July 31, 2014
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PR Biz Update

Sweet PR Comeback: With Twinkies Returning to Store Shelves, Will Hostess Be Able To Generate Classic Coke-Style Buzz?

6/24/2013

As Privacy Controversy Rages, Obama Administration Fights to Win Public Trust By Releasing Key NSA Success Figures—But Arbitrary Numbers Are Vague and Confusing, Say Congressional Leaders

6/21/2013

CMO Disconnect: Chief Marketers Are Leading the Customer Experience Within Organizations—But Are Not Fully Equipped for Success, New CMO Club Survey Finds

6/21/2013

Millennial Women Are Charting Their Own Career Paths—But Question Their Own Professional Ambition, New Zeno Group Study Finds: Four in Ten Say Too Much Personal Sacrifice Is at Stake

6/21/2013

User-Unfriendly PR: Nearly 9 of 10 of Americans Have Negative Feelings About Brands with Poorly Performing Websites and Mobile Apps, New SOASTA Study Reveals

6/20/2013

Is It a Bird, Plane or Deific Metaphor? Warner Bros. Marketing Team Targets Christian Groups To Help Promote New “Superman” Film—Director Says Comic-Book Heroes are Today’s Mythological Figures

6/20/2013

Creative for Good: World Economic Forum Launches Online Resource for Best Practices in Social Issue Campaigns—Platform Explores Creativity and Communications As Drivers of Social Change

6/20/2013

Lack of Sophistication Among Mobile Marketers Limits Program Effectiveness, New StrongMail Survey Finds: Mobile Efforts are Largely Focused on Basic, Un-Integrated Programs

6/19/2013

In a Branding Twist, Men’s Wearhouse Ousts Founder George Zimmer Over Disagreements About Company’s Direction: In Additional to His Role as Chairman, Zimmer Was Also Company’s Public Face

6/19/2013

Big Data Challenges: More Than Half the Senior Executives of CPG Companies Believe They Have the Technology, But Lack the Talent to Convert Data Into a Business Asset, Accenture Survey Finds

6/19/2013

Thrifty Corrects a Comms Mistake, But Did Rental Car Company Take the Easy Way Out—And Commit a Huge PR Faux Pas In the Process?

6/18/2013

Digital Generation: Millennial Moms Spend 17 Hours Each Week on Social Networks—Four Hours More Than the Average Mom, New Weber Shandwick Study Finds

6/18/2013

PR Industry Business Update: PR Agencies’ Hourly Rates Are Flat, and Productivity Is Still Short Of the Goal, New StevensGouldPincus Study Finds

6/18/2013

Facebook Opens Up About Government-Surveillance Mandate: Company’s Attorney Reveals That Facebook Received Up to 10,000 Gov’t Requests For Data On More Than 18,000 Users During Last Half of 2012

6/16/2013

Web-Marketing Shortfall: Global Study Shows Marketers Are Missing Out On Digital Opportunities, New Adobe Study Finds—Respondents in Europe, Asia-Pacific and U.S. Say Online Ads Still Not Hitting Mark

6/16/2013

Digital Media Trends: Media Companies' Digital Revenues Will Overtake Traditional Revenues By 2015—Senior Execs See 57% of Their Revenue Coming from Digital by 2015, Up from 47% Today

6/16/2013

Leadership Landscape Marred By Succession Struggles: More Companies Are Looking Outside for their Next CEO, New Conference Board Study Finds

6/14/2013

Tools Of the Trade: Cision Launches Content Marketing Suite—New Tool Helps Marketers Acquire Traffic From Top Publishers

6/14/2013

Millennials Want Privacy Too: NSA Debate Debunks the Assumption That the “Social Generation” Doesn’t Care About Privacy—In Fact, Younger Crowd May Be Bigger Advocates Than Their Elders

6/14/2013

Tech Giants Scramble to Protect Their Privacy-Advocacy Reputations as PRISM News Ropes Them Into NSA Scandal: Public Wants Greater Transparency, Not Just Data-Access Limits

6/13/2013

Year Of the Dad: As Father’s Day Approaches, Cone Communications Releases New Research On the Influence of Dads—And How Brands Can Best Reach Him

6/13/2013

The App-Pricing Paradox: Too Much Value for Too Little Money—New Survey Uncovers Why Consumers Download Apps and How the Industry Can Make More Money

6/13/2013

More PR Pitfalls for Obama: As Anti-Privacy Debate Rages, FEMA’s Refusal to Assist with Rebuilding Texas Town After Fertilizer Plant Explosion Continues to Cast President as Cold and Insensitive

6/12/2013

"New Normal for News": Digital Media Has Hit the Mainstream in Newsrooms and Editorial Offices, Newly Released Global Study from Oriella PR Network Finds

6/12/2013

Marketing To the Modern-Day Dad: Many Fathers Lean in at Home to Share Roles as Caregiver and Shopper, New Gibbs & Soell Consumer Study Finds

6/12/2013

Political PR: With No Plans To End NSA Surveillance Programs, Obama Administration Faces Anti-Privacy Branding---Compounded By Plans to Prosecute NSA Whistleblower

6/11/2013

Retail-PR Challenge: The Largest Retailers Are Slow to Adopt Store Operations Strategies To an Omnichannel Shopping Environment, New Study by SD Retail Consulting Finds

6/11/2013

Mobile Marketing Trends: U.S. Consumers More Tolerant of Mobile Video Ads than U.K. or Canadian Counterparts, New QuickPlay Media Survey Finds

6/11/2013

Rough Waters Remain for Cruise Industry as Perceptions Continue to Sink: Key Metrics for Several Top Cruise Lines Continue the Downward Trend First Reported in Wake of Carnival Triumph Incident

6/10/2013

New IAB Report Examines Customer Engagement Strategies in Omnichannel Marketing: 9 in 10 Thought Leaders Are Interested in Omnichannel, 82% Intend to Invest in the Near Future

6/10/2013

Web Video-Marketing Boost: Global Marketers Believe Online Video More Efficient Than TV, New AOL Study Reveals---A Majority of Those Surveyed Cite Better Engagement and Scale

6/10/2013

An Inconvenient Political-PR Truth: Big Data Is Turning Government Into Big Brother---Each Person's "Digital Trail" of Activity Reveals Potentially Valuable Data for Gov't Officials

6/7/2013

Walmart Nation Convenes in Arkansas As Retailer Faces Ongoing Scrutiny: Annual Shareholders' Meeting Kicks Off Amid Contentious Atmosphere as Execs Address Bribery, Bangladesh and Better Employee Relations

6/7/2013

CSR In Focus: U.S. Workers Want Their Companies to Take More Action to Protect the Environment---But Perception and Participation Is Low, New WattzOn Study Reveals

6/7/2013

Despite Social Backlash, Cheerios Stands By TV Ad Featuring Mixed-Race Family: Cereal Brand Says Spot Reflects Today's American Family---And Will Continue Running As Scheduled

6/6/2013

Customers Are Coming to Your Site---Now What? New Research Shows Two Thirds of Companies Don't Know What Users Are Doing After They Log-in---Data Management Rife with Risks and Flaws

6/6/2013

Social Media Engagement in Pharmaceutical Industry Hindered More by Internal Lack of Social Confidence than External Regulations, New Weber Shandwick Research Finds

6/6/2013

IRS's PR Image Walloped Again: Still In the Throes of GOP-Targeting Crisis, New Data Reveals Agency Spent Millions on Extravagant Accommodations During Employee-Training Conferences

6/5/2013

New Study In Corporate Societal Engagement Shows Considerable Growth Since 2007---World's Largest Companies are More Philanthropic, Engaging Employees in Community Efforts

6/5/2013

Social Workplace: Just Over Half of Employers Are Using Social Media Tools for Internal Communication---And There's Little Consensus on Effectiveness, New Survey Finds

6/5/2013

Leadership Quandary: Most Execs Don't Think Their Company's Strategy Will Lead to Success---And Most Don't Think Their Strategy Is Understood By Employees or Customers, Recent Study Finds

6/4/2013

Retail-PR Conundrum: Showrooming Not Slowing Down, According to New Harris Poll---Consumers Continue To Close the Deal with Online Retailers Long After the Holiday Season

6/4/2013

Labeling Transparency Coming to Alcohol Containers---Sort Of: Beer, Wine and Spirits Makers Can Now Offer Caloric and Other Health Info On Containers---If They Want To

6/4/2013

Content Marketing: B2B Marketers Must Improve Relevance and Performance of Digital Content, as Business Buyers Rate Vendor Content Poorly in Value and Trustworthiness, New CMO Council Study Finds

6/3/2013

Dunkin' Donuts Rolls the PR Dice In an Increasingly Health-Conscious Food Market: Chain Green-Lights Bacon-Doughnut Sandwich for Nationwide Release---Fueling PR Battle Between Health and Indulgence

6/3/2013

Global PR: The American Public Remains Wary of Chinese Foreign Direct Investment, New Hill+Knowlton Strategies Research Shows

6/3/2013

More Hispanic Shoppers Use Mobile Devices as a Shopping Tool Than General Market Shoppers, New Research Shows: Hispanic Shoppers Are Early Adopters of Mobile Shopping Behaviors

5/31/2013

Penn State Players and Paterno Family Attack Again, Joining Forces in Lawsuit Seeking to Overturn NCAA Sanctions---JoePa Family Also Hopes to Raise New Questions About Freeh Report

5/31/2013

Digital Experience Is a Critical Need at Board Level Worldwide, New Study Finds: U.S. Company Boards Ahead of European and Asian Counterparts in Digital Expertise---But Much Progress Is Necessary

5/31/2013

Marketing's Uncharted Territory: 97% of B2B Marketers Are Doing Work They've Never Done Before and Expect the Pace of Change to Accelerate as They "Navigate Chaos"

5/30/2013
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