May 25, 2015
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PR Biz Update

Financial Journalists Speak Out, Expressing Mixed Views on the Future of Their Own Profession—and Disdain for PR Pros, Study Finds

5/26/2015

Brand Irrelevancy and Fueling Growth Cited as Leading Reasons for Company Rebranding, Dixon/James Study Finds

5/26/2015

Evolving Perceptions About Diversity and Inclusion in Government Agencies Revealed In New Data From GBC and Monster

5/26/2015

Job-Search PR: 35% of Employers Are Less Likely to Interview Applicants Who They Can't Find Online, Says New CareerBuilder Recruitment Study

5/26/2015

Grocery PR: Trader Joe’s is Consumers’ Favorite Grocery Store for Third Straight Year, According to New MFI Study

5/22/2015

Top Concerns for Professional Women Include Lack of Advancement Potential, Increasing Workload and Gender Bias

5/22/2015

CMO Council Launches Global Innovation Ecosystem to Help Advance UNICEF's Use of Social Impact Technology

5/22/2015

Video Marketing’s Wide Reach: One in Four U.S. Adults Watches Original Digital Video Programming at Least Once a Month

5/22/2015

Businesses Are Embracing Big Data, but Hurdles Remain for Success: Data Quality, Security, Training Seen as Key Challenges

5/21/2015

Reputation’s Deadly Minefield: New Study Suggests Consumers Intend To Punish Companies Involved In Supplier-Driven Scandals

5/21/2015

Pie in the Sky PR: Drone Use Could Soon Become Common Practice for 40% of Businesses, Say Corporate Risk Managers

5/21/2015

New Research Singles Out Cross-Device Identification as Key to the Future of Marketing, Outlines Technological and Operational Considerations

5/21/2015

Retail PR Trends: Digitally-Influenced Sales in Brick-and-Mortar Stores Will Reach $2.2 Trillion by Year’s End, New Deloitte Study Finds

5/20/2015

Cash or Check for Your Post? Travel Bloggers are Impacting the Digital Inbound Marketing Age, Abbi Agency Study Finds

5/20/2015

Data Dilemma: More than Half of IT Pros Admit Not Having a Complete Picture of Where All of Their Organization’s Sensitive Data Lives

5/20/2015

The 2015 Best Companies for Leaders Announced by Chally Group: General Electric Takes Top Spot, with IBM and P&G in Top 3

5/20/2015

Political PR: Finally, Something Most of Us Agree On—Americans Are Skeptical of Every 2016 Candidate, New GW Battleground Poll Shows

5/19/2015

Retail PR Forecasting: New Study Explores Impact Wearable Technology Will Have on Consumer Shopping Behavior

5/19/2015

The Most Important Tools for Generating New Agency Business: The Most Effective—and the Most Overrated—Reviewed in New Report

5/19/2015

Marketing Insights: Havas Study Reveals Divergent Attitudes Toward Body Image and Health—Tensions Revealed Around Standards and Behaviors

5/19/2015

Amazon, Kellogg's and LEGO Top America's Largest Survey of Corporate Reputations: 8 Leading Brands in Reputation Institute Study Are New to Top 10

5/18/2015

Sustainability PR: Human Rights, Wildlife Protection Trump Deforestation and Climate Change When Choosing Brands, New G&S Study Reveals

5/18/2015

Sales/Marketing Divide: 61 Percent of Sales and Marketing Departments are Still Not Aligned Around Customer Engagement Strategy

5/18/2015

What Does Inclusion Mean to Millennials? New Research Reveals Why Understanding Gen Y’s Views on Diversity Is Vital to Long-Term Business Success

5/18/2015

Game On: Nearly 90% of Retailers Plan to Use Gamification for Customer Engagement, New Boston Retail Partners Study Finds

5/15/2015

U.S. Consumers Have "Big" Ideas about Shopping Small: Most Give Small Businesses High Marks for Service, Convenience

5/15/2015

Three-Step Plan for Recycling Content: Customer Communications Group Offers Tips for Efficiently Repurposing Content

5/15/2015

Friendly Fraud: Lagging Holiday Sales Continue to Hinder Retail Success—But Slump Doesn’t Slow $12 Billion Cyber Shoplifting Issue

5/15/2015

Vying for Seats in the C-Suite: PR and Marketing Often Compete for a Seat at the Table Due to Perceived Similarities, New Baylor Study Finds

5/14/2015

Millennials Are Driving Change in TV and Online Video Consumption: More Than 90 Percent of Consumers Open to “Cutting the Cord”

5/14/2015

Leadership Attitude in Focus: Executives Say Mindset Most Important Factor in Business Performance and Career Success

5/14/2015

Corporate Security: Many Corporate and Employee Computing Devices Remain Unsecured—Lack of Management a Concern

5/14/2015

Phones, Tablets, Watches and … Cars? Apple’s Brand Trust Booms as New Study Reveals Appetite for Apple Electric Vehicle

5/13/2015

B2B Media and Info Industry Revenue Hits Six-Year High, Up 3.3 Percent in 2014, New ABM Research Shows

5/13/2015

Retail Marketing Heads Up: Financial Impact of Mixed Content Security Warnings on Retail Websites Detailed In New Ponemon Institute Study

5/13/2015

Leadership Succession Crisis Escalates: Korn Ferry Succession Study Shows Lack of “Ready Now” Candidates to Fill Critical Roles

5/13/2015

Consumers Want More Video Marketing: Study Finds Four Times as Many Would Rather Watch Videos About Products than Read About Them

5/12/2015

The Empowered Shopper Era Analyzed in New WaggEd Study: Report Reveals Impact—and Dangers—of Technology on Retail Experiences

5/12/2015

Guiding Retail Marketers to Omnichannel, Programmatic Success: New Report Reveals Results of Survey Conducted of Leading Marketers

5/12/2015

The Internet of Evil Things: New Report Examines—and Warns—of the Rapidly Emerging Threat of High-Risk Hardware and Rogue Devices

5/12/2015

Proving Marketing’s Value: C-Suite’s Grades for Marketers Took a Dip This Year, New Performance-Management Study Finds

5/11/2015

Inside the C-Suite: U.S. CEOs Ease Off the Confidence Pedal in Latest YPO Survey, But Index Remains at Near-Highest Level

5/11/2015

PR Industry Leadership Crisis: New Plank Center Report Reveals Wide Gap Between Performance Grades of Leaders and Employees

5/11/2015

NewsSpark, an Original Content Publishing Platform Preparing to Launch in June, Invites Bulldog Readers to Its Private Beta

5/11/2015

Retail PR’s Future: Creepy or Cool? New RichRelevance Study Reveals How Consumers React to the “Store of the Future”

5/8/2015

More Retail PR Futurecasting: One Third of Online Shoppers Are Open to Drone Deliveries, New eDigitalResearch Study Says

5/8/2015

Broken Engagement: Employee Engagement Declines to Lowest Point in Eight Years, New Quantum Workplace Study Reveals

5/8/2015

Email Marketing in Focus: New StreamSend Research Offers 12 Ways Triggered Emails Create Customers and Drive Sales

5/8/2015

Are Small Businesses Not Leveraging Social Media? New Study Finds Lots of Room for Growth in Small Biz Social Presence

5/7/2015

Luxury Market Faces a Drought in the U.S. as Affluents Choose Conscious Consumption, Rather than Conspicuous Brands

5/7/2015
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