October 22, 2014
Subscribe to the Daily 'Dog
PR Biz Update

Consumer Trust in Content Marketing is High, But Fragile—Three Fourths of Consumers Trust Informational Content, But Built-In Product Pitches Bring Credibility Way Down, New Kentico Study Finds

5/28/2014

Are Small Businesses Only Focusing on Half the Digital Equation? New Study Highlights Need for SMBs to Be Better Prepared to Capture Online and Social Media Excitement

5/28/2014

Retail Marketers Are Shifting Their Focus to Personalized Digital Campaigns, New Study Reveals: 9 Out of 10 Senior Marketers Say Personalized Messages Work Better than Mass Communications

5/27/2014

Sustainability PR: New Research From Havas Worldwide Reveals Shift In Consumption Patterns—Consumers Seeking Purposeful Alternatives Turn to Sharing and Collaborative Models

5/27/2014

USAA and Amazon.com Top Annual Customer Service Ratings by Temkin Group: Comcast Leads Internet Companies and TV Service Providers as Worst Overall

5/23/2014

Global Leadership Crisis Continues to Damage the Bottom Line, But the Future of Leadership Communication Is More “Feminine,” New Ketchum Report Finds

5/23/2014

Strength of Ad Economy Reaches 5-Year High, But Lack of Confidence in Web Traffic Numbers, Programmatic Buying and Social ROI Trouble Agencies, New STRATA Study Finds

5/22/2014

Google Overtakes Apple to Become the 2014 BrandZ Most Valuable Brand: Search Giant’s Value Now at $159 Billion, While Apple's Innovation Struggles Continue

5/22/2014

Behavioral Targeting and Marketing Budgets: A Majority of Marketers Will Spend At Least 40 Percent of Digital Media Budgets Programmatically by 2015, New Study Predicts

5/21/2014

Tweets Gone Bad: Consumers Recognize Risks of Employees’ Social Behavior, YouGov Finds—And Think Companies Should Be Able to Punish Them for Bad Tweets

5/21/2014

Hands-On Social Media Marketing: Small Businesses Are Increasingly Adopting DIY Websites and Facebook for Marketing, New Webs Study Shows

5/20/2014

Internal Comms: Are Your Employees Even Listening? New Survey Results Show Neglected Internal Employee Communications Measurement and Metrics

5/20/2014

Mobile Marketers Have the Highest “Marketing IQ,” New Ifbyphone Report Finds: As C-Suite Demands More Cross-Channel Metrics, Mobile Pros Are Integrating On- and Offline Measurement Tools Best

5/19/2014

Latest Edelman Trust Barometer Reveals Importance of Industry Engagement as North American Energy Renaissance Continues: Issue Exacerbated By Low Trust in Gov’t

5/19/2014

Brand Content Mandate: Majority of Americans Want Original Content Directly from Brands—Not Stories About How Celebrities Use Products, New WP Engine Study Finds

5/16/2014

Luxury Marketing Insights: High-Income Shoppers Reveal How, Where and Why They Like to Buy Luxury Goods in New Luxury Institute Study

5/16/2014

Apple Continues to Lead in Customer Loyalty for Third Consecutive Year: Food & Bev, Retail, PC/Device Makers and Banks Among Top Industries Fostering Loyalty in 2014

5/15/2014

Leadership Trends: Busy CEOs Spend Most of the Week Managing Communications and In Meetings—New Bain Study Examines Time Management’s “8 Deadly Sins”

5/15/2014

Millennials Have No Fear of Big Data—In Fact, New SDL Global Study Finds Gen Yers Expect Brands to Use Their Unique Data for Hyper-Targeted Experiences

5/14/2014

Brand Crisis: America's Household Brands Are Rapidly Losing Ground to Store Brands—And Consumers Have “No Regrets” Dropping Them as 9 in 10 Stick to Store Brands, Deloitte Study Finds

5/13/2014

Importance of IT and Marketing Alignment on Customer Experience Detailed in New Neustar Research: Study Shows Alignment can Improve Digital Customer Experience—And Positively Impact Business

5/13/2014

CMOs and CFOs Want to Get Along—They Just Don’t Know How: New Research Shows that Both Report a Need for Alignment, But Are Unsure of Financial Impact

5/12/2014

Consumers Trust Social Media Over Ads, New Study Finds: 4 out of 5 Find Site Ads Annoying, While 82% Are More Likely to Buy Products Based on Social Recommendations

5/12/2014

CSR’s Best of the Best: Corporate Responsibility Magazine Reveals 2014’s 100 Best Corporate Citizens List—Bristol-Myers, Johnson & Johnson, Gap, Microsoft and Mattel Take Top Honors

5/9/2014

Social-Spending Marketing Insights: People Are More Likely to Involve Others in Purchases That Reflect Their Core Values, Zenzi Communications Study Finds

5/9/2014

New Report Reveals the Changing Face of Marketer/Agency Relationships: Marketers Demand Creativity, Innovation and Emerging Trend Insights, While Agencies Say Clients Still Lack Digital Talent

5/8/2014

Shoppers Want to Share Private Information—For a Price, According to Snapette Survey: One Out of Two Shoppers Happy to Share Personal Information with Retailers For a Reward

5/8/2014

Comms Complications: New Study Finds Marketers Are Drowning in a Sea of Vendors, Technologies and Complexity—With an Urgent Need for More Effective, Integrated Content Marketing Strategies

5/7/2014

Celebrity Power and Its Influence on Global Consumer Behavior: New Euromonitor Study Examines How Brands Tap “Star Power” to Market Their Products

5/7/2014

The New Digital Divide: Digital Interactions Influence More than $1 Trillion in Retail Store Sales, New Deloitte Study Finds—84% of Digital Shoppers Reach for Devices Before or During Store Visits

5/6/2014

Recall PR: Majority Of New-Car Shoppers Unaffected By GM Recall, Reports Kelley Blue Book—Toyota Recall More Memorable Than General Motors Recall, According to Consumers

5/6/2014

The Monetary Value of an Online Share: New Study Finds Content Shared Online Can Influence Consumers More than Price and Brand—and Motivate People to Spend 9.5 Percent More

5/5/2014

Shades of “Otherhood”: New DeVries Global Study Shares Insights on a Powerful and Influential Demographic—Women Without Kids

5/5/2014

PR Services: 2013 Media Intelligence and Public Relations Information & Software Spend Topped $2.2 Billion for the First Time, New Report Shows

5/2/2014

Mobile Marketing Insights: New Mobile Shopper Study Reveals 27 Percent of Consumers have Used Smartphones to Pay for an In-Store Purchase

5/2/2014

Amazon Retains Highest Reputation Ranking in New Harris Poll Reputation Quotient Study: Coca-Cola and Honda Break Into Top Five, While Bank of America Gets Worst Score

5/1/2014

Web Video’s Budget Boost: Digital Video on Track to Be as Important as TV, Say Brand Marketers and Ad Agencies in New Study From IAB

4/30/2014

Market Research in Focus: Brands' Blog Strategies Should Be Informed By Their Consumers' Opinions, New Cint Research Finds

4/30/2014

PR’s Web-Privacy Crisis Escalates: New Nonprofit Study Finds Nearly Two Thirds of Americans Do Not Trust Retailers with Credit Card Information

4/29/2014

7 Myths of CEO Succession: Are Boards Taking the Right Steps to Find the Next CEO? New Stanford/Miles Group Research Uncovers Broad Misunderstandings About Process

4/29/2014

New Marketing Barometer Study Finds Tech Marketers Are Optimistic About Budget Growth—Led by “Third Platform” Companies In Social/Mobile/Data Space

4/28/2014

PR Video: Lifestyle Video and Brand Partnerships Are Effective In Building Meaningful Connections With Women Consumers, New Report Finds

4/28/2014

More Than Half of Executives Say Their Companies Aren't Focused on Executing Their Strategies, New Study Finds—And That the Strategies Themselves Aren't Bold Enough

4/25/2014

The Science of Social Media: New Academic Study Examines the Effects of Online Behavior on Decision-Making Skills

4/25/2014

Digital Media Spend Will Overtake Traditional by 2016: New Study Finds More than Half of Senior-Level Marketers Expect Big Budget Shift Within the Next Two Years

4/24/2014

Top Retailers’ Mobile-Messaging Strategies Revealed in New Study from OtherLevels: Report Highlights Which Mobile-Messaging Campaigns Work Best—And the Opportunities Being Missed

4/24/2014

Branding and Big Data: New Social Intelligence Study from Loyalty360 and Maritz Connects Emotion and Sentiment to Brand Loyalty Analysis

4/23/2014

Mobile Marketing’s Domination: Half of All Mobile Users Rely on Devices Before, During and After a Shopping Experience, New RadiumOne Study Reveals

4/23/2014

American Corporate Leadership at a Crossroads: New Gibbs & Soell Study Shows Preference for Steady, Consistent Leadership in Wake of Turbulent Economy

4/22/2014

Luxury Marketing Insights: Experiential Marketing Is Crucial For Luxury Brands to Connect with High-Net-Worth Clients, New Wealth-X Report Shows

4/22/2014
Sign Up for the Daily Dog
Syndicate content