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PR Biz Update

Finger-Pointing and Wrist-Slapping Permeate JPMorgan's Contentious Shareholders' Meeting, But CEO and Chairman Dimon Emerges With His Full Power Intact — For Now: "We Are Weary Of Your Mistakes," One Shareholder Warns

As Its IPO Looms, Facebook Makes An Effort To Clear Up Concerns About Its Latest Privacy Policy Changes: As Chief Privacy Officer Egan Streams a Q&A Session, New AP/CNBC Poll Shows Half Of Americans Consider Facebook a "Passing Fad"

The New, Post-Recession Nation: New Solomon McCown Study Finds Americans Emerging From the "Great Recession" More Thrifty and Determined — Refined American Dream Emphasizes Happiness and Health Over Materialism

Piper Comes A'Calling: News Corp. Exec Rebekah Brooks Charged With Perverting the Course of Justice In Phone-Hacking Scandal — Brooks Among Six People Indicted By the UK's Crown Prosecution Service

New Study Calls Attention to Need for Multichannel, Metrics-Driven Approaches to Help Solve Customer Challenges: Survey Highlights Opportunities and Challenges for Managing Metrics and Defining Areas of Ownership — Budget Cited as Lowest Obstacle

Alex Sabbag
Special Events & Public Relations, Susan G Komen Chicago

PR University Master Class Webinar

90 Minutes to More Powerful Online and Telephone Pitches: How to Win Journalists' Hearts and Make Your Placements Soar

Thursday, May 17, 2012

There are lots of ways you can reach out to a journalist or blogger nowadays—email, Facebook, LinkedIn, not to mention the phone. But that doesn't mean pitching is any easier. You still have to make the right move at the right time to score. So what if you could learn those tested hooks and lines that will grab attention? You will learn how to pitch with greater success, and in just 90 minutes, when you join PR University's Master Class webinar with Allison E. Rogers Furbish, Web Media Coordinator, King Arthur Flour, Alex Sabbag, Special Events & Public Relations, Susan G Komen Chicago, Brian Devenny, Director, Media Relations of DS Simon Productions, and Dan Beeson, Director, Media Relations, Mother Nature Network.

For more information go to event landing page, or call 1-800-959-1059.

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COMPLETE REPORT NOW AVAILABLE AS PDF

Bulldog Reporter's 2012 Video Production & Distribution Buyer's Guide

Bulldog Reporter's 2012 Video Production & Distribution Buyer's Guide
This comprehensive report explores the rapid evolution of PR’s availability and use of video, and how advancing technology has turned video into a bona fide PR tool. It also presents a strategic vision of PR video usage, including an overview of the various video formats in use today. In addition, the guide examines various methods for measuring and monitoring your video efforts for optimal ROI, as well as some of the add-on bells and whistles that many providers offer, how — and how much — video service providers charge, and what you should know about billing. Finally, we present a comparison chart of the various features, services, in-house and remote production capabilities and price packages of leading video production and distribution providers.

DOWNLOAD BULLDOG REPORTER'S 2012 VIDEO PRODUCTION & DISTRIBUTION BUYER’S GUIDE NOW

Media Pro News

Today's Media Moves:

Today's Journalist Pitching Tip:

Media Pro

To receive hundreds of Bulldog Reporter's exclusive Pitching Tips—advice from top journalists themselves on how to place stories in their media—sign on for a 30-day trial to Bulldog Reporter's twice-weekly Media Pro Pitching Alerts for just $1! Also receive a free $299 audio conference: "Perfect Email Pitches: Master PR Scribes Reveal How to Craft Copy That Boosts Opens and Media Coverage." No obligation to continue. Sign on now: 30-day trial and free audio conference just $1.

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NEW FROM BULLDOG REPORTER

Introducing "The Ultimate PR Agency Financial Management Handbook—How to Manage by the Numbers for Breakthrough Profitability of 20% or Greater"—Download Now

The Ultimate PR Agency Financial Management Handbook

If you're the president of a PR firm and you're not generating consistent net profit of 20% per year, isn't it time to take control of your business once and for all? Isn't it time to give your people—and yourself—the benefits of prosperity and predictability that you deserve? If you're ready to run your PR agency using today's best practices of disciplined financial management, you'll want to own and use this fundamental guide, written by renowned PR agency financial guru Rick Gould. Discover inside strategies, techniques, ratios and hard-won wisdom that are certain to increase your PR agency's profitability to 20% or even 30%—no matter what the economic environment. Download Now!

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PR Opinions & Issues

"Green" Business Stars are Aligning: Corporate Sustainability Is Driven By the Bottom Line

PR Trend Watch

Are You a George Clooney In Your Industry? Seven Power Questions to Help You Or Your Client Become a "Bankable Star" of Thought Leadership

This rare, just-updated list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited mommy blogs—now's the time to start pitching. But first you have to know who the top bloggers are, what they are covering, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date mommy blog list on earth. Best of all, you can download the 2012 Mommy Blogger Contact Guide now. It's a mommy blogger media pitching and placement gold mine!

Learn more and purchase your copy now.

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Christine Young
Owner, Author, Mom Blog–"From Dates to Diapers and Beyond!"

PR University Meet the Editors Webinar

Top Parenting Bloggers Tell PR What's Hot, What's Trending and How to Get Your Stories into Their Popular Blogs

Thursday, May 24, 2012

Whether they are diapering dads or multitasking moms, parenting bloggers are among the Web media players getting the most interest—and attention. If you handle PR for consumer brands, wouldn't you love to hear directly from leading parenting bloggers about what gets their interest and attention, about how you can work with them and others to push your brand? Join us as PR University's new Meet the Editors webinar spotlights five of these hot bloggers—Christine Young, "From Dates to Diapers and Beyond!", Tésa Nicolanti, "2 Wired 2 Tired," Jenna Goodwin, "For the Love of Baby!", Kathleen Bunn, "Life with 4 Boys" and Dave Taylor, "GoFatherhood." Don't be left out.

For more information go to event landing page, or call 1-800-959-1059.

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This rare, just-updated list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited travel and destination blogs—now's the time to start pitching. But first you have to know who the top bloggers are, what they are covering, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date travel blog list on earth, featuring editorial contact info—including all available email addresses, website and Twitter links, and/or phone numbers—for more than 200 top outlets, Best of all, you can download the 2012 Travel Blogger Contact Guide now. It's a travel and destination media pitching and placement gold mine! Learn more and purchase your copy now.

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Movers & Shakers

Cyber-Crusader: Wikipedia's Jimmy Wales On the SOPA Blackout, PR Input and His Booming Wikia Site

New Tools & Tech

PR Syndication Introduces Wholesale Press Release Distribution Services Designed for Small- to Mid-Sized Businesses

Dannette Veale
Digital Engagements and Technology Strategist, Sales Experience and Virtual Partner Summit, Cisco

PR University Master Class Webinar

Game-Based Marketing & PR: Powerful New Ways to Capture & Engage New Followers, Fans and Future Customers

Thursday, May 31, 2012

The "gamification" of marketing and public relations is here to stay. Adding game-like experiences and fun competition to branding and marketing campaigns is proving to be a winner and smart PR pros are adding these elements to their programs. If you're thinking of entering the world of game-based marketing, wouldn't it be great to have leading experts tell you all about the best techniques and practices they use? Join PR University's new Master Class webinar and let Dannette Veale, Digital Engagements and Technology Strategist at Cisco, Adena DeMonte, Director, Marketing at Badgeville, and Shel Holtz, Principal of Holtz Commnication + Technology show how games can snag new followers and customers for you.

For more information go to event landing page, or call 1-800-959-1059.

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Winning PR Campaigns

Cooking Channel Launch Positioned as New, Go-To Network for Hip, Edgy Food Programming in Rogers & Cowan Campaign