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August 22, 2014
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PR Biz Update

Social Brand Loyalty in Focus: New Brand Satisfaction Study Reveals the Top 20 Brands with the Most Loyal Followers on Facebook in 2014—Costco and Ziploc Take Top Rankings

Marketing developer LoudDoor has released a new follow up to its 2013 study of the Top 20 Brands With the Most Loyal Fans on Facebook. LoudDoor's evergreen brand satisfaction survey tracks every major brand on Facebook and how likely fans are to recommend those brands to friends or colleagues. From there participants complete a robust demographic, behavioral and attitudinal survey. "The Brand Satisfaction survey continues to be a sound measurement device for companies to measure true advocacy and affinity of their most important customers. More and more brands are relying on the study to build a holistic strategy for using social media to not only identify and understand who are their true advocates …”

The Modern Executive: Execs Value Flexible Work Schedules as They Adjust to the 24/7 Work Week, According to the AESC’s BlueSteps Survey

The 2014 BlueSteps Work-Life Balance Report, just released by the Association of Executive Search Consultants (AESC), discovered that while modern senior-level executives are working more hours and in more locations now than in the past, over half (52%) are satisfied or very satisfied with their work-life balance. Global executives work an average of 58.5 hours per week, with 39% working over 60 hours per week. In comparison, four years ago, 55% of senior-level executives did not believe their current work-life balance was satisfactory. “Senior executives are clearly working out how to balance the extreme demands that globalization and 24/7 accessibility can make upon them. Technology, while creating this accessibility, has also provided a form of liberation from the traditional workplace …”

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Webinar - 08/28/2014

Bulldog Reporter’s PR University presents a new Master Class Webinar

How to Prove the Value of Social Media to Top Management: Four Brands Share Their Strategies
Thursday, August 28

If you’re feeling pressure to prove digital ROI, then this is one event you can’t afford to miss. Not only will leading measurement guru Katie Paine walk you through her proven, practical five-step methodology for setting, tracking and presenting your very own digital KBI (“Kick Butt Index”) to management—but social media experts and co-presenters Allan Gungormez (Transamerica), John P. Murray (Blue Cross & Blue Shield, Nebraska), Leslie Drate (NVIDIA) and Megan Ganee (The Salvation Army) will also share the latest monitoring tools, dashboards, techniques and key performance indicators (KPIs) that most impress the C-suite when it comes to proving the value of social media efforts. In just 90 information-packed minutes, you’ll learn how to design social media programs that move the needle, how to define bottom-line objectives from the start and how to analyze the results of any online program or initiative—regardless of which social media channels you’re using. You’ll come away with practical checklists, timely tips, new metrics and—best of all—a clear method for measuring your next social media campaign.



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Prime Research

Looking Ahead: Big Data, Globalization and Other Emerging PR Research and Measurement Trends to Watch—Feature 4

By Jon Greer, Contributor, and Richard Carufel, Editor, Bulldog Reporter; Presented in Partnership with PRIME Research

Just as every business must confront the challenges of “big data,” globalization and the constant march of technology, evolving communication channels and the accelerating pace of business, public relations and the research that supports it must advance to meet the demands of the day. For public relations professionals, the most exciting high-potential development is social media analytics as a source of real-time business intelligence. The data generated through social analytics achieve even greater potency when combined with traditional media analysis, surveys and statistical modeling. And when done properly, the combination delivers reliable streams of “small data” which add context and understanding within big data environments.   

But with scores of new social analytics tools launching daily (compounded by the rate at which they disappear), Fortune 1000 communications executives find it difficult to stay on top of the many developments that promise to revolutionize measurement. But how, exactly, have the advent of social media monitoring and measurement tools changed the landscape for communications departments? Which emerging trends will change research and measurement most in the years ahead? Which social media metrics should communicators be tracking and how can they do so? How should you respond to these rapid changes, and what do they mean for the role and influence of your communications department? ...

 

Research-Based Public Relations Insight

With offices around the world, PRIME Research marries technology with talent to provide international clients with research-based public relations insights and guidance to help inform better communications and business decisions. For more information about PRIME, email Brittany Luse at luse@prime-research.com.

 

 

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Deskside

Beware the Dangers of Name-Dropping When Pitching Top-Tier Journalists

By Steve Beale, News Editor and Inside Health Media Editor, Bulldog Reporter

Journalists, especially at the A-list outlets, are a competitive bunch. They live for the scoop, the exclusive, or at a minimum, the unique angle on a widely reported story. Based on feedback we've heard from journalists, this point seems to be lost by a certain segment of PR pros, who sometimes try to use coverage in one top-tier outlet as a way to get ink in others.

The faux pas takes two forms. The most egregious is when you pitch a reporter at, say The New York Times, and suggest that he or she cover your client because they just got a great write-up in The Wall Street Journal (yes, it really does happen).

Slightly less irksome is pointing out that The Wall Street Journal just covered XYZ trend, which means you should cover it too, and hey, we have a client who can speak to the topic. You get extra demerits if the reporter you're pitching has already written about the trend. Not only are you touting the competition -- you're also demonstrating ignorance of the scribe's previous work ...

Get an inside track to 270 most popular and influential bloggers covering travel, destinations and accommodations.

Download Now!

This rare, just-updated list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited travel and destination blogs—now's the time to start pitching. But first you have to know who the top bloggers are, what they are covering, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date travel blog list on earth, featuring editorial contact info—including all available email addresses, website and Twitter links, and/or phone numbers—for 270 top outlets. Best of all, you can download the new 2014 Travel Blogger Contact Guide now. It's a travel and destination media pitching and placement gold mine! Learn more and purchase your copy now.
Download your copy now.



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Thought Leaders

6 Career Advice Tips for PR Professionals to Get Ahead

By Joe Fennell

The recession hit many PR professionals hard, but now that the economy is showing consistent signs of growth, you're likely to have more work on your hands. The wily PR rep can turn these opportunities into significant growth, carving out a hard-charging career and opening up avenues for entrepreneurship. Use these tips to stay ahead of the curve.

1. Focus on the Details
Whether it's crafting a pitch, creating a press release, or writing a speech, pay attention to the details. In today's world, where everything needs to be done yesterday, it's easy to let details slip through the cracks. Proofread your content, make sure the emails you send are addressed to the right person, and don't forget to link to your clients' websites. These may seem like no-brainers, but I don't know how many times I've received emails from reps without supporting links or documentation, or that are addressed to the wrong person. These details matter, and can be the difference between landing coverage for your client, or having your release end up in the trash ...

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Sally Falkow
APR

BULLDOG REPORTER’S NEW WEBINAR WORKSHOP

Announcing the New Advanced SEO Writing Workshop for PR: How to Optimize Copy, Content and Careers in the Era of Social and Mobile Search
Friday, September 26

Learn how your organization can take advantage of powerful new SEO strategies and techniques to dramatically increase the visibility of your press releases, online newsroom, social media, backgrounders, videos, white papers, website—all your communications. If you haven’t retooled your SEO play book in the past six months to incorporate new search algorithms and such elements as visual content, Facebook Search and mobile search, now is the time: Once you take advantage of today’s new tagging strategies, writing and sharing techniques, you’re bound to skyrocket your search rankings. This hands-on, half-day webinar workshop will give you the skills you need to create, implement and measure a cost-effective SEO plan, step by step. This workshop is by digital PR expert Sally Falkow live on Friday, September 26. Regular price is $695 but if you register by Friday, August 29, you save $200; register by September 12 and save $100.  Go to online details, print our 3-page brochure or phone 1-800-959-1059.



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Winning PR Campaigns

Grand Slam Campaign Launch: How KPMG Scored Top-Tier Media Coverage, Social Buzz and Employee Engagement In the Incredible “Reading Relay”

By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter

Everyone building a PR campaign from scratch wants to start with a bang. But gathering resources, internal support and media contacts can be daunting, and strategizing for success takes a carefully designed regimen. When KPMG, a leading provider of audit, tax and advisory services, embarked on a campaign to boost nationwide recognition for KPMG’s Family for Literacy (KFFL) program, the team cleared all these hurdles and more. With a goal of increasing media coverage by 100%, KPMG needed all hands on deck every step of the way. 

The Challenge: Raise awareness for CSR efforts with a brand new PR idea. KPMG’s Family for Literacy (KFFL) program is dedicated to fighting childhood illiteracy in low-income communities, and 2013 marked the five-year anniversary of the KFFL program. Recognizing the opportunity to celebrate this milestone, KPMG created a nationwide “Reading Relay” during which KPMG’s 90 offices across the country conducted events to serve children from low-income families. KPMG’s communicators sought to leverage the Reading Relay to amplify KPMG’s efforts, primarily through traditional media coverage and social media. They also hoped to engage over one quarter of KPMG employees—about 22,000 of them—and increase the number of donated books by 20% ...

Idea Bank

Need for Speed: Tech Scribes Dish 12 Tech Trends and Three PR Pitching Tips

By Brian Pittman

Consumer tech media are some of the most popular destinations online. Almost everyone has an interest in the latest news about wearable tech, tablets, HD TVs and more—and they turn to these influential tech media 24/7 for the information they need. So what top tech trends are these influencers covering now and in the months ahead—and how can you tap into the growing craving for tech news to get your gear, gadgets and tech goodies on the radar of top outlets? Some quick tips from PR University panelists past and present:

1. Trends change fast—so tie to what’s hot now. Nothing churns as quickly as tech and gadget trends—what’s hot this month may be old news next month. That’s why PR pros need to stay on top of the latest consumer tech gadgets and gear, with an eye toward pegging company or client products to emergent industry trends and consumer “must haves ..."

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Webinar - 08/28/2014

Bulldog Reporter’s PR University presents a new Master Class Webinar

How to Prove the Value of Social Media to Top Management: Four Brands Share Their Strategies
Thursday, August 28

If you’re feeling pressure to prove digital ROI, then this is one event you can’t afford to miss. Not only will leading measurement guru Katie Paine walk you through her proven, practical five-step methodology for setting, tracking and presenting your very own digital KBI (“Kick Butt Index”) to management—but social media experts and co-presenters Allan Gungormez (Transamerica), Andy Williams (Blue Cross & Blue Shield, Nebraska), Leslie Drate (NVIDIA) and Megan Ganee (The Salvation Army) will also share the latest monitoring tools, dashboards, techniques and key performance indicators (KPIs) that most impress the C-suite when it comes to proving the value of social media efforts. In just 90 information-packed minutes, you’ll learn how to design social media programs that move the needle, how to define bottom-line objectives from the start and how to analyze the results of any online program or initiative—regardless of which social media channels you’re using. You’ll come away with practical checklists, timely tips, new metrics and—best of all—a clear method for measuring your next social media campaign.



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On Deadline

A History Lesson for the Communications Professional: What U.S. Presidents Have Taught Us about Public Relations and Reputation Management

By Kate Connors, Senior Account Manager & Social Media Strategist, Media & Communications Strategies, Inc.

Since before I can remember, I have been a fan of history. So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. history textbooks, and more specifically, from our former presidents. Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21st century. So for any of you who have ever questioned a history major as to why he or she entered into communications, here is a look at what the past taught me about my future career:

“It is better to be alone than in bad company.”—George Washington, 1st President of the United States (1789–1797)—George Washington had the tough task of defining the role of “President of the United States,” but it helped that he was no stranger to the importance of public image. He recognized the company you keep is a direct reflection of you as an individual, which is something many brands are dealing with today, especially with the pressure of social media and real-time sharing ...

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Introducing Bulldog Reporter's New & Improved "The Ultimate PR Agency Financial Management Handbook—How to Manage by the Numbers for Breakthrough Profitability of 20% or Greater"

If you're the president of a PR firm and you're not generating consistent net profit of 20% per year, isn't it time to take control of your business once and for all? Isn't it time to give your people—and yourself—the benefits of prosperity and predictability that you deserve? If you're ready to run your PR agency using today's best practices of disciplined financial management, you'll want to own and use this fundamental guide, written by renowned PR agency financial guru Rick Gould. Discover inside strategies, techniques, ratios and hard-won wisdom that are certain to increase your PR agency's profitability to 20% or even 30%—no matter what the economic environment. Download Now!



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Media Pro News

Today’s Media Moves:

Today’s Media Pro Journalist Pitching Tip:

Media Pro

To receive hundreds of Bulldog Reporter's exclusive Pitching Tips—advice from top journalists themselves on how to place stories in their media—sign on for a 30-day trial to Bulldog Reporter's twice-weekly Media Pro Pitching Alerts for just $1! Also receive a free $299 audio conference: "Perfect Email Pitches: Master PR Scribes Reveal How to Craft Copy That Boosts Opens and Media Coverage." No obligation to continue. Sign on now: 30-day trial and free audio conference just $1.

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Webinar - 09/04/2014

Bulldog Reporter’s PR University presents a new Master Class Webinar

What the C-Suite Wants Today: How Corporate Communications Can Use Measurement to Increase Influence and Impact
Thursday, September 4

If you would like to learn the latest success metrics your boss or client’s execs crave—and new methods for assuring, measuring and presenting those results so you can gain influence and impact, this session is for you. Join PR measurement expert Mark Weiner, CEO of PRIME Research, who will reveal the latest findings on what execs expect from PR—and teach you how to prove your value by supporting outcomes that contribute to corporate objectives every time you launch a campaign. He will also show you how to equate PR outputs with sales generation—and the best KPIs, dashboards, tracking tools and measurement tricks for proving your effectiveness. You’ll come away with checklists, a process for measuring the successes of your campaigns—and best of all—how to use this research and measurement to increase your clout and credibility. If you’re feeling pressure to prove ROI and gain influence in the C-suite, then this is one event you can’t afford to miss.



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Now Accepting Entries

2014 Bulldog Digital/Social PR Awards
Friday, August 29

This year 82 PR and corporate communications professionals will win Digital/Social PR Awards from Bulldog Reporter—honoring the best our industry has to offer in interactive communications and publicity. Entry is easy and inexpensive.
Complete online details.
Guidelines for Submission.
Entry FAQs.
Print 2014 Bulldog Digital/Social PR Awards Brochure



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