March 06, 2015
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Changing Consumer Trends—The Millennial Generation Becomes Parents: New Barkley Study Reveals Gen Y Is Creating a Wave of New American Pragmatism—And Discount Chains Are Cashing In

10/8/2013

Think You Know Mobile Millennials? Think Again. Campaigner Survey Reveals Mobile Email and M-Commerce Behaviors—Gen Y, the Most Socially Networked Generation, Lags on Social Sharing

10/7/2013

Men and Millennials Are Today’s Conscious Consumer Strongholds: New Research Reinforces the Need to Identify and Tailor Marketing Tactics to Engage Conscious Consumers

10/7/2013

Cause-Marketing Disconnect: American Enthusiasm To Shop With A Conscience At Record-High, But Doubts About Corporate Impact Persist, New Cone Communications Report Finds

10/7/2013

Most Innovative Companies Ranked By Boston Consulting Group: Automakers Vie With Tech and Telecom Companies for Top Rankings in 2013’s Study

10/4/2013

Hispanic Shoppers and Loyalty Programs: Hispanics Are Actively Engaging on Social After Acquiring Loyalty Cards, While Conversations Are Driven by Brand Marketing Campaigns

10/4/2013

News Consumption Trends Around the Country: Bostonians are Wicked News Junkies, While Los Angelenos and Atlantans Are Just Not That Into It

10/4/2013

Marketing to Millennials: 2013 Brand Affinity Index Research Findings Unveiled By Teen Vogue and Goldman Sachs—Forever 21, Victoria’s Secret and Sephora Lead Among Influentials

10/3/2013

Airports and Airlines Struggle to Meet Mobility Expectations of More Than 60% of Travelers Surveyed, Despite WiFi Wake-Up Call A Year Ago, New FlightView Study Finds

10/3/2013

Retailers Struggle to Crack the Customer Experience Code—Despite Acknowledging It’s the #1 Way to Stop Showrooming and Boost Sales, New TimeTrade Study Reports

10/3/2013

Data Quality Is the No. 1 Concern Among IT Marketers, New DiscoverOrg Survey Finds: Accuracy, Engagement and Achieving ROI Also Critical Factors

10/2/2013

Human-Era Branding: USAA, Virgin America, Disney, Wegman's and In-N-Out Burger Among Most 'Human Era' Brands, New Lippincott/Hill Holliday Report Finds

10/2/2013

Only 32% of Consumers Say Email Marketing Has Improved Over the Last Five Years, New Kentico Email Marketing Study Reveals

10/2/2013

What Do Executives Hate Most About Business Data? New Report Reveals Big Data Is a Leading Source of Frustration for CEOs and Business Leaders

10/1/2013

Marketing Insights: Hemlines (and Hopes) Going Up? Women’s Perspectives on Style-Related Trends Revealed In New Joint Study from BlogHer and Taubman

10/1/2013

New IAB Marketers Study Shows Striking 142% Uptick in Mobile Advertising Budgets between 2011 and 2013—Number of Big Mobile Budgets Soared More Than Fourfold

10/1/2013

New Content and Social Marketing Benchmark Study Reveals Growing Importance of Content Marketing and Social Media Strategies for Customer Engagement

9/30/2013

Mobile Affection: Overwhelming Majority of Consumers Are Happy to Share Mobile Location Data With Trusted Brands

9/30/2013

Data-Driven Strategies: Big Data Trend Prompts Businesses of All Sizes to Evaluate Data Needs, New CompTIA Research Reveals

9/30/2013

91% of Business Owners Could See Higher Revenue Using a Strategic Plan, New Study Finds—But Few Feel They Have an Excellent Plan in Place to Capitalize On the Financial Upswing

9/27/2013

Bad News for Brand Names: New Integer Group-M/A/R/C Research Study Shows Consumers Still Purchasing Private-Label Products as Much as Last Year—And Many Will Continue To Do So

9/27/2013

On the Campaign Trail: United Airlines' New Brand Campaign Reinterprets Its Classic "Fly the Friendly Skies" Tagline With More Modern “User-Friendly” Terminology

9/27/2013

Gender Bender: Despite the Growing Economic Influence of Women, Many of Their Needs Remain Largely Unmet By Brands and Marketers, New BCG Research Finds

9/26/2013

Green Business Disconnect: Global CEOs Remain Committed to Sustainability, But Report Frustrated Ambition and Need for Incentivizing Policies

9/26/2013

Holiday Digital Shopping: 64% of Smartphone Shoppers Will Buy More From Their Mobile Devices this Christmas, Compared to 2012, New Study Reveals

9/26/2013

Nearly Half of Marketers Will Launch a Holiday Campaign Before Halloween, New EMS Study Reveals: Online Display Is the Top Marketing Channel for Holiday Campaigns

9/25/2013

Marketing/IT Convergence: Executives Cite Customer Demand, Technology As Top Reasons They Are Changing Their Business Models, New KPMG Survey Reveals

9/25/2013

PR Across the Pond: New Small-Biz Study Finds Owners Are Opting for Social Underdog Google Plus over LinkedIn for Social Networking, XLN Reports

9/25/2013

As Ad Industry Titans Come Under Fire on Privacy Practices, Consumers Tell Businesses How to Improve Online Ad Tracking In New TRUSTe Study

9/24/2013

HJMT Public Relations CEO and Google Glass Explorer Topper To Star in “Glasslandia,” the First Glass Reality Show About a New York PR Firm

9/24/2013

Half of Marketers Lack Confidence in Digital Ability, New Adobe Study Reveals: Marketing Industry has Changed More In the Past Two Years Than in the Past 50, Says Majority of Marketers

9/24/2013

Marketing Trends: Earned Advertising Remains the Most Credible Among Consumers, While Trust in Owned Advertising Is On the Rise, New Nielsen Study Finds

9/23/2013

Email Marketing in Focus: Top Brands Are Making It Easier for Consumers to Get On—And Get Off—Email Lists, New Return Path Study Finds

9/23/2013

Understanding Millennials: New Study Uncovers the Work Habits of Gen Y-ers— j2 Global Data Reveals Success Tips For a New Generation of Entrepreneurs

9/23/2013

Small Business Owners Express Desire to Outsource Social Media and Other Marketing Activities, But Have Cost Concerns, New Constant Contact Study Finds

9/20/2013

Banks Building Brand Loyalty With Millennials Via Mobile, According to New Study—Nearly Two Thirds of Younger Bankers Complete a Transaction on a Mobile Device

9/20/2013

New Oracle Study Reveals 97% of Executives Place High Importance on Becoming a Socially Enabled Enterprise: Social Technologies Offer Myriad Challenges and Opportunities

9/20/2013

New Benchmarking Report Examines How to Keep Visitors Engaged on Your Website—Bop Design Research Reveals That Keeping Readers On Your Site Is the Real Challenge

9/19/2013

When It Comes To Fashion, Brands Matter More—Up 10 Times In 10 Years: Nike, Burberry and J. Crew Move Up, Ralph Lauren and Banana Republic Down In New Brand Keys Fashion Brand Index

9/19/2013

PR Crisis Tales From the Trenches: New Report from Unmetric Analyzes How Chobani Yogurt Turned to Social Media to Deal with Product-Recall PR Crisis

9/19/2013

Social Strategy: Targeting College Students With Social Media—New Study Breaks College Media Research Presents Effective Strategies

9/18/2013

Big Data in the Corporate World: New Big Data Executive Study Finds That Business Adoption Backs Up the Buzz

9/18/2013

Tools Of the Trade: IBM Launches Its Digital Marketing Network in the Cloud to Help Companies Improve Marketing Performance in Real-Time

9/18/2013

Data Scientists Warn Consumers of Data Privacy Concerns: New Study Reveals That 80% of Statisticians Believe There Should be an Ethical Framework in Place for Big Data Analytics

9/17/2013

Consumers Feel Certain Online Ad Formats Are Detrimental to Their Web Experience, New Adblade Study Finds: Page Takeovers and Middle of Page Ads Are Most Unpopular

9/17/2013

On the Campaign Trail: Readying for International Comfort Day, Crocs Releases New Study Revealing That Millennials are the Most Uncomfortable Generation

9/17/2013

Debunking “Showrooming” Myths: New Research Shows Brick-and-Mortar Retailers How To Keep Smartphone-Wielding Shoppers Spending In-Store

9/16/2013

In Preparing For Its “Bring In Your Parents Day,” LinkedIn Identifies the World's Top Ten Misunderstood Jobs—With “PR Manager” Earning #7 Spot

9/16/2013

Leadership Traits: Three in 10 Executives Have Taken the Blame at Work for Something They Didn't Do, New OfficeTeam Study Reveals

9/16/2013

“Conscious Consumerism” Has Reached a Tipping Point, New Clarity Coverdale Fury Study Reveals: Healthy Lifestyles Are Now Mainstream—And Brands Must Find Ways To Support Them

9/13/2013
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