplace conditions and reported abuses, is widening the scope of union elections at its sprawling facilities in China. The move, confirmed by the company this week, follows a series of recommendations from an international panel hired by Apple to audit conditions for the 1.2 million workers in Foxconn's mainland factories. Foxconn's union efforts have been criticized on numerous occasions. In November, for example, the Economic Policy Institute wrote a paper criticizing Foxconn for, among other things, representation issues on the union leadership committee …
Millennials — that influential yet elusive generation of consumers currently between the ages of 13 and 31 — are not only heavy consumers of electronics products, they also exert considerable influence on others when it comes to buying consumer electronics (CE) devices, according to a new study released today by the Consumer Electronics Association (CEA). The study examined how Millennials learn and research CE devices, where and why they purchase CE and their influence on others in purchasing CE. "The Millennial generation is a crucial audience for electronics manufacturers and retailers. Millennials not only seek electronics at a high rate for themselves, they also exert a great deal of influence on the CE purchases of others in their circles …"
Oracle this week announced the results of its Global Insights on Succeeding in the Customer Experience Era report. This global survey of 1,342 senior-level executives from 18 countries in North America, Europe, Asia Pacific and Latin America yields new insights on the challenges, strategies and lessons learned for succeeding in the customer experience era. "This report demonstrates that organizations around the globe and across many industries are beginning to understand the real business impact of not offering great customer experiences, but are facing execution challenges," said David Vap, group vice president of Oracle. "We recommend that organizations map their customers' journeys to identify specific improvement areas that will help them cross the execution chasm …"
Temkin Group, a market research and consulting firm that helps organizations improve their customer experience, released a new research report called Employee Engagement Benchmark Study, 2013. The report analyzes the level of engagement that more than 2,400 full-time U.S. employees have with their employers and compares these results to a similar Temkin Group study from last year. The study finds that engaged employees are more than twice as likely to stay late at work if something needs to be done, help someone at work even if they're not asked, and do something that is good for the company even if it's not expected of them. "It may not show up on any balance sheet, but a highly engaged workforce …"
On the heels of persistent tension between Walmart and its employees over workers rights and benefits, the retailer and its union nemeses have come to terms on the degree to which current and former employees will protest the company's workplace conditions. In a new agreement between Walmart and the unions, labor groups that have long spoken out against the mega-retailer will stop much of their picketing against the company, though they still plan to continue to push the company to improve working conditions, the NY Times reports. The United Food and Commercial Workers International Union, or UFCW, and OUR Walmart reached an agreement with the National Labor Relations Board, the groups and Walmart U.S. said last week. The agreement is "a big victory for the company …"
Aquent, a global staffing organization dedicated to marketing, creative, and digital professionals, and the American Marketing Association (AMA), the largest marketing association in North America, recently announced the results of their annual salary survey, 2013 Aquent AMA Marketing Salary Survey. The survey was created to help marketers pinpoint career opportunity by calling out the highest paying cities, most in-demand jobs and the most satisfying careers based on the responses from 2,600 marketers. The survey revealed some surprises, for instance, working in the big city doesn't guarantee a big paycheck. "When it comes to a career in marketing, the location and the field you choose can have an immense impact on your future satisfaction and salary …"
LivePerson, a provider of intelligent engagement solutions, recently announced the release of the Connecting with Customers Report — a comprehensive global study examining the trends in online attitudes and behaviors of consumers in six different countries. The report revealed that 83% of consumers state that they need some form of support during their online journey, and 59% of consumers would like more options in how they connect with brands. "With consumers becoming more adept and familiar with digital channels, they have come to expect the same levels of help and customer service as they would in a physical store. The research shows that consumers are quick to abandon a purchase and jump to another website if they don't receive …"

