Johns Hopkins  Header image
view counter
August 27, 2014
Subscribe to the Daily 'Dog
PR Biz Update

Ad Trends: Digital-Ad Pricing Is Still a Mystery To the Advertising Industry, New SQAD Study Finds—75% of Ad Professionals Are Unable to Identify Most Expensive Web Category

7/11/2013

Desperation PR: BlackBerry CEO Admits Latest Smartphone Launch Had a Not-So-Smart U.S. Release—And Begs Investors For More Time to Execute a Turnaround

7/11/2013

What Business Women Want: New Study From Women Impacting Public Policy Surveys Economic Environment and Outlines Key Policy Talking Points for Women-Owned Businesses

7/11/2013

Bangladesh Safety Pact Taking Shape: Despite Initial Reluctance, Several U.S. Companies—Including Walmart, Target and Gap—Agree to Five-Year Pact

7/10/2013

Apple’s PR Dark Side: Gadget Giant’s e-Book Price Gauging Found to Be In Violation of Antitrust Laws—In Ruling, Judge Cites Complicit Statements from Steve Jobs

7/10/2013

Tag Management Evolving Into Key Digital Data Distribution Platform, New Study Finds: 94 Percent of Digital Marketers See Data Integration as the Future of Tag Management

7/10/2013

Marketing Research Ends 2012 On Downward Trend, New American Marketing Association Study Finds: Rise In Online Data Collection, Fall In Government Contracts Contribute to Stagnant Year

7/9/2013

UK Media Scandal Escalates Again: After Newly Surfaced Tapes Reveal Rupert Murdoch Acknowledging Police Payoffs, British Lawmakers Will Bring In Media Mogul for More Questioning

7/9/2013

Retail Marketing: Self-Service Shopping Grows in Popularity, According to Cisco Study—61 Percent of Global Consumers Are Willing to Shop in an Omnichannel, Self-Service, Completely Automated Store

7/9/2013

More Jumbo-Jet PR Woes for Boeing? SFO Weekend Runway Crash Could Create PR Headache for Company—Despite Pilot Error, Incident Results in More Bad Press for Big Jets, as Probe Gets Underway

7/8/2013

Omnichannel Approach at Center of Tech/Marketing Convergence: Retailers Ready To Spend On Expansion, Technology and Branding For Growth In 2013, New KPMG Study Finds

7/8/2013

Social Media’s Cultural Dominance On Display During Zimmerman Trial: Medium’s Impact Permeates Florida Murder Case—Signaling True Depth of Society’s Full Social Saturation

7/8/2013

Retaliation PR? Ousted Groupon CEO Back to Work—On A Music Album: Mason Sings About Quarterly Goals and Other “Important Learnings” from His Days At the Helm On Newly Released “Hardly Workin’”

7/5/2013

Women Around the World Becoming More Future-Focused With Economic Improvement, Finds New “Women, Power & Money” Study by FleishmanHillard, Hearst Magazines and Ipsos

7/5/2013

Digital Media Trends—And New Insights for Marketers: New Council Forms to Study Use of Digital Media by Hispanic and Latino Families

7/5/2013

Social Media Spreads the Shopping Love: Social Networks Send Buyers into Brick and Mortar Stores, Data Reveals—New Vision Critical Analysis Reveals “Reverse Showrooming” Trend

7/3/2013

Tools Of the Trade: In Today's Fast-Moving News Environment, PR Pros Can Increase Media Coverage by Getting Survey Results in Hours, Not Days. According to Cint Research

7/3/2013

Internet Trends: New York City Gets ICANN Approval for Proposed “.nyc” Web-Domain Suffix—New Domain Puts Big Apple at “Forefront of Digital Landscape,” Says Mayor Bloomberg

7/3/2013

Retail-PR Challenge: Tech-Savvy Gen Yers Still Flock To Stores, Challenging Retailers To Keep Up With The Quickly Changing Preferences Of These Young Consumers, New ULI Report Reveals

7/2/2013

Running Brands Up the Flagpole: The "Most-Patriotic" Brands are Icons, New Brand Keys Survey Finds—Jeep, Hershey’s, Coke, Levi’s and Disney Top List

7/2/2013

Facebook Redraws the Advertising Line: Social Giant Pulls Ads From Pages Containing Sexual or Violent Content and Expands Ad-Ban Policy After Nissan and Others Yank Ads From Controversial Pages

7/2/2013

Traditional Retail’s PR Coup: Brick-and-Mortar Retail Brands Are Beating Out Their Online Counterparts, 2013 Harris Poll EquiTrend Study Reports

7/1/2013

Web Video Trends: In New Study Examining Commonalities of YouTube Channels, Columbia College Research Uncovers Key Components of YouTube Success

7/1/2013

National Study Shows Positive Attitudes Toward Business, Wariness Toward Government Regulation: Survey Reveals Unfavorable Views of Federal Gov’t—And Desire for Business to Help Solve Nation’s Problems

7/1/2013

Un-Social Trends? Despite Record Usage, Appeal of Top Social Media Sites Is Declining, According to New E-Score Study—Traditional Media Far More Trustworthy Than Social, Research Finds

6/28/2013

Wall Street PR: Nearly Half of Financial Services Companies Have Lost Business Due to Reputation Issues In the Last 12 Months, New Makovsky Wall Street Reputation Survey Finds

6/28/2013

Marketing Trends: New Research From ClickSquared and The Relevancy Group Identifies Marketers' Top Priorities and Challenges in 2013—Greater Use of Analytics Tops List

6/28/2013

Paula Deen Enlists Crisis-PR Specialist To Save Her Reputation: Meanwhile, Fans Show Support By Sending Her Upcoming Book To #1 on Amazon

6/27/2013

Mobile-Marketing Mess: 88% of Americans Who Shop on Their Smartphones Experience Negative Issues—And 30% Never Come Back After a Bad Experience, New Skava Study Finds

6/27/2013

FAMU Moves Forward: University Lifts Marching Band’s Suspension, Imposed In the Wake of Drum Major Robert Champion’s 2011 Hazing-Related Death

6/27/2013

PR Hail Mary: Paula Deen Plays the “Glass House” Card In Emotional “Today” Show Appearance—Although She’s “Heartbroken” By Controversy, More Companies Join the Sponsorship Exodus

6/26/2013

Digital-Media Shortfall: Inc. 500 Online Newsrooms Are Lagging Behind Digital-Media Trends—With Lack of Visual and News Content, Many Seem To Be At Least a Year or Two Behind, New PRESSfeed Study Finds

6/26/2013

As Gulf-Spill Costs Continue to Mount, BP Launches Ad Campaign Challenging “Inflated” Claims of Some Gulf Businesses—Gas Giant Takes Out Full-Page in Leading Dailies

6/26/2013

PR In Slow Motion: As Carnival’s Bad Reputation Lingers, Cruise Company Finally Flips the Reputation-Control Switch and Fires CEO Arison—Board Member Donald Replaces Him

6/25/2013

New Reports Analyze the Effectiveness of Facebook for Marketers: Neolane Analyzes 150 Facebook Page Tab Applications and Websites Using Facebook Login in the U.S. and Europe

6/25/2013

The Cost of Inconvenience: High-Effort Customer Experiences Are More Damaging to Brands Than Good Experiences Are Helpful, New Customer Effort Impact Study Finds

6/25/2013

Media PR: Food Network Does What It Has To Do—But Gets a Heaping Helping of Outrage from Paula Deen Fans For Dropping the Celebrity Chef After Admission of Racial Slurs

6/24/2013

Corporate Reputation Drives Internal Comms: Company Culture And Reputation Are Increasingly Important In Attracting Potential Employees, New Randstad Study Finds

6/24/2013

Sweet PR Comeback: With Twinkies Returning to Store Shelves, Will Hostess Be Able To Generate Classic Coke-Style Buzz?

6/24/2013

As Privacy Controversy Rages, Obama Administration Fights to Win Public Trust By Releasing Key NSA Success Figures—But Arbitrary Numbers Are Vague and Confusing, Say Congressional Leaders

6/21/2013

CMO Disconnect: Chief Marketers Are Leading the Customer Experience Within Organizations—But Are Not Fully Equipped for Success, New CMO Club Survey Finds

6/21/2013

Millennial Women Are Charting Their Own Career Paths—But Question Their Own Professional Ambition, New Zeno Group Study Finds: Four in Ten Say Too Much Personal Sacrifice Is at Stake

6/21/2013

User-Unfriendly PR: Nearly 9 of 10 of Americans Have Negative Feelings About Brands with Poorly Performing Websites and Mobile Apps, New SOASTA Study Reveals

6/20/2013

Is It a Bird, Plane or Deific Metaphor? Warner Bros. Marketing Team Targets Christian Groups To Help Promote New “Superman” Film—Director Says Comic-Book Heroes are Today’s Mythological Figures

6/20/2013

Creative for Good: World Economic Forum Launches Online Resource for Best Practices in Social Issue Campaigns—Platform Explores Creativity and Communications As Drivers of Social Change

6/20/2013

Lack of Sophistication Among Mobile Marketers Limits Program Effectiveness, New StrongMail Survey Finds: Mobile Efforts are Largely Focused on Basic, Un-Integrated Programs

6/19/2013

In a Branding Twist, Men’s Wearhouse Ousts Founder George Zimmer Over Disagreements About Company’s Direction: In Additional to His Role as Chairman, Zimmer Was Also Company’s Public Face

6/19/2013

Big Data Challenges: More Than Half the Senior Executives of CPG Companies Believe They Have the Technology, But Lack the Talent to Convert Data Into a Business Asset, Accenture Survey Finds

6/19/2013

Thrifty Corrects a Comms Mistake, But Did Rental Car Company Take the Easy Way Out—And Commit a Huge PR Faux Pas In the Process?

6/18/2013

Digital Generation: Millennial Moms Spend 17 Hours Each Week on Social Networks—Four Hours More Than the Average Mom, New Weber Shandwick Study Finds

6/18/2013
Sign Up for the Daily Dog
Syndicate content