August 01, 2014
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PR Biz Update

Brick-and-Mortar PR Bravado: Consumers Clearly Prefer Shopping in Stores, New Omnichannel Shopping Preferences Study Finds—Ninety Percent of All U.S. Retail Sales Happen In-Store

8/1/2014

Privacy PR: 71% of Americans Care Deeply About Their Online Privacy Amid Recent Privacy Concerns—Internet Banking and Shopping Remain the Overwhelming Threats to Americans When Online

8/1/2014

Disconnect Between Technology and Marketing: Tech Companies Have Yet to Effectively Reach a Marketing Audience, New Ruder Finn Study Finds

7/31/2014

Website PR: New User-Experience Study Finds Site Performance is Key to Positive Web Experience—With the Speed, Reliability and Number of Options Today, Sluggish Websites Don’t Cut It

7/31/2014

New MIT/Deloitte Study Finds Companies Advanced in Social Business Are Actively Leveraging Social Data: Nearly 80% Analyze Social Data, and 67% Integrate It to Improve Business Decisions

7/30/2014

“Super” Lifestyle Enthusiasts of Home, Food and Travel Defined By New Scripps Networks Research—Interactive Leads Media Market in Serving This Influential Sector

7/30/2014

Industry Spotlight: “Age of Disruption” Makes Digital Strategy a Top Priority for 54% of Consumer Goods Firms—But a Third of CPG Execs Lack Know-How

7/29/2014

Brick-and-Mortar PR Boost: Though a Majority of Americans Have Made a Virtual Purchase, They Still See Virtue in the In-Person Shopping Experience

7/29/2014

Big Data Counterpoint: Emotion Trumps Data for Business Decision Makers, Says Fortune Knowledge Group and gyro Research—New Report Reveals the Undervalued Role of Emotion in Business Decisions

7/28/2014

Corporate Social Responsibility 101: New Report Outlines The Benefits of Businesses Having a CSR Plan and Offers Tips to Help Businesses Make a Big Impact By Implementing One

7/28/2014

CEOs and Consumers Are Disconnected on Sustainable Products and Services, Says New Accenture/Havas Media Report: CEOS Say Sustainability Engagement Is Critical, But Fail To Motivate Consumers

7/25/2014

Smarter Ads For Smartphones—When They Do And Don't Work: New Academic Study Demystifies Effectiveness of Smartphone Ads and Provides Marketing Insights and Tips

7/25/2014

Bridging the C-Suite Divide: Gap Between CMOs and CIOs Narrows, But Companies Still Struggle To Deliver Integrated Digital Marketing Solutions, New Accenture Research Shows

7/24/2014

Ad-Targeting Generation Gap: Younger Viewers Find Targeted Ads More Invasive Than Older Viewers, New STRATA Study Finds—Humor Cited As Most Effective Tool to Attract Online-Ad Viewership

7/24/2014

Social’s Immense Impact: 63% of Americans Discover Important News on Social Media, New Bubblews Study Reports—Two Thirds of Respondents Cited Dislikes About Today’s Popular Social Sites

7/23/2014

Brand Familiarity, Trust, Subject Matter Authority and Relevance Are Critical to the Success of Sponsored Content, New New Edelman Berland/IAB Research Finds

7/23/2014

B2B Marketers Are Struggling To Connect Content Marketing With Business Value, New Forrester/BMA/OMI Study Finds—Though More Than Half Have Mature Programs, 85% Fail to Make the Connection

7/22/2014

Hiring Departments’ Social Carnage: Number of Employers Passing on Applicants Due to Social Media Posts Continues to Rise, According to New CareerBuilder Survey

7/22/2014

“You Had Me at the Subject Line”: New Reporter Survey on Press Releases Offers Best Pitching Practices as 100 Journalists Weigh In on How to Disrupt the Press Release

7/21/2014

Brands’ Privacy-PR Crisis: U.S. Consumers Don't Trust Any Industry To Keep Personal Data Safe—And This Lack of Consumer Confidence is Likely to Impact Brand Engagement Efforts

7/21/2014

Leadership Crisis: HR Executives Identify Leadership Development as Top Priority for 2014—Too Few Organizations Have Confidence in Leadership Pipeline, Reports New Right Management Study

7/18/2014

Communications Industry Has Blogger-Relations Work to Do, IPREX Study Finds: Global Study of Bloggers Offers Insights Into Their Coverage, Reach and Interaction with PR and Marketing

7/18/2014

Sustainability PR: Millennial Consumers Lead Growth in Green Purchasing—New Green Business Survey Points To Generational Shifts in Green Purchasing Behaviors and Attitudes

7/17/2014

Strategy Crisis: CEOs Are Operating Blindly and in Hindsight Mode, New Study Finds—Chief Execs Blame Tools and Random KPIs for Poor Visibility into Business Performance

7/17/2014

Channels Are Now Irrelevant to Consumers, New SDL Study Reveals: 60% of Millennials Surveyed Expect a Consistent Experience from Brands—Whether Online, In-Store or via Phone

7/16/2014

Innovation Roadblocks Plague Companies, But the Problem Has Little to Do With Ideas or Funding, Execs Say in New Study: The Biggest Challenge to Innovation Is the Process of Getting Ideas to Market

7/16/2014

The Most and Least Respected Brands of 2014: New CoreBrand Report Shows Coca-Cola Breaking Last Year's Tie with Pepsi to Take Top Spot—Delta and H&R Block Lead Least Respected List

7/15/2014

Do Executives Spend Their Time on the Right Things? Companies and Their Leaders Are Distracted When It Comes to Aligning Their Resources With Overall Growth Strategies, Strategy& Finds

7/15/2014

New Mobile-Engagement Study Reveals Moments-Based Advertising Increases Purchase Intent: Rewards Create More Effective Engagement than Banner Ads in Mobile Applications

7/14/2014

Mobile Poised to Become Consumers' New Personal Shopper: New CFI Group Study Finds Consumers Prefer to Shop Through Mobile Apps For a Personalized Shopping Experience

7/14/2014

PR’s CSR Boost: Global Consumers Are Willing to Put Their Money Where Their Heart is When It Comes to Goods and Services from Companies Committed to Social Responsibility

7/11/2014

Strategic Challenges: Half of Companies Are Not Ready for Transformational Change, Says New Study by Forbes Insights and Medidata

7/11/2014

Leaving Big Data on the Table: New Survey Shows Variety—Not Volume—Is the Biggest Challenge of Analyzing Big Data: Report Shows Half of Data Scientists Fed Up with Traditional Databases

7/10/2014

New Kellen Study on Social Media Use by Associations Finds European Associations are More Strategic, While American Organizations are More Mobile-Friendly

7/10/2014

The Evolution of Customer Engagement: New Research Emphasizes the Value of Understanding Today's Consumer—Men Tweet and Women Pin, While Everyone Engages via Facebook

7/9/2014

Marketers Question the Effectiveness of Traditional Radio Advertisements: New Study by CRN International Reveals High Interest in Exploring Other Radio Tactics

7/9/2014

More Big Data Discrepancy: Nearly Half of Organizations Have No Data-Handling Mandate—Employees Feel Responsibility to Protect Corporate Data Despite This Lack of Emphasis, New Research Finds

7/8/2014

Marketing Insights: New Study Dives Into How Consumers Interact With Online Video Content and Advertising—More Than Half Watch All Ads in a Half-Hour Recorded or On-Demand Show

7/8/2014

Retail-PR Challenge: Companies Must Crack Social Customer Service in Order to Survive—Social Customer Service Technology Poised to Become No. 1 Investment in 2014, New Study Finds

7/7/2014

Online Newsrooms, Press Releases Critical Resources for Journalists, According to 2014 Media Survey: Journalists Reveal Their Preferred Sources, Content Types and Newsroom Features

7/7/2014

America’s Most Patriotic Brands Revealed In New Brand Keys Study: Jeep Rated No. 1 Again, Levi Strauss and Coca Cola No. 2 & 3, While Apple, Amazon, Facebook & Google Move Into Top 50

7/3/2014

Rewarded Advertising Boosts In-App Ad Sentiment and Brand Perceptions, New Study Finds: Research Shows Consumers Feel More Positively About Brands that Utilize Rewarded Advertising

7/3/2014

Big Data’s Unrealized Promise: 75 Percent of Businesses Are Yet to Reach Production with Big Data Analytics Despite Growing Investment, New Study Finds

7/2/2014

Communications Lingo: New Millennial Study Reveals Language Strategy is Critical to Enhancing Customer Experience Success—Nearly Half Are More Likely to Purchase if Info Is In Their Preferred Language

7/2/2014

Strategy Crisis: Execs Say Their Companies Spend Too Much on Low-Priority Initiatives and Cut Costs Indiscriminately—And Divert Money Away From Strategically Important Projects, Strategy& Study Finds

7/1/2014

Ads In Local TV News And Search Lead All Other Media In Driving Consumers To Investigate Or Purchase, New GfK Study Finds: Local TV News Compares Favorably as Marketing Vehicle to Other Platforms

7/1/2014

73% of Global CCOs Increasingly Hiring Social Experts, While Number of Global CCOs Taking on Marketing Oversight Jumps 35% From 2012, New Weber Study Finds

6/30/2014

Brands that Commit to Creating Shared Value Continue to Outperform, New “Best Global Green Brands Report” Finds: Ford Claims #1 Spot, Toyota Falls to #2, while IKEA and Zara are Top Risers

6/30/2014

Changing the Face of Modern Consumerism: New Research Reveals Surprising Insights on Millennial Consumers’ Path to Purchase

6/27/2014

The Brands of Summer: As the Hot Season Kicks Off Across America, Consumers Turn to The Most Appealing Brand Names—Top Brands of Summer Revealed

6/27/2014
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