November 26, 2014
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PR Biz Update

Crunching the Mobile Marketing Numbers: Google Continues Attempts to Quantify Mobile Statistics—Mobile Technology and Popularity Keep Growing, and Statisticians are Struggling to Keep Up With the Numbers

7/22/2013

Millennial Marketing Insights: The Millennial Generation Becomes Parents—New Barkley Study Reveals How This Generation’s Behavior and Buying Habits Change After Kids

7/18/2013

Netflix Boasts Its Cyber-Muscles By Making TV-Awards History: Video Streamer Knocks Traditional TV On Its Heels By Placing Its Own Series, “House Of Cards,” In Best Drama Category at This Year’s Emmy Awards

7/18/2013

Most Execs Still Rate Their Organizations as Underdeveloped When It Comes to Social Business—Yet Percentage Who Think Social Business Is Important Has Doubled in One Year, New MIT/Deloitte Study Finds

7/18/2013

As Social Backlash Ensues Regarding Rolling Stone’s Decision to Put Boston Bomber on Its Magazine Cover, CVS Leads Retail Protest By Refusing To Carry Copies Of the Issue

7/18/2013

Bangladesh PR Backlash: Three in Four Americans Say, if Made Aware, They Would Not Buy Clothing Made by Child Labor—New Study Finds Most in U.S. Would Pay More for Clothes Made Not Using Child Labor

7/18/2013

Business Ethics In the Spotlight: Understanding Which Brand Values Are Important to Consumers Is Crucial for All Business Decision Making, New Cint Research Finds

7/18/2013

New Customer Relationship Marketing Study Reveals Clear Disconnect: Effective CRM Drives High-Growth Performance—But More Than 60 Percent of CRM Initiatives Fail

7/17/2013

New CareerBliss Study Unveils the Happiest Companies for Veterans in 2013: Kaiser Permanente, SAIC, Bank of America and Booz Allen Hamilton Top List of Vet-Friendly Businesses

7/17/2013

Americans Are Slower To Transition From E-Commerce To Mobile Shopping: New Havas Research Reveals Only 16% of U.S. Consumers Have Used a Mobile Device to Shop, Compared with 50% in China

7/17/2013

How Do You Build a Passion Brand? New Social@Ogilvy Study Reveals Majority of Satisfied Customers Are Not Advocating For Brands—And What Companies Can Do To Facilitate Advocacy

7/16/2013

Is It Time For “Previously Owned” Stores for Digital Wares? Digital-Content Consumers Are Demanding Second-Hand Marketplaces, New WorldPay Study Finds

7/16/2013

Wall Street’s Ethics Crisis: New Study of Finance Professional Reveals Widespread Misconduct, Acceptance of Illegal Activities, and Disregard of Client Interests

7/16/2013

Do You Know Who Your Social Friends Are? Facebook Engineer Backstrom Responds To BuzzFeed Post On Why Users Don’t Know How Many Friends Have Seen Their Posts

7/15/2013

Communications Best Practices In Focus: Marketing Services Groups Face Constant Pressure to Evaluate and Evolve their Organization, New Best Practices, LLC Study Finds

7/15/2013

More Social Networks And Message Services Means More Problems, New MyLife Survey Reveals: Users Are Increasingly Overwhelmed and Overloaded—But Have a Fear Of Missing Out

7/15/2013

Retail Marketing: New Study Outlines Digital Path to Major Purchases—81% of Consumers Research Online Before Visiting Stores, GE Capital Retail Bank Shopper Study Finds

7/12/2013

On the Campaign Trail: Dodge Targets Multicultural Millennials in New Marketing Campaign—Automaker Aims for Hip Connection with New Dodge Dart Spots Featuring Rapper Pitbull

7/12/2013

Smartphone-Mania: Americans Can't Put Down Their Smartphones, Even During Sex—From the Shower to the Sack, New Jumio Study Reveals Consumers' Unwillingness to Part With Their Devices

7/12/2013

Ad Trends: Digital-Ad Pricing Is Still a Mystery To the Advertising Industry, New SQAD Study Finds—75% of Ad Professionals Are Unable to Identify Most Expensive Web Category

7/11/2013

What Business Women Want: New Study From Women Impacting Public Policy Surveys Economic Environment and Outlines Key Policy Talking Points for Women-Owned Businesses

7/11/2013

Bangladesh Safety Pact Taking Shape: Despite Initial Reluctance, Several U.S. Companies—Including Walmart, Target and Gap—Agree to Five-Year Pact

7/10/2013

Apple’s PR Dark Side: Gadget Giant’s e-Book Price Gauging Found to Be In Violation of Antitrust Laws—In Ruling, Judge Cites Complicit Statements from Steve Jobs

7/10/2013

Tag Management Evolving Into Key Digital Data Distribution Platform, New Study Finds: 94 Percent of Digital Marketers See Data Integration as the Future of Tag Management

7/10/2013

Marketing Research Ends 2012 On Downward Trend, New American Marketing Association Study Finds: Rise In Online Data Collection, Fall In Government Contracts Contribute to Stagnant Year

7/9/2013

UK Media Scandal Escalates Again: After Newly Surfaced Tapes Reveal Rupert Murdoch Acknowledging Police Payoffs, British Lawmakers Will Bring In Media Mogul for More Questioning

7/9/2013

Retail Marketing: Self-Service Shopping Grows in Popularity, According to Cisco Study—61 Percent of Global Consumers Are Willing to Shop in an Omnichannel, Self-Service, Completely Automated Store

7/9/2013

More Jumbo-Jet PR Woes for Boeing? SFO Weekend Runway Crash Could Create PR Headache for Company—Despite Pilot Error, Incident Results in More Bad Press for Big Jets, as Probe Gets Underway

7/8/2013

Omnichannel Approach at Center of Tech/Marketing Convergence: Retailers Ready To Spend On Expansion, Technology and Branding For Growth In 2013, New KPMG Study Finds

7/8/2013

Social Media’s Cultural Dominance On Display During Zimmerman Trial: Medium’s Impact Permeates Florida Murder Case—Signaling True Depth of Society’s Full Social Saturation

7/8/2013

Retaliation PR? Ousted Groupon CEO Back to Work—On A Music Album: Mason Sings About Quarterly Goals and Other “Important Learnings” from His Days At the Helm On Newly Released “Hardly Workin’”

7/5/2013

Women Around the World Becoming More Future-Focused With Economic Improvement, Finds New “Women, Power & Money” Study by FleishmanHillard, Hearst Magazines and Ipsos

7/5/2013

Digital Media Trends—And New Insights for Marketers: New Council Forms to Study Use of Digital Media by Hispanic and Latino Families

7/5/2013

Social Media Spreads the Shopping Love: Social Networks Send Buyers into Brick and Mortar Stores, Data Reveals—New Vision Critical Analysis Reveals “Reverse Showrooming” Trend

7/3/2013

Tools Of the Trade: In Today's Fast-Moving News Environment, PR Pros Can Increase Media Coverage by Getting Survey Results in Hours, Not Days. According to Cint Research

7/3/2013

Internet Trends: New York City Gets ICANN Approval for Proposed “.nyc” Web-Domain Suffix—New Domain Puts Big Apple at “Forefront of Digital Landscape,” Says Mayor Bloomberg

7/3/2013

Retail-PR Challenge: Tech-Savvy Gen Yers Still Flock To Stores, Challenging Retailers To Keep Up With The Quickly Changing Preferences Of These Young Consumers, New ULI Report Reveals

7/2/2013

Running Brands Up the Flagpole: The "Most-Patriotic" Brands are Icons, New Brand Keys Survey Finds—Jeep, Hershey’s, Coke, Levi’s and Disney Top List

7/2/2013

Facebook Redraws the Advertising Line: Social Giant Pulls Ads From Pages Containing Sexual or Violent Content and Expands Ad-Ban Policy After Nissan and Others Yank Ads From Controversial Pages

7/2/2013

Traditional Retail’s PR Coup: Brick-and-Mortar Retail Brands Are Beating Out Their Online Counterparts, 2013 Harris Poll EquiTrend Study Reports

7/1/2013

Web Video Trends: In New Study Examining Commonalities of YouTube Channels, Columbia College Research Uncovers Key Components of YouTube Success

7/1/2013

National Study Shows Positive Attitudes Toward Business, Wariness Toward Government Regulation: Survey Reveals Unfavorable Views of Federal Gov’t—And Desire for Business to Help Solve Nation’s Problems

7/1/2013

Un-Social Trends? Despite Record Usage, Appeal of Top Social Media Sites Is Declining, According to New E-Score Study—Traditional Media Far More Trustworthy Than Social, Research Finds

6/28/2013

Wall Street PR: Nearly Half of Financial Services Companies Have Lost Business Due to Reputation Issues In the Last 12 Months, New Makovsky Wall Street Reputation Survey Finds

6/28/2013

Marketing Trends: New Research From ClickSquared and The Relevancy Group Identifies Marketers' Top Priorities and Challenges in 2013—Greater Use of Analytics Tops List

6/28/2013

Paula Deen Enlists Crisis-PR Specialist To Save Her Reputation: Meanwhile, Fans Show Support By Sending Her Upcoming Book To #1 on Amazon

6/27/2013

Mobile-Marketing Mess: 88% of Americans Who Shop on Their Smartphones Experience Negative Issues—And 30% Never Come Back After a Bad Experience, New Skava Study Finds

6/27/2013

FAMU Moves Forward: University Lifts Marching Band’s Suspension, Imposed In the Wake of Drum Major Robert Champion’s 2011 Hazing-Related Death

6/27/2013

PR Hail Mary: Paula Deen Plays the “Glass House” Card In Emotional “Today” Show Appearance—Although She’s “Heartbroken” By Controversy, More Companies Join the Sponsorship Exodus

6/26/2013

Digital-Media Shortfall: Inc. 500 Online Newsrooms Are Lagging Behind Digital-Media Trends—With Lack of Visual and News Content, Many Seem To Be At Least a Year or Two Behind, New PRESSfeed Study Finds

6/26/2013
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