April 27, 2015
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PR Biz Update

B2B Marketers Plan to Double Down on Analytics in 2015: 97% Say Analytics Use has Made Their Business More Successful

3/5/2015

Web Marketing Insights: Domain Name Association Study Reveals Strong Interest in New Domain-Name Extensions

3/5/2015

Reaching Millennials: Young Adults Want Brands to Support Their Causes and Care About the Social Issues that Matter to Them

3/4/2015

Comms Integration Impact: Digital Technologies Implemented Together Have Greater Potential to Transform Businesses

3/4/2015

Exploring the Internet of Things, and the Untapped Potential of IoT Data: Intersection of IoT and Big Data Offers Huge ROI Potential

3/4/2015

Internal Comms in Focus: New Study Finds a Lack of Focus on Diversity and Inclusion Key Factor in Employee Turnover

3/4/2015

The State of Content Marketing: New Research Finds Budgets Growing, Commitments to CM Strategy Strengthening

3/3/2015

Privacy: The Smartphone’s Achilles’ Heel— 68% of U.S. Users Concerned About Having Their Activity Tracked for Use in Targeted Ads

3/3/2015

How B2B Marketers Can Drive Innovation: New Study Reveals Innovation Must be Fostered in a Repeatable, Measurable Way

3/3/2015

Ad-Industry Trends: New Advertising Specialty Institute Report Shows Ad Specialty Sales Hit Record-Breaking $21.5 Billion in 2014

3/3/2015

Mobile-PR Integration Call-to-Arms: Siloed and Unstructured Mobile Messaging Initiatives Are Limiting Enterprise ROI

3/2/2015

Journalism Under Fire: Science Coverage Gets on Some Scientists’ Nerves—Fewer than Half Think Coverage has Value

3/2/2015

Travel PR in Focus: New Marketing Study Reveals Continued Positive Outlook for U.S. Leisure and Business Travel

3/2/2015

Retail Marketing: New Global Study Shows Shoppers Are Bringing Online Competition Inside Brick-and-Mortar Stores

3/2/2015

Retail-PR Mandate: Half of Consumers Admit They Spend More When Retailers Personalize the Shopping Experience

2/27/2015

Oscar Buzz from the Front Lines: MediaMiser Reports Results of Tweets Sent Directly from the Red Carpet

2/27/2015

What is Big Data and How Can It be Unlocked its Full Potential? New AAPOR Report Dives Deep Into Science of Data Analysis

2/27/2015

New Contact Center Benchmarking Report Reveals Industry Still Playing Catch-Up to Digital Demand—and Risk Losing Relevance

2/27/2015

When Will Online Retailers Learn? Having a Mobile and Website Performance Plan in Place Is Now Critical

2/26/2015

The Rise of Creative in a Programmatic World: New Ad Formats and Data-Informed Creative Are Boosting Display Brand Advertising

2/26/2015

Talent Shortage Is Hiring Managers' Biggest Challenge, New Study Reveals—Passive Recruiting Becoming Less Effective

2/26/2015

Media Consumption: Despite Popularity of Online-Only News Sites, Millennials Using Traditional Media Say They Feel Most Informed

2/26/2015

Retail-PR Paradigm Shift on the Horizon: Mobile Commerce Poised to Eclipse Traditional Online Spend on Global Level

2/25/2015

Millennial Myth-Busters: Research Refutes Perception that Gen Y Don’t Want to Own Cars—Tesla and VW Are Top Brands

2/25/2015

Over Half of CMOs Supplement TV Ads with Digital Video—But Only 31% Have Aligned Their Budgets Around the Two Media Types

2/25/2015

Seven Steps for Nonprofit Digital Strategy Success in 2015: New Report Identifies Emerging Landscape and Trends

2/25/2015

Sweet PR Move: Nestlé Commits to Removing Artificial Flavors and Colors from All Its Chocolate Candy Products

2/24/2015

Web-Regulation PR: Americans Are Skeptical that FCC Regulation of the Internet will be Helpful, and Favor More Disclosure

2/24/2015

Digital Marketers to Increase Search Marketing Budgets and Expand to Mobile—Yet Struggle with Measuring Performance

2/24/2015

Big Pharma’s Big Problem: Industry’s Reputation Is Among the Lowest in New Harris Poll—and Road to Recovery Looks Complicated

2/23/2015

Edelman Makes PR Proud: Firm Severs Relationship with Big Oil Lobby—Agency Foregoes Giant Profits to Make a Giant Statement

2/23/2015

Rethinking Marketing’s Role: Marketers Are in Ideal Position to Orchestrate the Customer Experience—But Don't

2/23/2015

Internal Comms in Focus: Successful Firms Have More Engaged Employees, New Temkin Group Research Shows

2/23/2015

Walmart Hits a PR Home Run: Retailer Steps Up In a Big Way with Wage Increases for 500,000 Workers, Plus New Career-Path Program

2/20/2015

Mobile Still Tops Retailers’ Priority Lists: Despite Conservative Investments, Retailers Are Reaping the Benefits of Mobile

2/20/2015

Marketers Are Guiding Their Organizations to Be More Consumer-Centric in 2015, Says Leapfrog Marketing Study

2/20/2015

Tools of the Trade: New Customer Engagement Technologies Advisory Service Launches for Enterprise Comms Pros

2/20/2015

Lance’s Reputation-Wrecking Campaign: Fallen Cyclist Earns Negative Press Again for Refusing to Repay Dubious Bonus Money

2/19/2015

Millennial Messaging: Study Finds 62% of Millennials Feel Useful, Personalized Content Drives Brand Loyalty

2/19/2015

84 Percent of Sales and Marketing Teams Are Misaligned: Study Finds Data Silos between Teams, Poor Adoption as Primary Causes

2/19/2015

Retail PR in 2015: New Consumer Survey Reveals Shoppers Want Mobile & Personalized Digital Interactions While Shopping

2/19/2015

Brand Loyalty Crisis: New Customer Loyalty Index Finds Gap Between What Customers Want and What Brands Deliver

2/18/2015

Cultural PR: Coyne’s New "State of the Selfie" Report Explores How Communicators Can Corral Branding Power

2/18/2015

Seven Consumer Types for Successful Targeted Marketing: New Report Outlines Marketing Strategies for Each

2/18/2015

Analytics in Talent Acquisition: Data Driven Recruiter Launches as Recruiting Analytics Knowledge and Resource Hub

2/18/2015

Juicy Generational Trends for Food Marketers Revealed in New Study: Millennials Driven by Story, Boomers by Fountain of Youth

2/17/2015

Ad Agency Trends: Firms Project Growth In 2015—Digital Ad Spend Will Be Biggest Budget Shift This Year

2/17/2015

POTUS PR Mastery: Selfie Stick in Hand, President Obama Reaches Millennials with a Fresh Content-Marketing Approach

2/17/2015

Branding Battle: Do Americans Prefer Name Brands or Store Brands? It Depends on the Product, Harris Poll Finds

2/17/2015

New Study Examines Product Management and Marketing Salaries: Leading Indicators Include Location, Gender and Area of Focus

2/13/2015
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