President and Founder
JMPR Public Relations, Inc. (Woodland Hills, Calif.)
Length of PR career (so far): 40 years
Most poignant professional moment: Telling my father that I was Bentley Motors’ new agency of record. He was the one who told me they were the best cars in the world when I was five years old.
Favorite journalist to work with: Anyone that does not think the sun sets over their shoulder.
Most outrageous client request: Get on a plane and physically go and get every release we sent out that had a white elephant logo on it. An elephant was the logo for the client and the color was reversed for a special mailing. The client was manic superstitious to the extreme.
Best advice to a PR student: Know what you don’t know and ask for the order