May 25, 2015
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PR Biz Update

Mobile Marketing: Majority of Brand Marketers Perceive Mobile Programmatic Buys as Important Despite Low Adoption

4/2/2015

Website or App for e-Commerce? It Depends on Your Nationality—E-Tailers Need to Localize for Regional Differences in Behavior

4/2/2015

Retail PR Can’t Close the Deal: Stores Keep Struggling To Meet Consumer Expectations Around Mobile And In-Store Experience

4/1/2015

The State of Content Marketing: Arianna Huffington, VICE Media, Twitter and More Gather to Discuss Comms’ Hottest Topic

4/1/2015

Kim Kardashian App Embarrassment Illustrates How Enterprises Are Not Testing Mobile Apps for Security Risks and Reputational Damage

4/1/2015

Gender Equity: Over Half of Professional Women Globally Feel Gender Gap is Closing, Yet Work-Life Balance Remains a Major Concern

4/1/2015

Technology PR Standoff: Research Finds Consumers and Retailers Diverge on Tech—Buyers Want More, Retailers Don’t

3/31/2015

New Research Examines How World’s Leading Media Report on the World of Mobile—and the Impact on Communicators

3/31/2015

Only Six Percent of Marketers Have a Single View of the Customer, Despite 90 Percent Reporting It's a Top Priority

3/31/2015

Despite Demands of Ongoing Transformation, CIOs and IT Professionals Remain Focused on Security and Privacy in 2015

3/31/2015

We Are Speechless: Germanwings’ Handling of Media Inquiries Raises Concerns about When It’s Appropriate to “Wing It”

3/30/2015

Innovation Is More than a Buzzword—Consumers Are Willing to Pay 21% More for Innovative Brands, New Ketchum Study Finds

3/30/2015

Retail Marketing: New Oracle Consumer Study Challenges Retailers to Adapt to Modern Retail Marketplace

3/30/2015

Industry Spotlight: Limited Marketing Budgets, Tracking ROI and Loyalty are Top Marketing Concerns for Restaurants

3/30/2015

Big Data Spending Is On the Rise—But Corporate Leaders Are Adopting External Approaches to Address Skills Shortage

3/27/2015

Media Consumption: Many Hispanics Turn to Internet for Political News, but Use is Determined by Age, Sex, Education and Income

3/27/2015

Industry Spotlight: Growing Influence of Consumers has Pharmaceutical Industry Shifting Marketing Focus from Products to Patients

3/27/2015

Self-Service Isn't Enough for Demanding Shoppers: Contact Center Agents Are Critical Lynchpins in the Customer Journey

3/27/2015

Apple Reclaims Best Brand Status among Small to Mid-Sized Businesses by Besting Amazon in New Business Journals Study

3/26/2015

Local TV News Dominates U.S. Media Landscape: New Pew Report Shows Regional Coverage Rules in Surveyed Cities

3/26/2015

Small Businesses Struggle to Keep Pace with Digital Marketing—77% Feel They Lack the Time or Knowledge to Manage Digital Media Effectively

3/26/2015

Cracking the Code Behind the World's Strongest Companies: New Report Examines the DNA of High-Performing Organizations

3/26/2015

TV and Internet Service Providers Deliver the Worst Customer Experience, According to Temkin’s Experience Ratings

3/25/2015

Big Data’s Mighty Power: Research Finds Big Data Is Driving Market Disruption—with Many Organizations Fearing Irrelevance

3/25/2015

New Content Marketing Review Reveals Most Influential Digital Content During Federal Procurement Process

3/25/2015

Marketing Tools: Beckon Marketing Scorecards Use Data to Tell Clear Stories of Omnichannel Marketing Performance

3/25/2015

PR Growth: PRSA-LA Study Shows the PR Industry Contributes More Than $1.4 Billion to Los Angeles County Economy

3/24/2015

PR Agency Innovation at Work: Golin Selects First-Ever “Untern” to Gain Experience Beyond the Cubicle

3/24/2015

Progressive Marketing: Infonetics Study Unveils Businesses' Plans for Mobile Security, Internet of Things, Wearables

3/24/2015

Business Confidence Growing in U.S. as Companies Focus on Innovation in Pursuit of Customer Experience Excellence

3/24/2015

Cost of Failed Trust: New Report Reveals Online Trust is at the Breaking Point—and a Solution Requires New Ways of Thinking

3/23/2015

PR, CSR and Branding: Human Rights a Topic of High Importance for Businesses, Communities and Brand Reputation

3/23/2015

Cross-Marketing Effectiveness Research Reveals Optimized Mobile Spend to be in the Double Digits of Total Marketing Mix

3/23/2015

New Korn Ferry Succession Study Points to Reasons Why Promotions Fail, Offers Ways to Identify Leadership Potential

3/23/2015

Is Your Corporate Network Ready for the Madness? Employees Watching NCAA Tournaments Threaten to Overwhelm Bandwidth

3/20/2015

The Secret Lives of CEOs and Senior Leaders: New Study Reveals Common Characteristics and Habits of Top Management

3/20/2015

Global Marketers Agree that Customer Experience Optimization Is Key—But Most Struggle with Data-Driven Insights

3/20/2015

50 Shades of Sensual: New Zenzi Communications Research Uncovers Branding Insights from the Motivations of Hedonists

3/20/2015

Amazon’s Brand Equity: Company Leads in Customer Experience for Computers/Tablets and Retail, Ahead of Apple and PetSmart

3/19/2015

Reputation and Trust in Focus: Richard Edelman Joins with Seattle Biz and Gov’t Leaders to Discuss the Role of Trust in Innovation

3/19/2015

Industry Spotlight: Better CMO/CIO Collaboration Will Advance the Digital Revolution, Accenture Pharma Study Finds

3/19/2015

Marketing Tools: Instant AppMachine, a New Mobile App Creator for Small Business, Launched by Endurance International Group

3/19/2015

Crisis Expectations Are Driving a New Breed of C-Suite Leaders: Americans Want Leader Accountability in a Crisis

3/18/2015

The Rise of Social Media Use for Business: 27% Use Medium for Business—Is 2015 Social Business’ Breakout Year?

3/18/2015

Franchisor Marketing in Focus: New Study Reveals Three Things Franchisor Marketing Leaders Want from Franchisees

3/18/2015

Gov’t Comms: Federal Gov’t Lagging on Millennial Recruitment, Leadership Development as Senior Leadership Retires

3/18/2015

Is PR Dropping the Ball? Majority of Reporters Say They Are Unhappy with Press Materials and Lack of Quality Content for Stories

3/17/2015

Mobile PR Challenge: Mobile Payments Not Resonating with Consumers—Two Thirds of Americans Remain Skeptical

3/17/2015

Marketing Tools: Accenture and Adobe Launch Pay-Per-Use Digital Marketing Service to Drive Greater Marketing ROI

3/17/2015

Business Outlook: Execs Lower Expectations on Profit, Sales and Expansion, While View on Hiring Remains Stable

3/17/2015
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