March 02, 2015
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PR Biz Update

Environmental PR: Fracking Is One Of The Three Most Important U.S. Environmental Issues, New Makovsky Report Finds—Social and Digital Media Are Playing a Huge Role in the Debate

8/8/2014

Back-to-School Shopping Goes Mobile: Although Consumers Will Flock to Walmart, Target and Other Superstores This Year, 76% of Shoppers Will Search for Deals Via Mobile

8/7/2014

Are Social Media Tools Really Addressing User Needs? New Gleanster Research Report Sheds Light On the Key Challenges Users Face with Social Engagement

8/7/2014

Do Consumers Really Care About Business Ethics? No Matter What They Say About Ethical Behavior of Companies, Price Is the Most Important Factor for Consumers, New Trade Extensions Study Finds

8/6/2014

Mobile Ad Engagement Doubles as U.S. Consumers’ Attitudes Towards Mobile Ads Improve: New Study Shows Importance of Ad Relevancy as Mobile Ads Drive Actions and Purchases

8/6/2014

The Social Job Search: Facebook Is the Social Network of Choice for 86% of the Workforce, but High Mobility Job Seekers Prefer LinkedIn, New Jobvite Study Shows

8/5/2014

The Seamless Customer Experience: Majority of Parents Plan to Shop In-Store for Back-to-School This Year, New Accenture Survey Finds—Although Most Will Engage in “Webrooming”

8/5/2014

Earned and Social Media Are Inextricably Linked in Newsrooms Today, According to New Ogilvy PR Survey: Report Identifies Increasing “Eye on Social Media” as Benchmark for News Generation

8/4/2014

Across the Sales and Marketing Divide: The High Cost of a Bad Sales Experience Benchmarked In New National Sales and Marketing Survey From Showpad and Demand Metric

8/4/2014

Brick-and-Mortar PR Bravado: Consumers Clearly Prefer Shopping in Stores, New Omnichannel Shopping Preferences Study Finds—Ninety Percent of All U.S. Retail Sales Happen In-Store

8/1/2014

Privacy PR: 71% of Americans Care Deeply About Their Online Privacy Amid Recent Privacy Concerns—Internet Banking and Shopping Remain the Overwhelming Threats to Americans When Online

8/1/2014

Disconnect Between Technology and Marketing: Tech Companies Have Yet to Effectively Reach a Marketing Audience, New Ruder Finn Study Finds

7/31/2014

Website PR: New User-Experience Study Finds Site Performance is Key to Positive Web Experience—With the Speed, Reliability and Number of Options Today, Sluggish Websites Don’t Cut It

7/31/2014

New MIT/Deloitte Study Finds Companies Advanced in Social Business Are Actively Leveraging Social Data: Nearly 80% Analyze Social Data, and 67% Integrate It to Improve Business Decisions

7/30/2014

“Super” Lifestyle Enthusiasts of Home, Food and Travel Defined By New Scripps Networks Research—Interactive Leads Media Market in Serving This Influential Sector

7/30/2014

Industry Spotlight: “Age of Disruption” Makes Digital Strategy a Top Priority for 54% of Consumer Goods Firms—But a Third of CPG Execs Lack Know-How

7/29/2014

Brick-and-Mortar PR Boost: Though a Majority of Americans Have Made a Virtual Purchase, They Still See Virtue in the In-Person Shopping Experience

7/29/2014

Big Data Counterpoint: Emotion Trumps Data for Business Decision Makers, Says Fortune Knowledge Group and gyro Research—New Report Reveals the Undervalued Role of Emotion in Business Decisions

7/28/2014

Corporate Social Responsibility 101: New Report Outlines The Benefits of Businesses Having a CSR Plan and Offers Tips to Help Businesses Make a Big Impact By Implementing One

7/28/2014

CEOs and Consumers Are Disconnected on Sustainable Products and Services, Says New Accenture/Havas Media Report: CEOS Say Sustainability Engagement Is Critical, But Companies Fail To Motivate Consumers

7/25/2014

Smarter Ads For Smartphones—When They Do And Don't Work: New Academic Study Demystifies Effectiveness of Smartphone Ads and Provides Marketing Insights and Tips

7/25/2014

Bridging the C-Suite Divide: Gap Between CMOs and CIOs Narrows, But Companies Still Struggle To Deliver Integrated Digital Marketing Solutions, New Accenture Research Shows

7/24/2014

Ad-Targeting Generation Gap: Younger Viewers Find Targeted Ads More Invasive Than Older Viewers, New STRATA Study Finds—Humor Cited As Most Effective Tool to Attract Online-Ad Viewership

7/24/2014

Social’s Immense Impact: 63% of Americans Discover Important News on Social Media, New Bubblews Study Reports—Two Thirds of Respondents Cited Dislikes About Today’s Popular Social Sites

7/23/2014

Brand Familiarity, Trust, Subject Matter Authority and Relevance Are Critical to the Success of Sponsored Content, New Edelman Berland/IAB Research Finds

7/23/2014

B2B Marketers Are Struggling To Connect Content Marketing With Business Value, New Forrester/BMA/OMI Study Finds—Though More Than Half Have Mature Programs, 85% Fail to Make the Connection

7/22/2014

Hiring Departments’ Social Carnage: Number of Employers Passing on Applicants Due to Social Media Posts Continues to Rise, According to New CareerBuilder Survey

7/22/2014

“You Had Me at the Subject Line”: New Reporter Survey on Press Releases Offers Best Pitching Practices as 100 Journalists Weigh In on How to Disrupt the Press Release

7/21/2014

Brands’ Privacy-PR Crisis: U.S. Consumers Don't Trust Any Industry To Keep Personal Data Safe—And This Lack of Consumer Confidence is Likely to Impact Brand Engagement Efforts

7/21/2014

Leadership Crisis: HR Execs Identify Leadership Development as Top Priority for 2014—Too Few Organizations Have Confidence in Leadership Pipeline, Reports New Right Management Study

7/18/2014

Communications Industry Has Blogger-Relations Work to Do, IPREX Study Finds: Global Study of Bloggers Offers Insights Into Their Coverage, Reach and Interaction with PR and Marketing

7/18/2014

Sustainability PR: Millennial Consumers Lead Growth in Green Purchasing—New Green Business Survey Points To Generational Shifts in Green Purchasing Behaviors and Attitudes

7/17/2014

Strategy Crisis: CEOs Are Operating Blindly and in Hindsight Mode, New Study Finds—Chief Execs Blame Tools and Random KPIs for Poor Visibility into Business Performance

7/17/2014

Channels Are Now Irrelevant to Consumers, New SDL Study Reveals: 60% of Millennials Surveyed Expect a Consistent Experience from Brands—Whether Online, In-Store or via Phone

7/16/2014

Innovation Roadblocks Plague Companies, But the Problem Has Little to Do With Ideas or Funding, Execs Say in New Study: The Biggest Challenge to Innovation Is the Process of Getting Ideas to Market

7/16/2014

The Most and Least Respected Brands of 2014: New CoreBrand Report Shows Coca-Cola Breaking Last Year's Tie with Pepsi to Take Top Spot—Delta and H&R Block Lead Least Respected List

7/15/2014

Do Executives Spend Their Time On the Right Things? Companies and Their Leaders Are Distracted When It Comes to Aligning Their Resources With Overall Growth Strategies, Strategy& Finds

7/15/2014

New Mobile-Engagement Study Reveals Moments-Based Advertising Increases Purchase Intent: Rewards Create More Effective Engagement than Banner Ads in Mobile Applications

7/14/2014

Mobile Poised to Become Consumers' New Personal Shopper: New CFI Group Study Finds Consumers Prefer to Shop Through Mobile Apps For a Personalized Shopping Experience

7/14/2014

PR’s CSR Boost: Global Consumers Are Willing to Put Their Money Where Their Heart is When It Comes to Goods and Services from Companies Committed to Social Responsibility

7/11/2014

Strategic Challenges: Half of Companies Are Not Ready for Transformational Change, Says New Study by Forbes Insights and Medidata

7/11/2014

Leaving Big Data on the Table: New Survey Shows Variety—Not Volume—Is the Biggest Challenge of Analyzing Big Data: Report Shows Half of Data Scientists Fed Up with Traditional Databases

7/10/2014

New Kellen Study on Social Media Use by Associations Finds European Associations are More Strategic, While American Organizations are More Mobile-Friendly

7/10/2014

The Evolution of Customer Engagement: New Research Emphasizes the Value of Understanding Today's Consumer—Men Tweet and Women Pin, While Everyone Engages via Facebook

7/9/2014

Marketers Question the Effectiveness of Traditional Radio Advertisements: New Study by CRN International Reveals High Interest in Exploring Other Radio Tactics

7/9/2014

More Big Data Discrepancy: Nearly Half of Organizations Have No Data-Handling Mandate—Employees Feel Responsibility to Protect Corporate Data Despite This Lack of Emphasis, New Research Finds

7/8/2014

Marketing Insights: New Study Dives Into How Consumers Interact With Online Video Content and Advertising—More Than Half Watch All Ads in a Half-Hour Recorded or On-Demand Show

7/8/2014

Retail-PR Challenge: Companies Must Crack Social Customer Service in Order to Survive—Social Customer Service Technology Poised to Become No. 1 Investment in 2014, New Study Finds

7/7/2014

Online Newsrooms, Press Releases Critical Resources for Journalists, According to 2014 Media Survey: Journalists Reveal Their Preferred Sources, Content Types and Newsroom Features

7/7/2014

America’s Most Patriotic Brands Revealed In New Brand Keys Study: Jeep Rated No. 1 Again, Levi Strauss and Coca Cola Rank 2 & 3, While Apple, Amazon, Facebook & Google Move Into Top 50

7/3/2014
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