January 29, 2015
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PR Biz Update

Leadership PR: Among 16 World Leaders, Pope Francis and the Dalai Lama Are the Only Two that Earn Kudos from Majority of Americans—Obama and Pope Francis Seen as Most Influential Globally

6/6/2014

Global B2BNow Study: New Siegel+Gale Report Demonstrates Importance of Consumer Connection in B2B Branding—Consumer-Centric Behavior Creates Business Benefits

6/5/2014

A Decade of Innovation and Disruption in Market Research Revealed In New Confirmit Research Tech Report That Shows Industry’s Adaptation to “Always On” Landscape

6/5/2014

Only 26% of Marketers Can Prove the Value They Bring to Their Business, New Research Shows: 85% Feel Increasing Pressure to Measure Marketing’s Value and Contribution

6/4/2014

Want to Use Video Marketing But Uncertain Where to Start? New Study from Graziano Associates Offers Nine Tangible Tips to Begin Producing Effective Corporate Videos

6/4/2014

Marketing to an Evolving Culture: Customer Expectations Have Changed—And Brands Have to Change with Them, New Lithium Study Determines

6/3/2014

PR Across the Pond: Search Budgets Increase as Focus Turns to Conversion Rate Optimization, New UK Search Engine Marketing Report Finds

6/3/2014

Consumers Seek Positive Customer Experience, Data Transparency and Relevant Communications—But 80% Believe Total Data Privacy No Longer Exists, New Accenture Survey Finds

6/2/2014

Is Half Of a Brand’s Advertising Really Wasted? New Research from Vision One That Measures Consumers’ Reactions to Ads Shows that Ad-Evaluation Measurement Cannot Be One-Size-Fits-All

6/2/2014

Global PR: Do You Think Your CEO Is Prepared to be Interviewed By European Journalists? Execs Should Expect Different Media Practices, Reports New Study by PRGN

5/30/2014

Majority of Consumers Think Brands Need to Stop Trying to "Surprise and Delight”—Most Prefer an Efficient Customer Experience to a Personalized One, IntelliResponse Study Finds

5/30/2014

Content Marketing Blunders: Brands Are Missing Major Opportunities to Connect With Consumers to Drive Mobile Engagement and Campaign ROI, Hipcricket Study Shows

5/29/2014

New Study Shows Strong CSR Boosts Profits: Majority of Companies Increased Charitable Giving from 2010 to 2013 as Corporate Giving and Revenues Rise Together

5/29/2014

Consumer Trust in Content Marketing is High, But Fragile—Three Fourths of Consumers Trust Informational Content, But Built-In Product Pitches Bring Credibility Way Down, New Kentico Study Finds

5/28/2014

Are Small Businesses Only Focusing on Half the Digital Equation? New Study Highlights Need for SMBs to Be Better Prepared to Capture Online and Social Media Excitement

5/28/2014

Retail Marketers Are Shifting Their Focus to Personalized Digital Campaigns, New Study Reveals: 9 Out of 10 Senior Marketers Say Personalized Messages Work Better than Mass Communications

5/27/2014

Sustainability PR: New Research From Havas Worldwide Reveals Shift In Consumption Patterns—Consumers Seeking Purposeful Alternatives Turn to Sharing and Collaborative Models

5/27/2014

USAA and Amazon.com Top Annual Customer Service Ratings by Temkin Group: Comcast Leads Internet Companies and TV Service Providers as Worst Overall

5/23/2014

Global Leadership Crisis Continues to Damage the Bottom Line, But the Future of Leadership Communication Is More “Feminine,” New Ketchum Report Finds

5/23/2014

Strength of Ad Economy Reaches 5-Year High, But Lack of Confidence in Web Traffic Numbers, Programmatic Buying and Social ROI Trouble Agencies, New STRATA Study Finds

5/22/2014

Google Overtakes Apple to Become the 2014 BrandZ Most Valuable Brand: Search Giant’s Value Now at $159 Billion, While Apple's Innovation Struggles Continue

5/22/2014

Behavioral Targeting and Marketing Budgets: A Majority of Marketers Will Spend At Least 40 Percent of Digital Media Budgets Programmatically by 2015, New Study Predicts

5/21/2014

Tweets Gone Bad: Consumers Recognize Risks of Employees’ Social Behavior, YouGov Finds—And Think Companies Should Be Able to Punish Them for Bad Tweets

5/21/2014

Hands-On Social Media Marketing: Small Businesses Are Increasingly Adopting DIY Websites and Facebook for Marketing, New Webs Study Shows

5/20/2014

Internal Comms: Are Your Employees Even Listening? New Survey Results Show Neglected Internal Employee Communications Measurement and Metrics

5/20/2014

Mobile Marketers Have the Highest “Marketing IQ,” New Ifbyphone Report Finds: As C-Suite Demands More Cross-Channel Metrics, Mobile Pros Are Integrating On- and Offline Measurement Tools Best

5/19/2014

Latest Edelman Trust Barometer Reveals Importance of Industry Engagement as North American Energy Renaissance Continues: Issue Exacerbated By Low Trust in Gov’t

5/19/2014

Brand Content Mandate: Majority of Americans Want Original Content Directly from Brands—Not Stories About How Celebrities Use Products, New WP Engine Study Finds

5/16/2014

Luxury Marketing Insights: High-Income Shoppers Reveal How, Where and Why They Like to Buy Luxury Goods in New Luxury Institute Study

5/16/2014

Apple Continues to Lead in Customer Loyalty for Third Consecutive Year: Food & Bev, Retail, PC/Device Makers and Banks Among Top Industries Fostering Loyalty in 2014

5/15/2014

Leadership Trends: Busy CEOs Spend Most of the Week Managing Communications and In Meetings—New Bain Study Examines Time Management’s “8 Deadly Sins”

5/15/2014

Millennials Have No Fear of Big Data—In Fact, New SDL Global Study Finds Gen Yers Expect Brands to Use Their Unique Data for Hyper-Targeted Experiences

5/14/2014

Brand Crisis: America's Household Brands Are Rapidly Losing Ground to Store Brands—And Consumers Have “No Regrets” Dropping Them as 9 in 10 Stick to Store Brands, Deloitte Study Finds

5/13/2014

Importance of IT and Marketing Alignment on Customer Experience Detailed in New Neustar Research: Study Shows Alignment can Improve Digital Customer Experience—And Positively Impact Business

5/13/2014

CMOs and CFOs Want to Get Along—They Just Don’t Know How: New Research Shows that Both Report a Need for Alignment, But Are Unsure of Financial Impact

5/12/2014

Consumers Trust Social Media Over Ads, New Study Finds: 4 out of 5 Find Site Ads Annoying, While 82% Are More Likely to Buy Products Based on Social Recommendations

5/12/2014

CSR’s Best of the Best: Corporate Responsibility Magazine Reveals 2014’s 100 Best Corporate Citizens List—Bristol-Myers, Johnson & Johnson, Gap, Microsoft and Mattel Take Top Honors

5/9/2014

Social-Spending Marketing Insights: People Are More Likely to Involve Others in Purchases That Reflect Their Core Values, Zenzi Communications Study Finds

5/9/2014

New Report Reveals the Changing Face of Marketer/Agency Relationships: Marketers Demand Creativity, Innovation and Emerging Trend Insights, While Agencies Say Clients Still Lack Digital Talent

5/8/2014

Shoppers Want to Share Private Information—For a Price, According to Snapette Survey: One Out of Two Shoppers Happy to Share Personal Information with Retailers For a Reward

5/8/2014

Comms Complications: New Study Finds Marketers Are Drowning in a Sea of Vendors, Technologies and Complexity—With an Urgent Need for More Effective, Integrated Content Marketing Strategies

5/7/2014

Celebrity Power and Its Influence on Global Consumer Behavior: New Euromonitor Study Examines How Brands Tap “Star Power” to Market Their Products

5/7/2014

The New Digital Divide: Digital Interactions Influence More than $1 Trillion in Retail Store Sales, New Deloitte Study Finds—84% of Digital Shoppers Reach for Devices Before or During Store Visits

5/6/2014

Recall PR: Majority Of New-Car Shoppers Unaffected By GM Recall, Reports Kelley Blue Book—Toyota Recall More Memorable Than General Motors Recall, According to Consumers

5/6/2014

The Monetary Value of an Online Share: New Study Finds Content Shared Online Can Influence Consumers More than Price and Brand—and Motivate People to Spend 9.5 Percent More

5/5/2014

Shades of “Otherhood”: New DeVries Global Study Shares Insights on a Powerful and Influential Demographic—Women Without Kids

5/5/2014

PR Services: 2013 Media Intelligence and Public Relations Information & Software Spend Topped $2.2 Billion for the First Time, New Report Shows

5/2/2014

Mobile Marketing Insights: New Mobile Shopper Study Reveals 27 Percent of Consumers have Used Smartphones to Pay for an In-Store Purchase

5/2/2014

Amazon Retains Highest Reputation Ranking in New Harris Poll Reputation Quotient Study: Coca-Cola and Honda Break Into Top Five, While Bank of America Gets Worst Score

5/1/2014

Web Video’s Budget Boost: Digital Video on Track to Be as Important as TV, Say Brand Marketers and Ad Agencies in New Study From IAB

4/30/2014
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