March 28, 2015
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PR Biz Update

Do Ray Rice-Style Incidents Run Rampant? Most Americans Believe Sports Teams Hide Reports of Players’ Abusive Behaviors

1/14/2015

Corporate America’s Creativity Gap: U.S. Workers Want More Creative Job Opportunities—And Don’t Think Their Companies are Innovative Enough

1/14/2015

Most Mobile Shoppers Turn To Their Devices for Product Specs Rather than Store Employees and In-Store Info, New CEA Study Says

1/14/2015

Obama Slammed for “Paris Unity March” PR Fail: President’s No-Show Dubbed a “Snub” By Media and Politicians

1/13/2015

UVA Fraternity’s Reinstatement Closes Book on Rolling Stone’s Debacle—But Nightmare Continues for College Rape Victims

1/13/2015

Battle Of The Brands: Winners And Losers In The Culture Wars Ranked in New Cultural Vibrancy Study

1/13/2015

Businesses Are Investing Heavily in Big Data Analytics: New Study Examines Pains of Last-Gen Analytics Tools

1/13/2015

McDonald’s’ PR Game-Changer? The Fast Food King Embraces Initiative to Temporarily Replace Toys in Happy Meals with Books—But Will the New Effort Earn Company Support from Critics?

1/12/2015

The New Marketing Organization: Data-Driven Marketing Drives Customer Engagement and Market Growth, New Report Forbes Insights/Turn Shows

1/12/2015

Marketing to Millennials: New Study Finds Gen Yers Love to Watch Network Television—But They Prefer Streaming to Cable Subscriptions

1/12/2015

Media Influence in Focus: Former Press Secretary Jay Carney Questions Editorial Judgment at Charlie Hebdo—Parody Cartoons Were Too Easily Considered “Inflammatory” by Extremists

1/12/2015

Social Brand Engagement: New Study Suggests that Sports Fans Who Post on Social Media While at Live Events Are More Likely to Buy Products From Event Sponsors

1/9/2015

Mobile-Shopping Marketing Insights: New Study Examines Consumers’ Attitudes and Expected Trends in 2015—96% Plan to Use Mobile to Scout for Deals, But Most Prefer Buying In-Store

1/9/2015

Customer Service-PR Tailspin: Major Discrepancy Between Perceptions of Customer Care Revealed in New Mblox Study—Businesses Think They’re Delivering, Consumers Beg to Differ

1/9/2015

Political PR: As New Congress Settles In, How Do Americans Feel? Only 1 in 4 U.S. Adults are Confident America's Divided Government Will Do What Needs to Be Done for the Country

1/9/2015

New Year's Resolution Makers Offer Marketers a Bounty of Opportunities: 31% Will Go Online for Products to Help Reach Goals—and “It Behooves Digital Marketers” to Help Them, New Study Says

1/8/2015

Leadership Crisis in Focus: Employee Trust and Confidence in U.S. Corporate Leaders Improves Slightly in Last 4 Years—But Only Half Think Leaders are Effective, New Research Finds

1/8/2015

Video Marketing: Why View Count Won't Be Enough in 2015—Wistia Shares Insights on How to Analyze Metrics from Video Marketing Content

1/8/2015

Tools Of the Trade: ClearVoice Launches New Platform to Propel Content Marketing Results, and to Simplify Planning, Production and Reporting

1/8/2015

2015 Marketing Trends and New Year’s Resolutions Revealed in New Campaigner Survey: Marketers Not Attuned to Technology Changes, Email Marketing Remains King

1/7/2015

Police PR Crisis in Focus: 3 in 4 Americans Believe Police Officers Should Not Be the Ones Who Decide When to Manually Start or Stop Recording on Body-Worn Cameras

1/7/2015

Marketing Trends: Marketers Want to Deepen Their Understanding of Audiences and Better Integrate Marketing Disciplines in 2015, New Marin Software Study Reveals

1/7/2015

PR Scorecard: Holiday e-Shopping Has a Banner Season—Online Shoppers Report That Their Orders were Timely And Shopping was Safer This Christmas

1/7/2015

New Millennial Branding Study Compares Gen Y and Gen Z Workplace Expectations: Gen Z is Entrepreneurial, Less Motivated by Money—And More Focused on Face-to-Face Communication

9/12/2014

Gap Between Web Browsers and Buyers Is Narrowing As Online Sales Accelerate, Nielsen Finds: Online Purchase Intentions Have Doubled Since 2011 for Many Retail Categories

9/12/2014

The Digital Tendencies of Holiday Shoppers: Heavy Video Viewers Are 57% More Likely to Spend More on Holiday Gifts This Year, New Videology Study Suggests

9/11/2014

Fashion Faux Pas? Nearly 1 in 5 Top Fashion Brands—Including DKNY, Reebok & Versace—Lack a Mobile-Optimized Site, New IAB Study Finds: North Face, Pink, Tiffany & Co. and Victoria’s Secret are Mobile Winners

9/11/2014

Content Drives the Cause: 35% of Online Donors Say Compelling Website Content Inspires Them to Give More, New Kentico Research Finds

9/10/2014

Social Purchasing: Brands Need to Provide Better Security, Privacy and a More Seamless Experience, Study Finds—5% Have Made a Purchase on a Social Site, Yet 20% Say They Would Consider Doing So

9/10/2014

Mobile Lessons Learned? Problems with Back-to-School Online Shopping Show Room for Improvement for Holiday Season: SOASTA Finds 56% Won’t Use Devices After Confronting Technical Problems

9/9/2014

Industry Spotlight: Do Hotels Think Business Travelers Don't Care About Negative Reviews? Think Again—Fans of the Brand Prefer a Deal and Seek Out Fact-Filled Reviews

9/9/2014

PR Workload: New "Day in the Life of a Marketer" Study Shows a Need to Work Smarter—Almost 1 in 4 Marketers Logs 10-Plus Hours On an Average Day, AtTask Research Finds

9/8/2014

New Study On the Presence of Female Executives at the World’s Largest Companies Finds Women Serving as VPs of Communications and IR Leading Executive Representation

9/8/2014

Digital Marketing Insights: Consumer Views on Email Marketing, Brand Interactions, Social Media and Text Messaging Revealed In New BlueHornet Study

9/5/2014

Innovation Challenge: 80% of Businesses Are Turning to Citizen Developers to Drive Innovation, New IBM Study Finds—Orgs Are Twice as Likely to Turn to Academia for Product Development

9/5/2014

Corporate Culture in Focus: Clear Quality Vision and Values Key to Culture of Quality that Drives Results, New ASQ/Forbes Research Finds

9/4/2014

Ad Agencies' Interest In Digital Video Jumps 45% From A Year Ago, New STRATA Survey Finds: Online Video Ad Growth Is Strong—Even as Agencies Question the Value

9/4/2014

New Formstack Research Offers Quick Ways to Hone Your Marketing Skills: Firm’s New Infographic Demonstrates How Webinars, Volunteering and Mentoring Can Foster Valuable Skills

9/3/2014

Use of Social Media as a Marketing Tool Has Exploded, According to Exhibitor Magazine Survey: New Study Finds Nearly 160-Percent Increase Since Its 2010 Benchmark Survey

9/3/2014

Nearly Half of Content Marketers Cite Room for Improvement in Developing Authoritative Content, New IMN Study Reveals: Shoestring Budgets are Causing Marketers to Run Ad-hoc Programs

9/2/2014

How To Find Your Target Audience Online: New Research from Cyberset Shows Companies How To Reach Audiences By Following Simple Guidelines and Survey Questions

9/2/2014

Millennials Are More Conservative Than You May Think: As They Become Parents, the Misunderstood Generation Shifts Again—And Their Social Media and Spending Patterns Shift As Well

8/28/2014

Perspectives from Small Businesses on Forthcoming Generic Top-Level Domain (gTLDs) Web Addresses Revealed In New SCORE Research—4 Out of 5 Prefer a .com Address

8/28/2014

Retailers Are At Risk for Poor Grades During Back-to-School Shopping Season, New 1010data Study Finds: Out-of-Stock Items, Long Lines and High Prices Are Among Parents’ Top Concerns

8/28/2014

New MorganFranklin Consulting Research Study Explores How Fast-Growth Companies Plan to Expand in 2014: Report Reveals Trends and Perspectives for Smart, Accelerated Growth

8/28/2014

Poor Customer Service is Eroding Customer Loyalty to Retail Brands, New UK Study Finds: Complaints from “Under 35” Age Group are Taken Less Seriously, Resulting in Younger Consumers Shopping Around

8/27/2014

New NADA Study Reveals Consumer Reaction to Auto Recalls: Toyota’s Damaging Recall Incident—the First to Be Blown Up on Social Media—Softened the Blow for GM and Others

8/27/2014

PR’s Integration: Demand for Communications Skills Is Growing Across Occupations, New Workforce Report Finds: Need Driven by Increased Data Analytics, Social Media and Mobile Communications

8/26/2014

Back-to-School Retail PR: Shoppers Are Reliant on Mobile Devices to Score Deals, New Retale Study Finds—Report Analyzes In-Store vs. Out-of-Store Retail Shopping Habits

8/26/2014

Chief Marketer Challenges: CMOs’ Top Priority Remains How to Best Engage with Customers—Despite Growing Pressures to Demonstrate Stronger ROI, New Korn Ferry Survey Finds

8/25/2014
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