Length of PR career (so far): 25 years
Best thing about working at your agency: We're restoring common sense to communications—what's not to like?
Most outrageous client request: "We want to be on 60 Minutes."
Most misunderstood thing about PR: There is no silver bullet, but there is common sense: we should all focus less on the former and more on the latter.
Best advice to a PR student: Be interested in the world around you. Pay attention to current events. Learn how to write.
Your nightmare client in 3 words: Insecure. Dismissive. Nasty.