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August 21, 2014
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PR Biz Update

New Study Shows Brand Marketers How to Earn the Trust of Small Businesses: More Global Brands Pursue Small Business Customers as Optimism Grows

4/2/2014

Omnichannel Marketing Challenges: Digital Omnivores Are Craving More Content Across Devices, According to Deloitte's New Digital Democracy Survey

4/2/2014

U.S. Corporate Brands Are On the Road to Reputation Recovery: New CoreBrand Study Shows the Most Powerful Brands Have Rebounded To the Highest Levels Since 2009

4/1/2014

Gorkana Group Releases 2014 Survey of Financial Journalists: WSJ Retains Position As the Most Influential Financial Media Outlet—Online Sources, Yahoo! Finance and Business Insider Break Into Top 10

4/1/2014

Reaching Millennials: Gen Yers Are 56 Percent More Likely to Discover Marketing Content on Social Networks than Via Search Engines or Email, New SDL Study Shows

3/31/2014

Comcast and Time Warner Cable Score Low on Latest Consumer Reports Customer Satisfaction Survey—Low Scores Could Impact Whether Companies Are Allowed To Merge

3/31/2014

Cision and Vocus For Sale? PR Services Giants Lead Slew of Reported Industry Pending Transactions, with Two Major Media Monitoring Firms Also Mulling a Sale, According to Media Reports

3/31/2014

Internal Comms in Focus: New Temkin Group Research Shows Slight Drop in Employee Engagement in the U.S.

3/28/2014

Tapping the Latest Social Marketing Trends: Mintel Reveals Top Five Social Media Trends Shaping the Marketplace This Quarter, In New Report

3/28/2014

New Content Marketing Insights: Content Agency Offers Marketers an Innovative Take on the Trends That Deliver and Have Staying Power

3/27/2014

Weekend Warriors: For a Majority of Creative Execs, the Workweek Doesn't End on Friday, New Creative Group Study Says—62% of Comms Execs Put In Weekend Hours At Least Once a Month

3/27/2014

“Crisis of Complexity” Ignites Consumer Backlash: New Study Reveals Over 40% of Consumers Are Dissatisfied with How Business and Government Communicate

3/26/2014

Conference Panels Under Fire: New Study Reports 63% of Panel Discussions Are Mediocre—Or Much Worse: Report Examines the 10 Most Common Mistakes Moderators and Panelists Make

3/26/2014

On the 8th Anniversary of Twitter, Brands Say They Still Struggle to Measure ROI on the Social Giant: Most Agree that It Is an Effective Marketing Tool, But Paradoxically Cite ROI Challenges

3/25/2014

Online Streaming Entertainment Providers Are Rapidly Building Brand Equity, New Harris Study Finds: Netflix and Pandora See Big Increases, with Android and iPad Showing Strong Brand Momentum

3/25/2014

Apple’s Innovation Dilemma: Gadget Giant Tumbles In New Brand Preference Survey—Samsung Remains Top Tech Brand Globally, with Chinese Brand Huawei Ranked as Best Performing

3/24/2014

Boards of Directors Are Too Passive in Developing CEO Successors, New Research Shows: Study Reveals a Critical Stumbling Block In the Succession Process

3/24/2014

Digital Marketing: Fifty Percent of Marketers Plan to Integrate Campaigns Across Four or More Marketing Channels in 2014, New Experian Report Finds

3/21/2014

Luxury Marketing: Where Are the Best Opportunities for Growth in 2014? New Unity Marketing Study Says Marketers Now Face “Tipping Point” Where Luxury Desire No Longer Exceeds Price

3/21/2014

Tech/PR Integration Issues: Retailers Face Big Hurdles in Bridging the “Omni-Channel Commerce Gap,” According to New Research from Accenture and hybris

3/20/2014

Women in Leadership: United States Ranks in Bottom 10 Performing Countries for Women in Senior Management Roles, New Grant Thornton Research Finds

3/20/2014

Consumer Trust in Corporate Data Protection Eroding: Three Quarters of Consumers Say Organizations Don’t Care About Protecting Their Data, New HyTrust Study Shows

3/19/2014

The Big Rethink: Influential Marketers Gather to Unlock The “Brave New World of Marketing”—Event, Sponsored By The Economist, Examined Impact of Large-Scale Trends on Industry’s Future

3/19/2014

Mobile Marketing Insights: Users of Mobile Payments Spend Nearly Twice as Much Through Digital Channels Overall Than Those Not Buying on Mobile Devices, New Consumer Survey Finds

3/18/2014

Three Quarters Of Americans Say Sustainability Is A Priority When Making Food Purchasing Decisions, According To New Cone Communications Research

3/18/2014

Consumer Targeting: Intuitive or Intrusive? 70% of Consumers Would Share Personal Data in Exchange for Perks from Retailers, New Communispace Study Finds

3/17/2014

New Study Finds Consumers Are Lower on the Adoption Scale for Mobile Social Behavior Than Marketers Think: Placeable Survey Looks at Consumer and Marketer Habits—And the Divide Between the Two

3/17/2014

Social Branding Wake-Up Call: 68% Don't Pay Attention to Brands They Like on Facebook or Other Social Media, New Kentico Digital Experience Study Finds

3/14/2014

New Research Shows How Manufacturing Marketers are Using Content Marketing—They Are Creating More Content Than One Year Ago, But Only 21% Have a Documented Strategy

3/14/2014

Brand Fail: The Least Engaging Brands of 2014—Blackberry, Quiznos and Kmart Top the Bottom of Brand Keys Customer Loyalty Index

3/13/2014

New Video Marketing and Advertising Trends and Tactics Report Finds That, Although Marketers Use Video Marketing For a Variety of Goals, Some Objectives are Prioritized More than Others

3/12/2014

Brand Loyalty: New Satmetrix Report Series Ranks the Best U.S. Companies in Customer Loyalty—Bank of America, Apple, Amazon and Zappos Among Leaders

3/12/2014

Holistic Marketing: New Shopper Marketing Report Tracks Insights on Consumer Behavior to Drive Engagement and ROI—Millennials Use More Coupons Than Their Parents

3/11/2014

Only a Third of Execs Can Accurately Predict If Their Teams Will Deliver Results, New Gap Int’l Study Reveals: Leaders Need to Discover, Share and Maximize “Genius” in Every Person

3/11/2014

Chief Marketers Are Ramping Up Business and Technology Acumen in 2014: C-Suite Relationships Are Vital to CMOs' Success, New Research Study Finds

3/10/2014

Sustainability PR: Americans Cite Natural Weather Disasters as Key Factor in Forming Climate Change Opinions, Gibbs & Soell’s 2014 Sense & Sustainability Study Finds

3/10/2014

Social Media Statistics: Study Breaks College Media Releases the Results of a Survey on How College Students Are Using Social Networking

3/10/2014

Marketing Strategies: A Look at Tried, True and New Marketing Trends—Yum Yum Videos Analyzes the Current Marketing Landscape In New Report

3/7/2014

New Privacy Study Reveals Gen-X and Millennial Attitudes Surrounding Online Marketing Practices, Passwords, Personal Data and Email Snooping

3/7/2014

Marketers Report 26% Lift in Conversion Rates from Real-Time Marketing Activities: New Report Shows Majority of Marketers See Responsive Experiences as Important to Business Success

3/6/2014

Email Marketing Trends: Gmail Has the Most Engaged and Fastest-Growing User Base, New Yesmail Study Reveals—Users Account for More Than Two in Five New Subscribers in Marketing Databases

3/6/2014

Ad Targeting: 85% of U.S. Consumers Prefer Personalized Offers Reflecting Previously Purchased Shopping Habits, New Synqera Retail Survey Reveals

3/5/2014

PSA Misconceptions Debunked: New Connect360 Study Findings Show 75 Percent of PSAs Air During Waking Hours, With 25 Percent of Airings in Major Markets

3/5/2014

Web Privacy In the Spotlight: 79 Percent of Customers are Willing to Provide Personal Information To a “Trusted Brand,” New SDL Privacy Study Finds

3/4/2014

Influencer Marketing Strategies Getting Budget Love: 60% of Marketing and Communications Professionals Are Investing in Influencer Marketing, New Augure Study Reveals

3/4/2014

B2B Small-Business Marketers Are Becoming More Effective at Content Marketing: SMB Marketers Are More Likely to Have a Documented Content Strategy, New CMI Study Finds

3/3/2014

New Nielsen Study of Global Consumers Highlights Opportunities for Retailers, Brand Marketers and Service Providers to Better Meet Needs of Aging Consumers

3/3/2014

Forty-Eight Percent of Consumers Are Considered "Always-On," New Vivaldi Partners Group Study Reveals: Report Explores How Brands Can Best Reach Digital-Savvy, Multi-Screen Customers

2/28/2014

Millennial Shoppers More Likely to Embrace Non-Traditional Retail Environments, King Retail Solutions Report Finds: Trend of Store Category Blurring Appears Strong

2/28/2014

Half of Consumers Now Read Emails Only on Mobile Devices, New Yesmail Study Finds: E-Commerce on Mobile is Growing At a Faster Rate than Desktop E-Commerce

2/27/2014
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