March 29, 2015
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PR Biz Update

Big Data Spending Is On the Rise—But Corporate Leaders Are Adopting External Approaches to Address Skills Shortage

3/27/2015

Media Consumption: Many Hispanics Turn to Internet for Political News, but Use is Determined by Age, Sex, Education and Income

3/27/2015

Industry Spotlight: Growing Influence of Consumers has Pharmaceutical Industry Shifting Marketing Focus from Products to Patients

3/27/2015

Self-Service Isn't Enough for Demanding Shoppers: Contact Center Agents Are Critical Lynchpins in the Customer Journey

3/27/2015

Apple Reclaims Best Brand Status among Small to Mid-Sized Businesses by Besting Amazon in New Business Journals Study

3/26/2015

Local TV News Dominates U.S. Media Landscape: New Pew Report Shows Regional Coverage Rules in Surveyed Cities

3/26/2015

Small Businesses Struggle to Keep Pace with Digital Marketing—77% Feel They Lack the Time or Knowledge to Manage Digital Media Effectively

3/26/2015

Cracking the Code Behind the World's Strongest Companies: New Report Examines the DNA of High-Performing Organizations

3/26/2015

TV and Internet Service Providers Deliver the Worst Customer Experience, According to Temkin’s Experience Ratings

3/25/2015

Big Data’s Mighty Power: Research Finds Big Data Is Driving Market Disruption—with Many Organizations Fearing Irrelevance

3/25/2015

New Content Marketing Review Reveals Most Influential Digital Content During Federal Procurement Process

3/25/2015

Marketing Tools: Beckon Marketing Scorecards Use Data to Tell Clear Stories of Omnichannel Marketing Performance

3/25/2015

PR Growth: PRSA-LA Study Shows the PR Industry Contributes More Than $1.4 Billion to Los Angeles County Economy

3/24/2015

PR Agency Innovation at Work: Golin Selects First-Ever “Untern” to Gain Experience Beyond the Cubicle

3/24/2015

Progressive Marketing: Infonetics Study Unveils Businesses' Plans for Mobile Security, Internet of Things, Wearables

3/24/2015

Business Confidence Growing in U.S. as Companies Focus on Innovation in Pursuit of Customer Experience Excellence

3/24/2015

Cost of Failed Trust: New Report Reveals Online Trust is at the Breaking Point—and a Solution Requires New Ways of Thinking

3/23/2015

PR, CSR and Branding: Human Rights a Topic of High Importance for Businesses, Communities and Brand Reputation

3/23/2015

Cross-Marketing Effectiveness Research Reveals Optimized Mobile Spend to be in the Double Digits of Total Marketing Mix

3/23/2015

New Korn Ferry Succession Study Points to Reasons Why Promotions Fail, Offers Ways to Identify Leadership Potential

3/23/2015

Is Your Corporate Network Ready for the Madness? Employees Watching NCAA Tournaments Threaten to Overwhelm Bandwidth

3/20/2015

The Secret Lives of CEOs and Senior Leaders: New Study Reveals Common Characteristics and Habits of Top Management

3/20/2015

Global Marketers Agree that Customer Experience Optimization Is Key—But Most Struggle with Data-Driven Insights

3/20/2015

50 Shades of Sensual: New Zenzi Communications Research Uncovers Branding Insights from the Motivations of Hedonists

3/20/2015

Amazon’s Brand Equity: Company Leads in Customer Experience for Computers/Tablets and Retail, Ahead of Apple and PetSmart

3/19/2015

Reputation and Trust in Focus: Richard Edelman Joins with Seattle Biz and Gov’t Leaders to Discuss the Role of Trust in Innovation

3/19/2015

Industry Spotlight: Better CMO/CIO Collaboration Will Advance the Digital Revolution, Accenture Pharma Study Finds

3/19/2015

Marketing Tools: Instant AppMachine, a New Mobile App Creator for Small Business, Launched by Endurance International Group

3/19/2015

Crisis Expectations Are Driving a New Breed of C-Suite Leaders: Americans Want Leader Accountability in a Crisis

3/18/2015

The Rise of Social Media Use for Business: 27% Use Medium for Business—Is 2015 Social Business’ Breakout Year?

3/18/2015

Franchisor Marketing in Focus: New Study Reveals Three Things Franchisor Marketing Leaders Want from Franchisees

3/18/2015

Gov’t Comms: Federal Gov’t Lagging on Millennial Recruitment, Leadership Development as Senior Leadership Retires

3/18/2015

Is PR Dropping the Ball? Majority of Reporters Say They Are Unhappy with Press Materials and Lack of Quality Content for Stories

3/17/2015

Mobile PR Challenge: Mobile Payments Not Resonating with Consumers—Two Thirds of Americans Remain Skeptical

3/17/2015

Marketing Tools: Accenture and Adobe Launch Pay-Per-Use Digital Marketing Service to Drive Greater Marketing ROI

3/17/2015

Business Outlook: Execs Lower Expectations on Profit, Sales and Expansion, While View on Hiring Remains Stable

3/17/2015

Journalists Speak Out: American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence, Says PRGN Study

3/16/2015

Hispanic Americans Pointing the Direction of Mainstream Media: This Group Is Leading the Adoption of Smart Devices as Media Sources

3/16/2015

The Science Behind Native Advertising: Native Format Appears to Garner Twice as Much Visual Focus as Banner Ads On Mobile

3/16/2015

Big Data Causing a Fundamental Shift in C-Suite Strategies: Top Execs Believe New Platforms Will Revolutionize Businesses

3/16/2015

Apple Watch or iWatch? Gadget Giant’s Shake-Up of Its Branding Formula has Not Been Easy for Our iCulture to Digest

3/13/2015

Retail PR Fail: Nearly Half of Consumers Experienced Website-Performance Issues Over the 2014 Holiday Shopping Season

3/13/2015

Local Marketing Perspective: Rocky Mountain Communications Leaders Weigh In on Better Business Performance

3/13/2015

Internal Comms Disconnect: 15Five Study Shows Employees Want Open Communication with Bosses—But Few Get It

3/13/2015

Retail PR Conundrum: U.S. Consumers Want More Personalized Retail Experience—But Don’t Trust Targeting Tactics

3/12/2015

Corp Comms Evolution and Lessons Learned Examined in New W20 Group Report Targeting Communications Students

3/12/2015

Mobile PR: Small Business Owners See Revenue and Growth Potential in Mobile Applications—Yet Less Than 10 Percent Have One

3/12/2015

Marketing Insights: Report Shows Tag Management is Fundamental to Managing Complexity and Driving Digital Marketing ROI

3/12/2015

Online Piracy Hits Home: PR Vet and Author Rees Shares Details of Her Ordeal—and Offers Tips to Help Others Protect Their Property

3/11/2015

CIOs Lead Collaborative Teams in Growing Big Data and Analytics Initiatives, New IDG Enterprises Research Finds

3/11/2015
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