March 05, 2015
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PR Biz Update

Fast Food PR Rankings: New Study Ranks Quick-Service Eateries on Quality, Service, Atmosphere and Value

A new nationwide study by customer intelligence solutions firm Market Force Information reveals consumers’ favorite quick-service restaurant (QSR) chains in four popular food categories: pizza, Mexican fare, chicken and sandwiches. Papa Murphy’s topped the pizza category for the second consecutive year, Chipotle and Qdoba tied in the Mexican category, Chick-fil-A led for chicken and Jason’s Deli ranked first for sandwiches. “Most restaurant brands are focusing on service as their competitive differentiator today, but that may not be the case tomorrow as technology for ordering and paying continues to attract attention,” said Cheryl Flink, chief strategy officer for Market Force.

Internal Communications in the Spotlight: Employee Engagement and Retention Poised to Become a Global Crisis

Lack of employee engagement is the top issue currently facing 87 percent of HR and business leaders (up from 79 percent last year), according to Deloitte's third annual Global Human Capital Trends 2015: Leading in the New World of Work report released this week. Yet, the majority of organizations are still failing to take action to improve their culture, potentially jeopardizing future growth. "As demand for talent picks up, the balance of power in business is rapidly shifting from the employer to the employee," said Josh Bersin, principal and founder of Bersin by Deloitte. "Moreover, workers are becoming more mobile, contingent and autonomous, and as a result, harder to manage and engage.”

Thought Leaders

Welcome to the Shark Tank: Free Public Relations for Small and Emerging Brands

By Lisa Wells, President, LWPR

After an appearance on ABC’s Emmy award winning reality show Shark Tank, make sure your company’s e-commerce site is ready for multi-channel ecommerce and that your customer service is flawless because even if you don’t make a deal, both winners and losers unanimously feel the boost to their bottom line. From just the media exposure alone, brands still see a significant rise in orders. Of course, there are some companies that, despite the Sharks’ help, still end up closing down, but for most, the upside is tremendous.

Stephen Hersh, President of Biaggi, a new line of folding luggage, appeared before the Sharks this past November. “Just being on Shark Tank elevated the Biaggi brand in a big way and the results so far have been great. Last week we sold out in our QVC debut, so our partnership with Shark Lori Greiner is off to an excellent start.”

On Deadline

Creative Destruction: The Role of Rhetorical Demolition in Tech PR

By Joshua Reynolds, CEO, Blanc & Otus

Communications isn’t just a creative endeavor—when executed effectively, it’s a destructive one. The time has come for those of us in the tech PR industry to embrace our inner destroyer.

Unhelpful hyperbole and buzzwords proliferate tech PR. The white noise has become deafening in areas such as the Internet of Things, mobility, APIs, nanotechnology, wearables, AI and other items on the current “next big things” list. That means that getting a signal through the noise is harder than ever. It also means that the value of tech PR drops precipitously as noise levels increase.

So before launching into the next big thing, it’s time to engage in some meaningful communication innovation of our own. And that starts with blowing things up in a process known as “creative destruction.”

Media Pro News

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