April 27, 2015
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PR Biz Update

The Growing Influence of the Male Shopper: Shopping Preferences and Habits of Men Provide Cues for Food & Beverage Marketers

2/13/2015

What’s Next for NBC—and How Does Brian Williams Fit In? It Depends on Ratings, and NBC Has Left Every Door Open

2/13/2015

Forget the Jewelry Store: This Year’s Valentine’s Day Retail Action Is In the Grocery Store Aisles, New Study Finds

2/13/2015

PR By the Numbers: How Financial PR Influences Investors and Portfolio Value—A Meta-Analysis from Macias PR

2/12/2015

Brick and Mortar Boost: Physical Store Beats Online as Preferred Purchase Destination for U.S. Shoppers, Says PwC

2/12/2015

Next-Gen Rising Stars Ads Outperform Traditional Display Ads Across Key Brand Effectiveness Metrics, New Study Finds

2/12/2015

Small Business PR: Online Client Engagement Is Key to Small Business Success, New vCita Study Finds

2/12/2015

Valentine’s Day PR: New Study Assesses Multi-Billion Dollar, Real-Time Marketing Opportunities for Savvy Retailers

2/11/2015

PR Counterpoint: Why Brian Williams Should Keep His Job—The Art (And Risk) of Great Storytelling

2/11/2015

New Marketing-Attitudes Study Reveals Consumers’ Strong Preference for Email Marketing, Compared with All Other Methods

2/11/2015

Mobile App Spend in 2015 May Be Critical to Avoiding Brand Damage: In-App Service Likely to Improve Brand Experience

2/11/2015

Grammy Stars Emulate Super Bowl Ads with Themes of Societal Unrest—Making Cause Marketing a Center-Stage PR Initiative

2/10/2015

Brian Williams Crisis Under the Branding Spotlight: As Anchor Steps Down (For Now), More Of His “Stories” Come Under Suspicion

2/10/2015

The New Rules of Social Media Marketing: Era of “Free” SMM has Come to an End as User Experience Catapults to Priority One

2/10/2015

Mastering the Fundamentals: New Study Confirms Key Performance Factors Are Critical to High-Performing Business Success

2/10/2015

New Corporate Reputation Rankings: Amazon Dethroned By Regional Grocer Wegmans, While Samsung Pulls Ahead of Apple

2/9/2015

PR Imperative: More Than 80 Percent of Retailers Plan to Increase Their Customer Experience Spending in 2015, SDL Finds

2/9/2015

Retail PR Crisis in Focus: Nearly 2/3 of U.S. Shoppers Don't Trust Retailers to Protect Their Credit Card and Personal Info

2/9/2015

Leadership Outlook: Only a Third of Corporate Execs Say They Are Satisfied with Succession Management Outcomes

2/9/2015

Brian Williams Lied to America—and No Excuses Can Change It: A “War Hero” Is Outed—and Media Trust Plummets

2/6/2015

Rise of the “Mobile Strategist”: Kinvey Research Identifies New Role Within Today’s Enterprise To Manage Mobile Game Plan

2/6/2015

Comms Agency Spotlight: New Growth and Survival Tips for Marketing and PR Firms in 2015 Released by AgencyFinder:

2/6/2015

The Most Pressing Consumer Insights for Brands Revealed in New Mindshare Culture Vulture Trends Report

2/6/2015

PR in the U.S.: A Bird’s-Eye View—UK’s CCgroup Launches New Resource to Help Global Marketers Understand American PR

2/5/2015

Super Bowl Marketing Redux: Cross-Channel Engagement Tactics Rule the Advertising Turf for Brands in TV’s Big-Game Moment

2/5/2015

Changes to the Marketing Industry Create New Opportunities for Agencies to Redefine Their Role, Says New Deloitte Study

2/5/2015

Marketing Strategy: Trade Shows, Events and Content Creation Will Be the Most Successful Tactics for B2B Tech Marketers in 2015

2/5/2015

Hedge Fund PR 2015 Outlook: Social Media Usage to Grow as Funds Become More Mainstream, Peppercomm Finds

2/4/2015

Shame on GM: Automaker’s PR Crisis Response Just Keeps Getting Worse as Company “Outsources” Victims’ Claims

2/4/2015

Valentine's Day PR Gets Social: New Social Media Study Uncovers the Most Trusted Brands for Hot Products and Services

2/4/2015

Strategies of Successful Marketers in 2015: New Study Examines Best Practices, Key Priorities and Areas of Investment

2/4/2015

Marketing Trends: 90 Percent of Marketers Say Individualized Marketing is the Future, Teradata Global Study Finds

2/3/2015

Marketing Tactics: Agency New Business Study Shows Opportunity to Improve Inbound Results, New RSW/US Study Finds

2/3/2015

Does Somber Tone of Super Bowl Ads Reflect a Shift in Marketing and PR’s Messaging and Targeting? Cause Wins the Day

2/3/2015

Tools of the Trade: Networking Startup Shocase Launches the First Social Network for the PR and Marketing Sectors

2/3/2015

PR Call-to-Arms: Reputation Management Rules Are Changing—Shifting Influences Are Spearheading New Transparency Mandates

2/2/2015

Content Creation Crisis: Demand for Content-Marketing Expertise Outpaces Supply of Skilled Job Seekers, SkilledUp Study Finds

2/2/2015

Today’s Marketers Believe Marketing Needs to Undergo Dramatic Change to Keep Pace with Tech, Consumer Evolution

2/2/2015

Digital Boom: 80% of Companies Will Increase Their Digital Marketing Budgets in 2015, New Mondo Report Finds

2/2/2015

NFL Takes Action to Counter Its Mishandling of Ray Rice Episode by Funding Anti-Domestic Violence Ad to Air Sunday

1/30/2015

Really? When Asked If He’d Cheat Again, Lance Armstrong Basically Says He Would—If He Could Get Away With It

1/30/2015

Retail PR: Price is the Number One Reason Why Shoppers Don’t Buy in the Store, New Displaydata Research Shows

1/30/2015

Ad-Agency Trends: Anticipated New Business Activity Is The Key For Agency Growth Globally in 2015

1/30/2015

Apple’s Brand Surges Again: Iconic Gadget Giant’s Titanic Q4 Confirms Its Global Dominance—and Marketing Mastery

1/29/2015

Super Bowl Ads: Brands’ Commercials Can Engage and Entertain, But No Longer Boost Company Stock Prices, Strategist Says

1/29/2015

Industry Spotlight: Travel Companies Are Yet to Fully Capitalize on the Potential of Social Media, New Report Finds

1/29/2015

Marketing Trends: Global Differences in Email Marketing Habits of Top Brands Revealed in New Mailjet Study

1/29/2015

Is McDonald’s Fighting a Losing Battle for Brand Equity? Fast-Food King’s New Marketing Initiative Faces Herculean Obstacles

1/28/2015

Public Sounds Off on Deflate-Gate: 47% Say the Patriots are Cheaters, but Most Think Belichick and Brady Should Not Be Suspended

1/28/2015

Data-Driven Disconnect: Cultural Gaps Impede Companies' Efforts to Harness Benefits of Data, New Global Study Reveals

1/28/2015
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