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August 30, 2014
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PR Biz Update

Social Investment: Nearly 75 Percent of Businesses Report Increased Investment in Social Media Over the Last Year, New Social Media Marketing University Study Reports

5/14/2014

Millennials Have No Fear of Big Data—In Fact, New SDL Global Study Finds Gen Yers Expect Brands to Use Their Unique Data for Hyper-Targeted Experiences

5/14/2014

Brand Crisis: America's Household Brands Are Rapidly Losing Ground to Store Brands—And Consumers Have “No Regrets” Dropping Them as 9 in 10 Stick to Store Brands, Deloitte Study Finds

5/13/2014

Importance of IT and Marketing Alignment on Customer Experience Detailed in New Neustar Research: Study Shows Alignment can Improve Digital Customer Experience—And Positively Impact Business

5/13/2014

CMOs and CFOs Want to Get Along—They Just Don’t Know How: New Research Shows that Both Report a Need for Alignment, But Are Unsure of Financial Impact

5/12/2014

Consumers Trust Social Media Over Ads, New Study Finds: 4 out of 5 Find Site Ads Annoying, While 82% Are More Likely to Buy Products Based on Social Recommendations

5/12/2014

CSR’s Best of the Best: Corporate Responsibility Magazine Reveals 2014’s 100 Best Corporate Citizens List—Bristol-Myers, Johnson & Johnson, Gap, Microsoft and Mattel Take Top Honors

5/9/2014

Social-Spending Marketing Insights: People Are More Likely to Involve Others in Purchases That Reflect Their Core Values, Zenzi Communications Study Finds

5/9/2014

New Report Reveals the Changing Face of Marketer/Agency Relationships: Marketers Demand Creativity, Innovation and Emerging Trend Insights, While Agencies Say Clients Still Lack Digital Talent

5/8/2014

Shoppers Want to Share Private Information—For a Price, According to Snapette Survey: One Out of Two Shoppers Happy to Share Personal Information with Retailers For a Reward

5/8/2014

Comms Complications: New Study Finds Marketers Are Drowning in a Sea of Vendors, Technologies and Complexity—With an Urgent Need for More Effective, Integrated Content Marketing Strategies

5/7/2014

Celebrity Power and Its Influence on Global Consumer Behavior: New Euromonitor Study Examines How Brands Tap “Star Power” to Market Their Products

5/7/2014

The New Digital Divide: Digital Interactions Influence More than $1 Trillion in Retail Store Sales, New Deloitte Study Finds—84% of Digital Shoppers Reach for Devices Before or During Store Visits

5/6/2014

Recall PR: Majority Of New-Car Shoppers Unaffected By GM Recall, Reports Kelley Blue Book—Toyota Recall More Memorable Than General Motors Recall, According to Consumers

5/6/2014

The Monetary Value of an Online Share: New Study Finds Content Shared Online Can Influence Consumers More than Price and Brand—and Motivate People to Spend 9.5 Percent More

5/5/2014

Shades of “Otherhood”: New DeVries Global Study Shares Insights on a Powerful and Influential Demographic—Women Without Kids

5/5/2014

PR Services: 2013 Media Intelligence and Public Relations Information & Software Spend Topped $2.2 Billion for the First Time, New Report Shows

5/2/2014

Mobile Marketing Insights: New Mobile Shopper Study Reveals 27 Percent of Consumers have Used Smartphones to Pay for an In-Store Purchase

5/2/2014

LA Clippers' Brand Loyalty Plummets on Racial Comments: Brand Keys 2014 Sports Fan Loyalty Index Names Spurs, Thunder and Heat Fan Favorites

5/1/2014

Amazon Retains Highest Reputation Ranking in New Harris Poll Reputation Quotient Study: Coca-Cola and Honda Break Into Top Five, While Bank of America Gets Worst Score

5/1/2014

Web Video’s Budget Boost: Digital Video on Track to Be as Important as TV, Say Brand Marketers and Ad Agencies in New Study From IAB

4/30/2014

Market Research in Focus: Brands' Blog Strategies Should Be Informed By Their Consumers' Opinions, New Cint Research Finds

4/30/2014

PR’s Web-Privacy Crisis Escalates: New Nonprofit Study Finds Nearly Two Thirds of Americans Do Not Trust Retailers with Credit Card Information

4/29/2014

7 Myths of CEO Succession: Are Boards Taking the Right Steps to Find the Next CEO? New Stanford/Miles Group Research Uncovers Broad Misunderstandings About Process

4/29/2014

New Marketing Barometer Study Finds Tech Marketers Are Optimistic About Budget Growth—Led by “Third Platform” Companies In Social/Mobile/Data Space

4/28/2014

PR Video: Lifestyle Video and Brand Partnerships Are Effective In Building Meaningful Connections With Women Consumers, New Report Finds

4/28/2014

More Than Half of Executives Say Their Companies Aren't Focused on Executing Their Strategies, New Study Finds—And That the Strategies Themselves Aren't Bold Enough

4/25/2014

The Science of Social Media: New Academic Study Examines the Effects of Online Behavior on Decision-Making Skills

4/25/2014

Digital Media Spend Will Overtake Traditional by 2016: New Study Finds More than Half of Senior-Level Marketers Expect Big Budget Shift Within the Next Two Years

4/24/2014

Top Retailers’ Mobile-Messaging Strategies Revealed in New Study from OtherLevels: Report Highlights Which Mobile-Messaging Campaigns Work Best—And the Opportunities Being Missed

4/24/2014

Branding and Big Data: New Social Intelligence Study from Loyalty360 and Maritz Connects Emotion and Sentiment to Brand Loyalty Analysis

4/23/2014

Mobile Marketing’s Domination: Half of All Mobile Users Rely on Devices Before, During and After a Shopping Experience, New RadiumOne Study Reveals

4/23/2014

American Corporate Leadership at a Crossroads: New Gibbs & Soell Study Shows Preference for Steady, Consistent Leadership in Wake of Turbulent Economy

4/22/2014

Luxury Marketing Insights: Experiential Marketing Is Crucial For Luxury Brands to Connect with High-Net-Worth Clients, New Wealth-X Report Shows

4/22/2014

The Social Leader: CEO Social Media Engagement Leads to Brand Trust and Better Leadership, New BRANDfog 2014 Global/Social CEO Study Finds

4/21/2014

Mobile Marketing Crosses Senior Threshold: New Survey Shows Older Generations Embrace Mobile as Local Shopping Companion

4/21/2014

Local Businesses and Consumers Are Out of Sync on Mobile Search Expectations, New Study Reveals: Report Highlights Need for Mobile-Optimized Search Content

4/18/2014

Earth Day PR: New Cone Communications Recycling Study Shows Lack of Bins Is Chief Barrier to Home-Recycling Shortfalls—Despite Roadblocks, Hispanics and Kids Emerge as Strongest Recycling Champions

4/18/2014

Mobile-PR Mandate: Connected Consumers Create Pressures For Retailers To Embrace Mobile Technologies, New Omnico Group Study Reveals

4/16/2014

Leadership Challenges in Focus: CEOs Overestimate Their Company’s Ability to Execute Strategy, New Research Reveals—BTS Study Exposes Top Strategy Execution Drivers

4/16/2014

Nearly 90 Percent of Consumers Say Personalized Interactions with Brands Drive Their Purchase Decisions, New Marketing Survey Finds: Interaction Beyond the Point of Purchase Is Key to Building Brand Advocates

4/16/2014

The Power of Partnerships: How Social Media and CSR Are Changing the Customer Experience—Marketing Leaders Stress Social’s CSR Impact at Conference Board Event

4/16/2014

Online Security Has Evolved From a Tech Problem Into a Full-Blown Marketing Crisis for U.S. Companies as Customers Throw Down the Gauntlet, New Research Reveals

4/15/2014

Is PR Doing It Wrong? PR’s Excessive Focus on Global Digital Media Adversely Affects Brand Storytelling, Warns UK-Based Berkeley 360

4/15/2014

Modern Shopping: M-Commerce, Social Media, ROPO (Research Online, Purchase Offline) Lead Retail Trends, According to DigitasLBi Global Survey

4/14/2014

New Era of “Mega Breaches” Signals Bigger Payouts and Shifting Behavior for Cybercriminals—Public Relations Called Out in New Study as One Of the Most Targeted Professions

4/14/2014

#PRredefined Launches as a New Global Initiative to Inspire a Revolution in Public Relations Thinking and Doing

4/11/2014

Breaking News: Vocus Acquired by GTCR Valor In Deal That Will Take PR Services Giant Private—Transaction Will Close This Quarter: Vocus Chief Rick Rudman and Other Execs Will Tender Their Shares

4/11/2014

Strategy in Focus: A Documented Content Marketing Strategy Increases Effectiveness for Technology Marketers—But Only 46% Have One, New CMI Study Finds

4/10/2014

Online Listings Could Be Costing Brands Their Customers, New Placeable Study Finds: 73 Percent of Consumers Are Losing Trust in Brands Over Inaccurate Location Search Data

4/10/2014
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