No longer just a good thing to do, corporate social responsibility is now a reputational imperative—or liability. As revealed in a new study by Cone Communications and Echo Research last week, companies are expected to be an active participant—if not a driving force—in solving the most pressing social and environmental issues. Corporations that disregard this consumer-demanded role risk more than their reputation—nine in 10 global citizens say they would boycott if they learned of irresponsible behavior. "Consumers across the globe resoundingly affirm CSR as a critical business strategy," says Dan Soulas, managing director of Echo Research. "It is vital for companies to understand the unique, market-level nuances to effectively participate in the CSR interchange. A one-size-fits-all approach just won't work …"
Brand Innovators, a peer-to-peer community of more than 2,000 brand marketers, announced the winners of the second annual 40 Under 40 Class of 2013, honoring the 40 most innovative and influential brand marketers under the age of 40 in North America. The winners were honored at last week's Brand Innovators "40 Under 40" Celebration in New York, coinciding with Internet Week. The winners were selected based on their industry accomplishments and excellence in driving digital marketing and innovation at Fortune 500 companies and other leading brands. "This year's '40 under 40' are driving innovation in brand marketing by leveraging digital media and mobile to transform the way their brands interact with their consumers …"
The recently published 2013 Financial Times Bowen Craggs Index of corporate Web effectiveness, now in its seventh year, provides a unique analysis of how well the world's largest companies are using digital channels to reach out to different audiences including the public, investors, interest groups, policy makers, customers and potential employees. A key finding is that companies operating in controversial sectors (energy, tobacco, pharmaceuticals) or which have suffered reputational damage are among the world's best at digital corporate communications. Eight of the top ten best performers in the Index fall into one of these categories. "The importance of online channels has become widely established as a vital way in which very large companies …"
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Bulldog Reporter's PR University presents a new Master Class Webinar
SEO Press Release Boot Camp: New Power Tips for Boosting Reach and ROI with Company News Thursday, June 6, 2013
SEO can seem like a cheap and easy way to push your press releases to the top of the search listings, but it's not as simple as it looks. Google, Bing and Yahoo constantly tweak their algorithms so you have to keep up with them, and besides, SEO is not a one-size-fits-all deal. Different audiences need different SEO strategy. To see how you can become or remain an SEO power user, join Bob Varettoni, Executive Director, Corporate Communications, Verizon, Warren Lee, SEO Manager, Adobe, Sally Falkow, President of Meritus Media and "The Leading Edge" blogger and Sarah Skerik, VP Social Media at PR Newswire/MultiVu.
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By Steve Beale, News Editor and Inside Health Media Editor, Bulldog Reporter
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Bulldog Reporter's PR University presents a new Master Class Webinar
The PR of Pain: Crisis Communications in Tough Times---How to Announce Layoffs, Shortfalls and Other Bad News While Preserving Your Reputation Friday, June 7, 2013
At some point to every organization there comes bad news. Layoffs, financial shortfalls, cutbacks—whatever form it takes, wouldn't you want to be ready now with a confident and focused response that addresses the problem head on, but still preserves your reputation? And who better to learn about crisis communications from than crisis master James Lukaszewski, president of The Lukaszewski Group Division of Risdall Public Relations? His years of front-line experience will help you ready yourself for the day Bad News strikes.
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By Aaron Perlut, Founder, Elasticity; Contributor, Forbes.com|
NEW FROM BULLDOG REPORTER
Introducing "The Ultimate PR Agency Financial Management Handbook—How to Manage by the Numbers for Breakthrough Profitability of 20% or Greater"—Download Now |
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If you're the president of a PR firm and you're not generating consistent net profit of 20% per year, isn't it time to take control of your business once and for all? Isn't it time to give your people—and yourself—the benefits of prosperity and predictability that you deserve? If you're ready to run your PR agency using today's best practices of disciplined financial management, you'll want to own and use this fundamental guide, written by renowned PR agency financial guru Rick Gould. Discover inside strategies, techniques, ratios and hard-won wisdom that are certain to increase your PR agency's profitability to 20% or even 30%—no matter what the economic environment. Download Now! |
By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter
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Bulldog Reporter's PR University presents a new Master Class Webinar
Prepare Your CEO to Face the Press: 10 Powerful Media Training Techniques and Video Lessons in 90 Minutes Thursday, May 30, 2013 How would you like to learn a set of proven media interview and presentation techniques guaranteed to prepare your exec to face, disarm and even impress the press—with utter confidence? How would you like to help your top management become coveted, quotable and message-ready media sources overnight, while doubling your positive media coverage? This intensive webinar will arm you and your corporate spokespeople with tips and inside strategies for keeping your cool and staying on message even in tense press encounters. It's taught by renowned author and media coach TJ Walker, CEO of Media Training Worldwide, Bulldog Reporter's top-rated media trainer.
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By Brian Pittman, Associate Publisher and PRU Training Director, Bulldog Reporter
NEW FROM BULLDOG REPORTER Introducing "Breakthrough Press Releases for the Digital Age: How to Write Press Releases That Skyrocket Media Coverage and Search Visibility"—Download Now If you want to ensure that your news releases deliver the powerful punch that rivets editors' attention, plus the magic elements that search engines love, make sure your releases follow the advice and rules you'll find in Bulldog Reporter's new handbook on writing press releases for the digital age. Discover how to pack your releases with compelling words and real news, how to use multimedia tools correctly, how to write for SEO, and how and when to use wire services—plus 10 danger signals of a bad release, 10 worst grammatical mistakes in press releases and 10 most misused words in PR. All staff members who write press releases should have a copy of this essential guide on their desks. Download Now! |
By Jim Sinkinson, Publisher, Bulldog Reporter| BULLDOG REPORTER'S NEW WEBINAR WORKSHOP Travel & Destinations Social Media PR: Advanced Practices in Digital, Social and Mobile Marketing Workshop |
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Finally, a half-day webinar that gives communicators at hotels, resorts, theme parks, cruises, cities and regional attractions the latest social media PR, digital marketing and mobile tools used by smart travel destinations to build loyalty, website traffic, press coverage and bookings: Bulldog Reporter's "Travel & Destinations Social Media PR: Advanced Practices in Digital, Social and Mobile Marketing Workshop." This event takes place Friday, May 31, 1PM-5PM ET (10AM-2PM PT) from the comfort of your office or conference room. It features moderator Sally Falkow, President of Meritus Media, one of PR's leading social media experts, plus practitioners from Hotels.com, Travelocity, JetBlue Airways, Greater Houston CVB, New Orleans CVB and many more, who share their latest discoveries about how to harness the amazing power of social networks and news sites. It also features top journalists from National Geographic Traveler, The Los Angeles Times and other influential outlets. Get inside their planning, monitoring and engagement techniques in this concise, practical half-day virtual event. To see specific topics and presenters, print out the five-page brochure. Register by Friday, May 17 to save $100. Go to online details, print our 5-page brochure or phone 1-800-959-1059. |
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Today's Media Moves
Today's Journalist Pitching Tip
| Final Deadline: Wednesday, May 15 Announcing the new 2013 Bulldog Stars of PR Awards—the ultimate recognition for Communications Professionals and Agencies: Go here to win |
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This year some 95 Bulldog Stars of PR Awards will be granted—more than ever before, more than any other competition for communications professionals and firms—honoring the best and brightest in our industry. Why should you enter? First, because the Bulldog Awards competition is the only one in the industry judged by working journalists—some of the most critical and objective communications practitioners and some of the people we work hardest to please. When they say you're the best, you know you are. Second, because when you win a Bulldog Stars of PR Award, the world knows about it—winners receive more coverage, more publicity and more visibility than with any other awards program for communications professionals. Third, entry is easy and inexpensive. For complete details, print out the six-page brochure |
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NEW FROM BULLDOG REPORTER! If you only add one book to your professional library this year, make it the "Treasury." This collection of the best digital/social PR campaigns of the past three years is guaranteed to ignite your imagination, turn on your team and push your creativity to exciting new heights. Pull the "Treasury" out before you plan any digital/social campaign: Use it to review brilliant campaigns that match your product type, your communications challenge or your creative strategy. The "Treasury" gives you in-depth outlines of 100 award-winning digital/social PR efforts that earned unparalleled online visibility. Get online details, print the 2-page brochure or call 1-800-959-1059 to order. |
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