March 27, 2015
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PR Biz Update

Tools of the Trade: Networking Startup Shocase Launches the First Social Network for the PR and Marketing Sectors

2/3/2015

PR Call-to-Arms: Reputation Management Rules Are Changing—Shifting Influences Are Spearheading New Transparency Mandates

2/2/2015

Content Creation Crisis: Demand for Content-Marketing Expertise Outpaces Supply of Skilled Job Seekers, SkilledUp Study Finds

2/2/2015

Today’s Marketers Believe Marketing Needs to Undergo Dramatic Change to Keep Pace with Tech, Consumer Evolution

2/2/2015

Digital Boom: 80% of Companies Will Increase Their Digital Marketing Budgets in 2015, New Mondo Report Finds

2/2/2015

NFL Takes Action to Counter Its Mishandling of Ray Rice Episode by Funding Anti-Domestic Violence Ad to Air Sunday

1/30/2015

Really? When Asked If He’d Cheat Again, Lance Armstrong Basically Says He Would—If He Could Get Away With It

1/30/2015

Retail PR: Price is the Number One Reason Why Shoppers Don’t Buy in the Store, New Displaydata Research Shows

1/30/2015

Ad-Agency Trends: Anticipated New Business Activity Is The Key For Agency Growth Globally in 2015

1/30/2015

Apple’s Brand Surges Again: Iconic Gadget Giant’s Titanic Q4 Confirms Its Global Dominance—and Marketing Mastery

1/29/2015

Super Bowl Ads: Brands’ Commercials Can Engage and Entertain, But No Longer Boost Company Stock Prices, Strategist Says

1/29/2015

Industry Spotlight: Travel Companies Are Yet to Fully Capitalize on the Potential of Social Media, New Report Finds

1/29/2015

Marketing Trends: Global Differences in Email Marketing Habits of Top Brands Revealed in New Mailjet Study

1/29/2015

Is McDonald’s Fighting a Losing Battle for Brand Equity? Fast-Food King’s New Marketing Initiative Faces Herculean Obstacles

1/28/2015

Public Sounds Off on Deflate-Gate: 47% Say the Patriots are Cheaters, but Most Think Belichick and Brady Should Not Be Suspended

1/28/2015

Data-Driven Disconnect: Cultural Gaps Impede Companies' Efforts to Harness Benefits of Data, New Global Study Reveals

1/28/2015

Internal Comms in Focus: Effective Enterprise Content Management Hinges on Anticipating Employees’ Needs

1/28/2015

Web Trends: Industrial Internet of Things Will Boost Economic Growth, but Greater Gov’t and Business Action Needed

1/27/2015

2015 Trends: Shift to Mobile Advertising, Cross Device Strategies and Native Formats Will Boost Return on Ad Spend for Marketers

1/27/2015

Boy Scouts Faces PR Disaster as Org’s Secret “Perversion Files” Are Made Public for First Time in New Sex-Abuse Trial

1/27/2015

Good PR in Focus: Nationwide Launches New “Make Safe Happen” Campaign to Bring Awareness to Home Safety Practices

1/27/2015

More DeflateGate Hot Air: Scandal Continues to Unfold as NFL Icons Feed Suspicions—While League Seems to Stall for Time

1/26/2015

Super Bowl Marketing: Fewer than Half of Advertiser Brands Predicted to Score Big—Pepsi, Doritos and GoDaddy are Champs

1/26/2015

Marketing Strategy: 70% of Companies Lack a Formalized Marketing Messaging Process for All Employees to Follow

1/26/2015

Interactive Media & Ad Execs Do Not Believe High Viewability Levels Will Be Reached By Most Digital Publishers By End Of 2015

1/26/2015

New Lawsuit Accuses McDonald's of Ignoring Racism: Should the Company Be Responsible for Actions of a Franchisee?

1/23/2015

Climate-Change PR in Focus: Pres. Obama Says There is “No Greater Threat” in SOTU—How Do Americans Really Feel?

1/23/2015

Digital Marketing, Customer Journeys Among Top Priorities for Marketers in Salesforce’s New 2015 State of Marketing Report

1/23/2015

Industry Spotlight: New Study Shows How Automotive Suppliers Can Improve Social Media Engagement in 2015

1/23/2015

"Deflate-Gate" Becomes Latest PR Nightmare for the NFL: Controversy Adds to Laundry List of Headaches This Year

1/22/2015

Customer Care in Focus: Social Media Customer Service Doesn’t Hold up to Americans’ High Standards, New Research Finds

1/22/2015

PR, Retail and the Internet of Everything: Hyper-Relevance Is Key to Winning the Digital Consumer

1/22/2015

Digital Technology’s Impact on Family: New Prosumer Report From Havas Worldwide Reveals Shift In Perspectives

1/22/2015

Hollywood's PR Pickle: Lack of Diversity Among Oscar Nominees Generates Vocal Anger—And a Couple of Conspiracy Theories

1/21/2015

Edelman’s Latest Trust Barometer Shows that Trust in Institutions Has Dropped to Level of Great Recession

1/21/2015

Video Marketing: Use of Video Increases Average Order Value, Conversions and Revenue for E-Commerce Brands

1/21/2015

The Modern Workplace: Business Needs to Reset Its Purpose to Attract Millennials, and Address Leadership-Aspiration Gender Gap

1/21/2015

Penn State Coach Joe Paterno’s Reinstatement as College Football’s Winningest Coach Carries Heavy PR Price Tag

1/20/2015

Most Memorable Product Launches of 2014: iPhone 6 Plus, Xbox One and PlayStation 4 Named Top Products in a Digital Generation

1/20/2015

Retail PR Insights: New IBM Consumer Study Reveals Widening Gap Between Consumer Expectations and Behavior

1/20/2015

Marketing and Media M&A Expected to Increase in 2015, Fueled by Interest in Analytics, Digital, Mobile and Data/CRM

1/20/2015

Chipotle’s PR Quandary: Burrito Chain Pulled Pork Items in Some States Over Ethical Concerns—But Were Consumers Cheated In the Process?

1/16/2015

Inside the Charlie Hebdo Tragedy: In New Editorial Piece, Mag Founder Says He’s “Upset” with Slain Editor Charb, Who Pushed for Edgy Content

1/16/2015

Women Leaders in Focus: New Study Examines How Personality Traits Overcome Barrier and Stereotype Threats at Executive Level

1/16/2015

The Multiple Personalities of Customer Care: New Study Reveals Five Wide-Ranging Company Personas in Customer Service

1/16/2015

GM Poised to Change Consumer Perception of Electric Cars: Automaker's New Chevy Bolt Sets Up a Showdown with Tesla

1/15/2015

Super Bowl Marketing Insights: This Year’s Big Game Consumer-Viewing Habits Will Demand New Strategies for Brand Advertisers

1/15/2015

2014 Brands of the Year: Baskin-Robbins, Google and Netflix Among Top Brands that Maintained Year-over-Year Category Dominance

1/15/2015

Email Marketing Budgets Continue to Rise as Marketers Strive to Improve Automation, Relevancy and Data Access, New Study Finds

1/15/2015

Charlie Hebdo Keeps Pushing: Despite Growing Threats, French Publisher Releases New Issue with Muhammed On Cover

1/14/2015
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