July 03, 2015
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PR Biz Update

Anti-Tobacco PR’s Monkey Wrench: Report Shows Teen E-Cigarette Use has Tripled in Just One Year, Offsetting All Prior Gains

4/22/2015

Earth Day PR: Sustainability Is Key for Consumers—Who Buy More from Green Companies—But Brands Don’t Promote Their Efforts

4/22/2015

Continuous Optimization Is Key to the 21st Century Customer Experience: Marketers See It as Essential, but Implementation Challenges Abound

4/22/2015

Earth Day Marketing: New Personal Shopper Index Uncovers Consumers’ Greener Purchasing Priorities and Recycling Habits

4/22/2015

Are Communicators Just Spinning Wheels When It Comes to CEX? Marketers Making No Progress in Understanding the Customer Journey

4/21/2015

Inside the (Stabilized) C-Suite: CEO Dismissals In the U.S. Are Now At the Lowest Level in a Decade, New Conference Board Research Finds

4/21/2015

Clutch Study Reveals Critical Need for Small Businesses—Which Have Been Slow to Implement Digital Strategies—to Improve Web Presence

4/21/2015

Institutional Marketing Spotlight: New mStoner Survey of Marketing Leaders Examines the State of Higher Education Branding

4/21/2015

On the Eve of Google’s Mobile-Friendly Algorithm Update, New gShift Survey Examines Marketing-Industry Sentiment and Readiness

4/20/2015

Can Corporate Salespeople Effectively Deliver Marketing’s Messages? Most Execs Think It’s a Critical Factor—But Don’t Expect Message Training

4/20/2015

Tech Advances Are Driving More Customer-Centric Marketing for Big Brands—What Tactics Are Marketers Using to Turn Intelligence into Action?

4/20/2015

Marketing/Sales Crossroads: Retailers Are Investing Heavily in Omnichannel Selling, JDA Study Finds—But Where Are the Profits?

4/20/2015

The World’s Love Affair with the TV May Be Coming to an End: Accenture Report Finds Usage Significantly Declining in All Age Groups

4/17/2015

How Can Corporate Boards Assess Their Companies’ Corporate Culture? New Reports Aim to Steer Leaders to Cultural Health

4/17/2015

Consumers are More Motivated by Loyalty Programs than Ever Before—and Marketers Must Evolve Programs to Sustain Engagement

4/17/2015

Tools of the Trade: Hone Launches Platform for Content Marketers, Publishers and Brands to Produce Quizzes, Surveys and Polls

4/17/2015

PR’s “Next Big Thing”: Nearly 70 Percent of Consumers Say They Are Ready to Engage with Brands via Wearable Technology Devices

4/16/2015

Content Creation Mechanics: New Research Emphasizes Growing Demand for Content Searchability—Is Your Content Ready?

4/16/2015

Marketing Alert: Tax Refunds Expected to Be a Boon to Retail Spending—Nearly Half of Those Receiving Refunds Plan to Spend On Products

4/16/2015

ROI Tops Marketers’ Digital Challenges in China as Digital Marketing Budgets—and Pressures to Drive Revenue—Increase, Says Forrester

4/16/2015

Mobile’s Retail Renaissance: 75% of All Shoppers Are Now Using Mobile In-Store—With 25% Actually Making a Purchase On a Device

4/15/2015

Battle for Social-TV Domination: Twitter Appears to be Losing Ground to Facebook Among Consumers Who Post About Television

4/15/2015

Social Media and Blogs Have Less of an Impact on the B2B Buyer Journey than Marketers Assume, New Study Asserts

4/15/2015

Industry Spotlight: Utility-Customer Relationship Hinges on a Few Key Moments—Satisfaction Driven by Quality of Communication

4/15/2015

PR Alert: Brands Have Just One More Week to Make Their Press Sites Mobile Friendly—or Lose Out in Google Rankings

4/14/2015

Content Marketing Budgets and Measurability Are Steadily Increasing, According to New Content Council Research

4/14/2015

Inside the C-Suite: CEO Confidence Declines in Q1, Based on Factors Including Global Economic Outlook, Oil Prices

4/14/2015

New Edelman Study Finds Americans Face a Dilemma in Their Pursuit of Well-Being—and Say Brands Could Be Doing More to Help

4/14/2015

Obamacare’s Tough PR Road: New Job-Creation Study Reveals Biz Leaders Think the ACA Is Bad for Business

4/13/2015

CSR Whitewash? Global Businesses Say They Are More Sustainable—But Are They Just Paying “Lip Service” to Consumers?

4/13/2015

Is Local Digital Media Growth Threatened by Google and Facebook? Many Media Execs Say It’s Harder to Compete Now than One Year Ago

4/13/2015

New Korn Ferry Study Identifies Leadership Challenges Being Coached Most Often, as well as Top Coaching Needs for Leaders

4/13/2015

Looming Leadership Gap: A Third of Global Companies Struggle to Find Senior Leaders—and Only 12% of Employees Aspire to the Corner Office

4/10/2015

Marketing Around the Globe: Chinese Consumers’ High Mobile Expectations Exceed that of U.S.—and Marketers Are Lagging

4/10/2015

Customer, Serve Thyself! Millennials Reveal Desire for Self Service—and for Brands to Improve Experiences Reflecting These Preferences

4/10/2015

New Brodeur Partners Research on Relevance Finds that People on Average Think About Money Twice as Often as They Think About Sex

4/10/2015

Inside the C-Suite: Despite New Challenges, CFOs Continue Positive Outlook on North America, New Deloitte CFO Signals Study Finds

4/9/2015

Which Factors Hamper Innovation in the Enterprise? Innovation Outlook Report Says Fear of Failure, Internal Politics are Top Obstacles

4/9/2015

Small Businesses Are Lagging in Digital Marketing, New Clutch Study Finds: Budgets for Digital Strategies Shrinking at Many SMBs

4/9/2015

Mobile Marketing’s Huge Growth : Mobile Email Conversion Rate Jumps 70 Percent Over the Past Year, Spurring Big Revenue Leap

4/9/2015

Costco, USAA, Amazon.com and Apple Rank Among Highest for Customer Loyalty in Latest Satmetrix Benchmark Reports

4/8/2015

Battle for Eye Space: Most Global Consumers Think Face-To-Face Interactions Are Being Replaced With Electronic Ones

4/8/2015

Auto Marketing Spotlight: Millennials More than Twice as Likely to Exploit the Benefits of Mobile to Find the Car that Fits Their Needs

4/8/2015

U.S. Managers Are the Country's Most Undertrained, Unappreciated Employee, New America's Workforce Study Reveals

4/8/2015

Enduring Brands Top 2015 Harris Poll EquiTrend List: Visa, Michelin, Craftsman, Subway, Target and More Take Brand of the Year Honors

4/7/2015

Web Pranksters: Google Doesn’t Just Rule the Internet—Search Giant Dominated April Fools’ Day, Too

4/7/2015

New Study of Global Enterprises Confirms Strong Business Priorities and Investment Growth of Mobile Messaging

4/7/2015

New Research Investigates Perceptions of Corporate Culture and its Links to Dysfunctional Behavior in Organizations

4/7/2015

The Great Customer Experience Divide: 4 Out Of 5 Consumers Declare Brands Don't Know Them as Individuals, IBM Study Finds

4/6/2015

Apple Pay: The First Four Months—New Study Examines Mobile-Pay Service’s Mixed Performance Review

4/6/2015
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