May 27, 2015
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PR Biz Update

Is PR Dropping the Ball? Majority of Reporters Say They Are Unhappy with Press Materials and Lack of Quality Content for Stories

3/17/2015

Mobile PR Challenge: Mobile Payments Not Resonating with Consumers—Two Thirds of Americans Remain Skeptical

3/17/2015

Marketing Tools: Accenture and Adobe Launch Pay-Per-Use Digital Marketing Service to Drive Greater Marketing ROI

3/17/2015

Business Outlook: Execs Lower Expectations on Profit, Sales and Expansion, While View on Hiring Remains Stable

3/17/2015

Journalists Speak Out: American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence, Says PRGN Study

3/16/2015

Hispanic Americans Pointing the Direction of Mainstream Media: This Group Is Leading the Adoption of Smart Devices as Media Sources

3/16/2015

The Science Behind Native Advertising: Native Format Appears to Garner Twice as Much Visual Focus as Banner Ads On Mobile

3/16/2015

Big Data Causing a Fundamental Shift in C-Suite Strategies: Top Execs Believe New Platforms Will Revolutionize Businesses

3/16/2015

Apple Watch or iWatch? Gadget Giant’s Shake-Up of Its Branding Formula has Not Been Easy for Our iCulture to Digest

3/13/2015

Retail PR Fail: Nearly Half of Consumers Experienced Website-Performance Issues Over the 2014 Holiday Shopping Season

3/13/2015

Local Marketing Perspective: Rocky Mountain Communications Leaders Weigh In on Better Business Performance

3/13/2015

Internal Comms Disconnect: 15Five Study Shows Employees Want Open Communication with Bosses—But Few Get It

3/13/2015

Retail PR Conundrum: U.S. Consumers Want More Personalized Retail Experience—But Don’t Trust Targeting Tactics

3/12/2015

Corp Comms Evolution and Lessons Learned Examined in New W20 Group Report Targeting Communications Students

3/12/2015

Mobile PR: Small Business Owners See Revenue and Growth Potential in Mobile Applications—Yet Less Than 10 Percent Have One

3/12/2015

Marketing Insights: Report Shows Tag Management is Fundamental to Managing Complexity and Driving Digital Marketing ROI

3/12/2015

Online Piracy Hits Home: PR Vet and Author Rees Shares Details of Her Ordeal—and Offers Tips to Help Others Protect Their Property

3/11/2015

CIOs Lead Collaborative Teams in Growing Big Data and Analytics Initiatives, New IDG Enterprises Research Finds

3/11/2015

New “State of Channel Marketing” Report Identifies Top Content Marketing and Campaign Tactics of Channel Partners Globally

3/11/2015

Are Skeptics Killing Apple’s Buzz? Ahead Of Apple Watch Launch, New Study Finds Customers Already Forming Opinions

3/11/2015

Brand Loyalty Has a Six-Second Shelf Life: Businesses Delivering a Sub-Par Experience Risk Losing a Quarter of Their Customers

3/10/2015

Trend Taking Shape? Nearly Half of New Jersey C-Level Execs Are Looking to Increase PR Budgets in 2015, PRSA NJ Study Finds

3/10/2015

Customer Experience: No Need for Another App—What Consumers Really Want is Better Service over Existing Channels

3/10/2015

Engaged Employees Lead to Happy Customers—Companies Must Accept this Truth to Create Customer Satisfaction in the Digital Age

3/10/2015

Leadership PR Mandate: New Weber Study Finds External CEO Engagement is Now Crucial for Building Company Reputation

3/9/2015

Generational PR: Boomers and Millennials Differ in Embrace of New Technology and Relationships with Luxury Brands

3/9/2015

Understanding Millennials: Compensation Not a Key Factor for Recruiting Gen Yers—Company Values, Impact Potential More Motivating

3/9/2015

Protecting Content from Cyberattack: “Distributed Denial of Service” Attacks a Major Risk to Brand Reputation, New Study Finds

3/9/2015

Fast Food PR Rankings: New Study Ranks Quick-Service Eateries on Quality, Service, Atmosphere and Value

3/6/2015

Internal Communications in the Spotlight: Employee Engagement and Retention Poised to Become a Global Crisis

3/6/2015

Web Video Marketing: Analytics Solutions Will Help Measure Effectiveness of Burgeoning Online Video Marketplace

3/6/2015

Digital Trends: Changing Consumer Habits May Force Modernization of Compliance Functions at Financial Institutions

3/6/2015

Millennials Moving Away from TV: Boob Tube Content “Doesn’t Cut It”—Digital Delivers More Relatable and Entertaining Programming

3/5/2015

Obamacare’s PR Challenge: Two Thirds of Physicians Feel the Affordable Care Act Should Be Repealed—Doctors Make Less, Patients Pay More

3/5/2015

B2B Marketers Plan to Double Down on Analytics in 2015: 97% Say Analytics Use has Made Their Business More Successful

3/5/2015

Web Marketing Insights: Domain Name Association Study Reveals Strong Interest in New Domain-Name Extensions

3/5/2015

Reaching Millennials: Young Adults Want Brands to Support Their Causes and Care About the Social Issues that Matter to Them

3/4/2015

Comms Integration Impact: Digital Technologies Implemented Together Have Greater Potential to Transform Businesses

3/4/2015

Exploring the Internet of Things, and the Untapped Potential of IoT Data: Intersection of IoT and Big Data Offers Huge ROI Potential

3/4/2015

Internal Comms in Focus: New Study Finds a Lack of Focus on Diversity and Inclusion Key Factor in Employee Turnover

3/4/2015

The State of Content Marketing: New Research Finds Budgets Growing, Commitments to CM Strategy Strengthening

3/3/2015

Privacy: The Smartphone’s Achilles’ Heel— 68% of U.S. Users Concerned About Having Their Activity Tracked for Use in Targeted Ads

3/3/2015

How B2B Marketers Can Drive Innovation: New Study Reveals Innovation Must be Fostered in a Repeatable, Measurable Way

3/3/2015

Ad-Industry Trends: New Advertising Specialty Institute Report Shows Ad Specialty Sales Hit Record-Breaking $21.5 Billion in 2014

3/3/2015

Mobile-PR Integration Call-to-Arms: Siloed and Unstructured Mobile Messaging Initiatives Are Limiting Enterprise ROI

3/2/2015

Journalism Under Fire: Science Coverage Gets on Some Scientists’ Nerves—Fewer than Half Think Coverage has Value

3/2/2015

Travel PR in Focus: New Marketing Study Reveals Continued Positive Outlook for U.S. Leisure and Business Travel

3/2/2015

Retail Marketing: New Global Study Shows Shoppers Are Bringing Online Competition Inside Brick-and-Mortar Stores

3/2/2015

Retail-PR Mandate: Half of Consumers Admit They Spend More When Retailers Personalize the Shopping Experience

2/27/2015

Oscar Buzz from the Front Lines: MediaMiser Reports Results of Tweets Sent Directly from the Red Carpet

2/27/2015
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