July 04, 2015
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PR Biz Update

Social Media Science: Do You Know Your Followers' Personality Traits? New Industry Data Challenges Marketers' Assumptions

7/6/2015

The Rise of the Title-less Leader: New Ketchum Corp. Culture Study Says Leadership Shouldn’t Only Come From the Top

7/6/2015

Internal Comms: Organizational Culture and Employer Brand Are Top Competitive Advantages When Recruiting Talent

7/6/2015

How to Game E-Commerce: New Mindshare North America Study Explores the “New Normal” in Consumer Online Shopping Habits

7/6/2015

Nearly 50% of Marketers Don't Have a Single, Unique View of Their Customers: New Report Examines Marketing Pain Points

7/2/2015

Internal Comms: Frequency and Method of Employer-to-Employee Communications Directly Impacts Job Satisfaction and Engagement

7/2/2015

PR Agency Ownership Perspectives: U.S. Firms Report 2014 Profitability at 16.2%, According to Gould+Partners Benchmarking Survey

7/2/2015

The Relational Economy: Local Businesses Are Struggling to Build Relationships with Clients, New Schedulicity Study Reveals

7/2/2015

Patriotic PR Sham? Despite Pledge of Support to American Manufacturing, Walmart Accused of False “Made in USA” Labeling

7/1/2015

Luxury Retail Trends: Wealthy Shoppers Still Embrace Stores, but Many Are Making More Luxury Purchases Online

7/1/2015

New Magnetic Study Reveals Uses of Intent Data: Research Finds Intent is Highly Valued by Marketers, Yet Challenging to Utilize

7/1/2015

World's Most Attractive Employers for Millennials Ranked in New Universum Study: Google Rated #1 Again

7/1/2015

Interconnectivity of the Customer Experience: New Study Shows a Disconnect Between CEX and Perceived Employee Experience

6/30/2015

Are Data Analytics Too Slow to Deliver Value for Most Companies? New Study from Researchscape and Data Intensity Says So

6/30/2015

Inside the C-Suite: New Study Finds the Recipe for CEO Pay is Changing, and Companies Are Cooking Up a Better Pay Mix

6/30/2015

Industry Spotlight: New MMGY Global Study Reveals Surprising Shifts in Travel Trends—and Debunks Marketing Myths

6/30/2015

The Most Patriotic Brands in America: Brand Keys Annual Survey Reveals the Most Red, White and Blue American Brands

6/29/2015

Employer Branding: 38% of Fired or Laid-Off Workers Share Negative Reviews of Their Former Employers

6/29/2015

Marketers with the Most Profitable Data-Driven Campaigns Embrace First-Party Data as Their Top Choice, Study Finds

6/29/2015

Fee-Based Loyalty Programs Get Millennial Boost: Customer Rewards Are Worth Paying For, Say Hard-to-Please Gen Yers

6/29/2015

Loyalty Call-to-Arms: U.S. Brands Need to “Get Real and Relevant” to Turn “Liking” Lurkers into Brand-Loving Advocates

6/26/2015

Sustainability Quandary: B2B Companies Realize Importance of Environmental-Impact Initiatives, But Most Haven’t Set Any Goals

6/26/2015

Millennials Are Shaping Product and Service Expectations—So Why Aren’t Small Businesses Marketing to Them?

6/26/2015

Inside the C-Suite: The Role of the Chief Compliance Officer Must Evolve—CCOs Must Be More Involved with Setting Strategy

6/26/2015

Leading Brands in Crisis: Even in a Post-Recession Economy, Shoppers Continue to Leave National Brands Behind

6/25/2015

Consumers Answer the Question, “What’s My Worth” to Communicators? The Tally Is In—and It’s About $11 Per Minute

6/25/2015

Marketers Need to Stop Interrupting, Says Skyword CEO Tom Gerace in His Address to Brand Storytelling Conference Attendees

6/25/2015

80% of Companies Are Engaged in or Will Soon Begin a Big Data Project, With Many Spending as Much as $100,000 This Year

6/25/2015

Who Owns the Customer Experience? New Research Says CEX Starts At the Top—the C-Suite Must Lead Customer Engagement

6/24/2015

Brand Video Imperative: 80% of Millennials Consider Video Content When Researching a Purchase Decision

6/24/2015

91% of Marketers Use or Intend to Use Personalization Within the Next Year, While Half Plan to Increase Their Personalization Budgets

6/24/2015

Why Employees Are So Disengaged: Execs Lack Confidence in Their Employees' Ability to Communicate Business Strategy

6/24/2015

Messaging Manifesto: Consumers Are Tuning Out the Old-Fashioned Brand Strategy of Blasting the Same Message Over and Over

6/23/2015

Social Media Multichannel Use Among Retailers Continues to Rise: Facebook Still Dominates, But Growth Is Slowing, Yesmail Study Finds

6/23/2015

40 Percent of Consumers Have Shared Product Photos or Videos on Social Media—and Brand Packaging Often Spurs the Sharing

6/23/2015

Why We Should Keep Millennials Happy: New Atenga Study Identifies Key Reasons and New Ways to Keep Gen Yers at Their Jobs

6/23/2015

The State of Influencer Engagement: Online Influencers Are Key to Increasing Brand Visibility—and PR Should Take the Lead

6/22/2015

Shire, Sanofi and Bayer Top Reputation Institute’s New Rankings of Most Reputable Companies in Healthcare

6/22/2015

Service Crisis: 61% of Consumers Have to Interact with a Company on More than One Channel to Resolve a Customer Service Issue

6/22/2015

To Reply or Not Reply? That is the Question: Today’s “Always On” Work Culture and Expectations of Employee Availability

6/22/2015

New Study Uncovers Why Personality, Communication Style Trump Problem Solving as Drivers of Customer Experience

6/19/2015

Who’s Your Daddy: New Report Explores Modern American Dads’ Shopping Behaviors and Preferred Brands

6/19/2015

Social Media at Work: “Useless Content” Is Stopping Social from Breaking into the Workplace, New Report Finds

6/19/2015

Marketing and Advertising Hiring Update: Following Optimism Earlier This Year, Staff-Expansion Plans Have Been Reeled In

6/19/2015

Company Brand Is Key to Attracting Top Talent: Brand Reputation Now on Par with Salary for Job Seekers Evaluating Employers

6/18/2015

Bright Lights, Big Data: 90 Percent of Companies Benefit from Big Data in Today's Application Economy

6/18/2015

Brand Building: Top Opportunities and Challenges for Building Investment Management Brands Revealed in Marketing-Exec Survey

6/18/2015

Digital Domination: Web Ad Revenues Reach Historic $13.3 Billion in Q1 2015, a 16% Increase Over 2014’s Landmark Q1 Numbers

6/18/2015

Marketing Insights: Food, Wine and Beer Festivals Feed Millennials' Desire to Gather—and Liquidate Their Discretionary Income

6/17/2015

Associations Are Getting Braver and Experiencing Better Outcomes on Social Platforms, According to New Kellen Report

6/17/2015
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