January 27, 2015
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PR Biz Update

Web Trends: Industrial Internet of Things Will Boost Economic Growth, but Greater Gov’t and Business Action Needed

1/27/2015

2015 Trends: Shift to Mobile Advertising, Cross Device Strategies and Native Formats Will Boost Return on Ad Spend for Marketers

1/27/2015

Boy Scouts Faces PR Disaster as Org’s Secret “Perversion Files” Are Made Public for First Time in New Sex-Abuse Trial

1/27/2015

Good PR in Focus: Nationwide Launches New “Make Safe Happen” Campaign to Bring Awareness to Home Safety Practices

1/27/2015

More DeflateGate Hot Air: Scandal Continues to Unfold as NFL Icons Feed Suspicions—While League Seems to Stall for Time

1/26/2015

Super Bowl Marketing: Fewer than Half of Advertiser Brands Predicted to Score Big—Pepsi, Doritos and GoDaddy are Champs

1/26/2015

Marketing Strategy: 70% of Companies Lack a Formalized Marketing Messaging Process for All Employees to Follow

1/26/2015

Interactive Media & Ad Execs Do Not Believe High Viewability Levels Will Be Reached By Most Digital Publishers By End Of 2015

1/26/2015

New Lawsuit Accuses McDonald's of Ignoring Racism: Should the Company Be Responsible for Actions of a Franchisee?

1/23/2015

Climate-Change PR in Focus: Pres. Obama Says There is “No Greater Threat” in SOTU—How Do Americans Really Feel?

1/23/2015

Digital Marketing, Customer Journeys Among Top Priorities for Marketers in Salesforce’s New 2015 State of Marketing Report

1/23/2015

Industry Spotlight: New Study Shows How Automotive Suppliers Can Improve Social Media Engagement in 2015

1/23/2015

"Deflate-Gate" Becomes Latest PR Nightmare for the NFL: Controversy Adds to Laundry List of Headaches This Year

1/22/2015

Customer Care in Focus: Social Media Customer Service Doesn’t Hold up to Americans’ High Standards, New Research Finds

1/22/2015

PR, Retail and the Internet of Everything: Hyper-Relevance Is Key to Winning the Digital Consumer

1/22/2015

Digital Technology’s Impact on Family: New Prosumer Report From Havas Worldwide Reveals Shift In Perspectives

1/22/2015

Hollywood's PR Pickle: Lack of Diversity Among Oscar Nominees Generates Vocal Anger—And a Couple of Conspiracy Theories

1/21/2015

Edelman’s Latest Trust Barometer Shows that Trust in Institutions Has Dropped to Level of Great Recession

1/21/2015

Video Marketing: Use of Video Increases Average Order Value, Conversions and Revenue for E-Commerce Brands

1/21/2015

The Modern Workplace: Business Needs to Reset Its Purpose to Attract Millennials, and Address Leadership-Aspiration Gender Gap

1/21/2015

Penn State Coach Joe Paterno’s Reinstatement as College Football’s Winningest Coach Carries Heavy PR Price Tag

1/20/2015

Most Memorable Product Launches of 2014: iPhone 6 Plus, Xbox One and PlayStation 4 Named Top Products in a Digital Generation

1/20/2015

Retail PR Insights: New IBM Consumer Study Reveals Widening Gap Between Consumer Expectations and Behavior

1/20/2015

Marketing and Media M&A Expected to Increase in 2015, Fueled by Interest in Analytics, Digital, Mobile and Data/CRM

1/20/2015

Chipotle’s PR Quandary: Burrito Chain Pulled Pork Items in Some States Over Ethical Concerns—But Were Consumers Cheated In the Process?

1/16/2015

Inside the Charlie Hebdo Tragedy: In New Editorial Piece, Mag Founder Says He’s “Upset” with Slain Editor Charb, Who Pushed for Edgy Content

1/16/2015

Women Leaders in Focus: New Study Examines How Personality Traits Overcome Barrier and Stereotype Threats at Executive Level

1/16/2015

The Multiple Personalities of Customer Care: New Study Reveals Five Wide-Ranging Company Personas in Customer Service

1/16/2015

GM Poised to Change Consumer Perception of Electric Cars: Automaker's New Chevy Bolt Sets Up a Showdown with Tesla

1/15/2015

Super Bowl Marketing Insights: This Year’s Big Game Consumer-Viewing Habits Will Demand New Strategies for Brand Advertisers

1/15/2015

2014 Brands of the Year: Baskin-Robbins, Google and Netflix Among Top Brands that Maintained Year-over-Year Category Dominance

1/15/2015

Email Marketing Budgets Continue to Rise as Marketers Strive to Improve Automation, Relevancy and Data Access, New Study Finds

1/15/2015

Charlie Hebdo Keeps Pushing: Despite Growing Threats, French Publisher Releases New Issue with Muhammed On Cover

1/14/2015

Do Ray Rice-Style Incidents Run Rampant? Most Americans Believe Sports Teams Hide Reports of Players’ Abusive Behaviors

1/14/2015

Corporate America’s Creativity Gap: U.S. Workers Want More Creative Job Opportunities—And Don’t Think Their Companies are Innovative Enough

1/14/2015

Most Mobile Shoppers Turn To Their Devices for Product Specs Rather than Store Employees and In-Store Info, New CEA Study Says

1/14/2015

Obama Slammed for “Paris Unity March” PR Fail: President’s No-Show Dubbed a “Snub” By Media and Politicians

1/13/2015

UVA Fraternity’s Reinstatement Closes Book on Rolling Stone’s Debacle—But Nightmare Continues for College Rape Victims

1/13/2015

Battle Of The Brands: Winners And Losers In The Culture Wars Ranked in New Cultural Vibrancy Study

1/13/2015

Businesses Are Investing Heavily in Big Data Analytics: New Study Examines Pains of Last-Gen Analytics Tools

1/13/2015

McDonald’s’ PR Game-Changer? The Fast Food King Embraces Initiative to Temporarily Replace Toys in Happy Meals with Books—But Will the New Effort Earn Company Support from Critics?

1/12/2015

The New Marketing Organization: Data-Driven Marketing Drives Customer Engagement and Market Growth, New Report Forbes Insights/Turn Shows

1/12/2015

Marketing to Millennials: New Study Finds Gen Yers Love to Watch Network Television—But They Prefer Streaming to Cable Subscriptions

1/12/2015

Media Influence in Focus: Former Press Secretary Jay Carney Questions Editorial Judgment at Charlie Hebdo—Parody Cartoons Were Too Easily Considered “Inflammatory” by Extremists

1/12/2015

Social Brand Engagement: New Study Suggests that Sports Fans Who Post on Social Media While at Live Events Are More Likely to Buy Products From Event Sponsors

1/9/2015

Mobile-Shopping Marketing Insights: New Study Examines Consumers’ Attitudes and Expected Trends in 2015—96% Plan to Use Mobile to Scout for Deals, But Most Prefer Buying In-Store

1/9/2015

Customer Service-PR Tailspin: Major Discrepancy Between Perceptions of Customer Care Revealed in New Mblox Study—Businesses Think They’re Delivering, Consumers Beg to Differ

1/9/2015

Political PR: As New Congress Settles In, How Do Americans Feel? Only 1 in 4 U.S. Adults are Confident America's Divided Government Will Do What Needs to Be Done for the Country

1/9/2015

New Year's Resolution Makers Offer Marketers a Bounty of Opportunities: 31% Will Go Online for Products to Help Reach Goals—and “It Behooves Digital Marketers” to Help Them, New Study Says

1/8/2015

Leadership Crisis in Focus: Employee Trust and Confidence in U.S. Corporate Leaders Improves Slightly in Last 4 Years—But Only Half Think Leaders are Effective, New Research Finds

1/8/2015
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