April 20, 2014
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PR Biz Update

The Social Leader: CEO Social Media Engagement Leads to Brand Trust and Better Leadership, New BRANDfog 2014 Global/Social CEO Study Finds

4/21/2014

Mobile Marketing Crosses Senior Threshold: New Survey Shows Older Generations Embrace Mobile as Local Shopping Companion

4/21/2014

Local Businesses and Consumers Are Out of Sync on Mobile Search Expectations, New Study Reveals: Report Highlights Need for Mobile-Optimized Search Content

4/18/2014

Earth Day PR: New Cone Communications Recycling Study Shows Lack of Bins Is Chief Barrier to Home-Recycling Shortfalls—Despite Roadblocks, Hispanics and Kids Emerge as Strongest Recycling Champions

4/18/2014

Mobile-PR Mandate: Connected Consumers Create Pressures For Retailers To Embrace Mobile Technologies, New Omnico Group Study Reveals

4/16/2014

Leadership Challenges in Focus: CEOs Overestimate Their Company’s Ability to Execute Strategy, New Research Reveals—BTS Study Exposes Top Strategy Execution Drivers

4/16/2014

Nearly 90 Percent of Consumers Say Personalized Interactions with Brands Drive Their Purchase Decisions, New Marketing Survey Finds: Interaction Beyond the Point of Purchase Is Key to Building Brand Advocates

4/16/2014

The Power of Partnerships: How Social Media and CSR Are Changing the Customer Experience—Marketing Leaders Stress Social’s CSR Impact at Conference Board Event

4/16/2014

Online Security Has Evolved From a Tech Problem Into a Full-Blown Marketing Crisis for U.S. Companies as Customers Throw Down the Gauntlet, New Research Reveals

4/15/2014

Is PR Doing It Wrong? PR’s Excessive Focus on Global Digital Media Adversely Affects Brand Storytelling, Warns UK-Based Berkeley 360

4/15/2014

Modern Shopping: M-Commerce, Social Media, ROPO (Research Online, Purchase Offline) Lead Retail Trends, According to DigitasLBi Global Survey

4/14/2014

New Era of “Mega Breaches” Signals Bigger Payouts and Shifting Behavior for Cybercriminals—Public Relations Called Out in New Study as One Of the Most Targeted Professions

4/14/2014

#PRredefined Launches as a New Global Initiative to Inspire a Revolution in Public Relations Thinking and Doing

4/11/2014

Breaking News: Vocus Acquired by GTCR Valor In Deal That Will Take PR Services Giant Private—Transaction Will Close This Quarter: Vocus Chief Rick Rudman and Other Execs Will Tender Their Shares

4/11/2014

Strategy in Focus: A Documented Content Marketing Strategy Increases Effectiveness for Technology Marketers—But Only 46% Have One, New CMI Study Finds

4/10/2014

Online Listings Could Be Costing Brands Their Customers, New Placeable Study Finds: 73 Percent of Consumers Are Losing Trust in Brands Over Inaccurate Location Search Data

4/10/2014

Digital-PR Disconnect: Though 4 in 5 Global CEOs Rank Technology a Top Priority, Only 1 in 5 Companies Claim an Excellent Digital IQ, According to New PwC Study

4/9/2014

Big Business’ Bad Rap: 40% of Employed Americans Want to Get Out of Corporate America, According to Inaugural Creative Jobs Report

4/9/2014

New Study Refutes Myths About Millennials and Reveals the Motivations Behind Their Brand Loyalty and Buying Power—Pride and Product Loyalty Resonate

4/8/2014

In TV We (Still) Trust: 73 Percent of Americans Cite Television as Their Preferred and Most Trusted News Source—Topping Online, Print and Social Media

4/8/2014

The Top Five Expectations For the New CMO: New Research Shows Marketing Leaders Are Increasingly Taking On Topline Growth, Customer Experience, Real-Time Marketing, Metrics and Data Expertise

4/7/2014

Employee Activists Sparking a New Social Movement in the Digital Age, According to New Weber Shandwick Study: 56% of Employees Actively Defend Their Companies and Serve as “First Responders”

4/7/2014

Seeing Social Through the Millennial Mindset: Teen Vogue Unveils Research Identifying the Role Social Media Plays in the Retail Shopping Experience

4/4/2014

Breaking News: Meltwater Announces a Bid to Buy Cision—Meltwater Bests Proposal from Blue Canyon Holdings As Acquisition Battle Escalates

4/4/2014

Marketers Struggling to Reinvent Themselves in Digital Age, Adobe Study Reveals: 64% of Marketers Expect Their Role to Change In the Next Year

4/3/2014

Are Corporate Boards Taking the Right Steps to Find the Next CEO? New Stanford/Miles Group Report Reveals 7 Myths of CEO Succession

4/3/2014

New Study Shows Brand Marketers How to Earn the Trust of Small Businesses: More Global Brands Pursue Small Business Customers as Optimism Grows

4/2/2014

Omnichannel Marketing Challenges: Digital Omnivores Are Craving More Content Across Devices, According to Deloitte's New Digital Democracy Survey

4/2/2014

U.S. Corporate Brands Are On the Road to Reputation Recovery: New CoreBrand Study Shows the Most Powerful Brands Have Rebounded To the Highest Levels Since 2009

4/1/2014

Gorkana Group Releases 2014 Survey of Financial Journalists: WSJ Retains Position As the Most Influential Financial Media Outlet—Online Sources, Yahoo! Finance and Business Insider Break Into Top 10

4/1/2014

Reaching Millennials: Gen Yers Are 56 Percent More Likely to Discover Marketing Content on Social Networks than Via Search Engines or Email, New SDL Study Shows

3/31/2014

Comcast and Time Warner Cable Score Low on Latest Consumer Reports Customer Satisfaction Survey—Low Scores Could Impact Whether Companies Are Allowed To Merge

3/31/2014

Cision and Vocus For Sale? PR Services Giants Lead Slew of Reported Industry Pending Transactions, with Two Major Media Monitoring Firms Also Mulling a Sale, According to Media Reports

3/31/2014

Internal Comms in Focus: New Temkin Group Research Shows Slight Drop in Employee Engagement in the U.S.

3/28/2014

Tapping the Latest Social Marketing Trends: Mintel Reveals Top Five Social Media Trends Shaping the Marketplace This Quarter, In New Report

3/28/2014

New Content Marketing Insights: Content Agency Offers Marketers an Innovative Take on the Trends That Deliver and Have Staying Power

3/27/2014

Weekend Warriors: For a Majority of Creative Execs, the Workweek Doesn't End on Friday, New Creative Group Study Says—62% of Comms Execs Put In Weekend Hours At Least Once a Month

3/27/2014

“Crisis of Complexity” Ignites Consumer Backlash: New Study Reveals Over 40% of Consumers Are Dissatisfied with How Business and Government Communicate

3/26/2014

Conference Panels Under Fire: New Study Reports 63% of Panel Discussions Are Mediocre—Or Much Worse: Report Examines the 10 Most Common Mistakes Moderators and Panelists Make

3/26/2014

On the 8th Anniversary of Twitter, Brands Say They Still Struggle to Measure ROI on the Social Giant: Most Agree that It Is an Effective Marketing Tool, But Paradoxically Cite ROI Challenges

3/25/2014

Online Streaming Entertainment Providers Are Rapidly Building Brand Equity, New Harris Study Finds: Netflix and Pandora See Big Increases, with Android and iPad Showing Strong Brand Momentum

3/25/2014

Apple’s Innovation Dilemma: Gadget Giant Tumbles In New Brand Preference Survey—Samsung Remains Top Tech Brand Globally, with Chinese Brand Huawei Ranked as Best Performing

3/24/2014

Boards of Directors Are Too Passive in Developing CEO Successors, New Research Shows: Study Reveals a Critical Stumbling Block In the Succession Process

3/24/2014

Digital Marketing: Fifty Percent of Marketers Plan to Integrate Campaigns Across Four or More Marketing Channels in 2014, New Experian Report Finds

3/21/2014

Luxury Marketing: Where Are the Best Opportunities for Growth in 2014? New Unity Marketing Study Says Marketers Now Face “Tipping Point” Where Luxury Desire No Longer Exceeds Price

3/21/2014

Tech/PR Integration Issues: Retailers Face Big Hurdles in Bridging the “Omni-Channel Commerce Gap,” According to New Research from Accenture and hybris

3/20/2014

Women in Leadership: United States Ranks in Bottom 10 Performing Countries for Women in Senior Management Roles, New Grant Thornton Research Finds

3/20/2014

Consumer Trust in Corporate Data Protection Eroding: Three Quarters of Consumers Say Organizations Don’t Care About Protecting Their Data, New HyTrust Study Shows

3/19/2014

The Big Rethink: Influential Marketers Gather to Unlock The “Brave New World of Marketing”—Event, Sponsored By The Economist, Examined Impact of Large-Scale Trends on Industry’s Future

3/19/2014

Mobile Marketing Insights: Users of Mobile Payments Spend Nearly Twice as Much Through Digital Channels Overall Than Those Not Buying on Mobile Devices, New Consumer Survey Finds

3/18/2014
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