Facebook Found To Be the Most Trusted Review Platform, New Large-Scale Study Reveals: Social Media Link Finds Three Fourths of Respondents Will Purchase After Seeing Fewer Than 10 Reviews
A new survey of 10,337 people who are active in social media found that when it comes to product and service recommendations, Facebook was the most trusted platform; over two thirds (68%) say they trust Facebook over Pinterest (56%), YouTube (51%) and Twitter (41%). The vast majority of survey respondents (93%) are women; 70% of respondents are ages 25-44. The Social Recommendation Index, sponsored and conducted by advocacy activation company Social Media Link, also found that quality, not quantity counts. 77% said that fewer than 10 reviews compel them to make a purchase decision. “During the holidays when everyone is looking for trusted information …”
Marketing to Millennials This Holiday Season—For College Students, Life Experiences Trump Brands, Discount Stores Win Their Wallets, And Gift Cards Are On Their Shopping Lists
While college students are typically among those family members requesting the biggest ticket items at the holidays, their holiday wish lists this year teem instead with items that offer experiential value or economic flexibility over brand-name goods. And in terms of students’ gift-giving, large discount stores will be the big winners in drawing their gift shopping dollars this year, says College Millennial Consumer (CMC) marketing agency Fluent. “This year’s wish lists are a mix of holiday hope and economic pragmatism. Students have big-ticket necessities, but know families will try to stretch the budget for one special gift. If a student asks for a few days away …”
Analyze This: Social Media Measurement Expert Gives PR a 5-Step Process for Showing Digital ROI
Thursday, December 19
If you’re grappling with how to measure the effectiveness of your social media programs, you’re not alone—every marketer is struggling with the same question: How can I design social media PR programs that really move the needle . . . and how can I measure the results, so I can prove the value of my social media efforts to management? The good news: The industry’s leading social media measurement expert Katie Paine has developed a five-step process for crafting easy-to-understand objectives and metrics for measuring the success of social media programs. This exclusive 90-minute webinar will show you precisely how to use the latest social media metrics to measure your online marketing success. Be sure to register for this event guaranteed to give you the tools, strategies and methodologies that are the most productive ways to ensure social media success.
By Steve Beale, News Editor and Inside Health Media Editor, Bulldog Reporter
I've written previously that offering quality photos is often critical to getting editorial coverage. In most cases, this means hiring a professional photographer, especially if you're publicizing a product or expert. However, you may not always have that luxury. Perhaps you're on the road, attending local events or under serious time or budget constraints. Here are a few tips for taking photos that don't shout to the world that they were shot by an amateur.
Use a quality camera.Yes, smartphones have made remarkable strides in their photo-taking capability, but for the best results, buy a decent camera, either a DSLR (that's digital single-lens reflex) or one of equivalent quality. At a minimum, the camera should have optical zoom and the ability to capture decent-looking images in low-light situations. You don't necessarily need a pro-level camera, but many good "pro-sumer" models are available in the $500-$1500 range. I'm a big fan of Sony's NEX line, which packs DSLR capabilities into a compact body you can easily throw into a purse or briefcase. Just keep in mind that the number of megapixels is far from the only (or most important) factor determining image quality—the lens and internal image sensor make a bigger difference ...
2014 Media Relations Awards Info
Tuesday, December 31
Announcing the 2014 Bulldog Media Relations Awards—more chances to win ultimate prestige than any other awards program
This year some 100 Bulldog Media Relations Awards will be granted—more than any other competition—honoring the best our industry has to offer in media relations campaigns. Why should you enter? First, because the Bulldog Awards are the only Awards judged by working journalists and bloggers, our toughest critics and some of the people we work hardest to please. When they say you're the best, you know you are. Second, because when you win a Bulldog Award, the world knows about it—winners receive more coverage, more publicity and more visibility than with any other PR industry program. Third, entry is easy and inexpensive.
By Binay Curtis, Galaxy Six Strategies
How do media mishaps take place? Take a look at David Letterman's Top Media Mishaps and see for yourself the hilarious ramblings of some prominent people and some tips on how to avoid them. These are fun to watch, but do you wonder, "How the hell could someone say that?" Personally, I have said things off the cuff and can't believe that it came out of my mouth after I've said it during regular conversations. If you're in communications, have you ever sat next to your client and can't believe what came out of his/her mouth during a meeting with a reporter? If you're a reporter, are you just as stunned? Most of my media training clients have a horror story from working with the press.
Mishaps take place when people don't take the time to practice and prepare for an important interview, presentation or conversation. When executives believe they know everything there is to know about working with the press and don't need to be trained. I call it "the know-it-all"—we’ve all met that person ...
Introducing Bulldog Reporter's "Giant Book of PR Creativity: 253 Brilliant Campaigns for Inspiring High-Impact Public Relations"
If you only add one book to your professional library this year, make it “The Giant Book of PR Creativity.” This collection of the best PR campaigns of the past decade is guaranteed to ignite your imagination, turn on your team and push your creativity to exciting new heights. Pull “The Giant Book” out before you plan any campaign: Use it to review case studies of brilliant campaigns that match your product type, your communications challenge or your creative strategy. “The Big Giant” gives you in-depth analyses of 253 award-winning efforts that earned unparalleled digital and traditional media coverage. Get online details, print the brochure or call 1-800-959-1059 to order.
By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter
A brand is only as good as its brand story, but oftentimes your key concepts get twisted, torn up and misrepresented by reporters looking for a blockbuster piece. Interviews are a dangerous game for PR pros and spokespeople, and it’s important to ensure the right messaging makes the final cut in print, digital, radio and TV. In this day and age, any piece of coverage can go viral, and don’t think “gotcha” journalists are going to hold back if they catch you at your worst. So don’t let them. In the following case study, one top brand takes a potentially disastrous product launch and wins pitch-perfect placements—and offers a foolproof guide for media training success.
When world-renowned music artist will.i.am of The Black Eyed Peas set out to start a new initiative, there was no way the media wouldn’t be watching closely—especially because his concept was unprecedented, unglamorous and somewhat complicated. Born of will.i.am’s environmental concerns and The Coca-Cola Company’s support, the brand called EKOCYCLE sought to sell lifestyle products made with recycled materials. The first product line would be created in partnership with existing companies, and, unlike other eco-friendly goods, they’d be sold at luxury-level prices (headphones for $349, baseball caps for $32). With a commercial scheduled to debut during the Summer Olympics, EKOCYCLE asked the PR pros at Rogers & Cowan to clarify its cause with solid media coverage—in just three weeks ...
Advanced Social Media Relations for PR: Experts and Editors Reveal How to Score More Media Hits Using Twitter, Facebook and LinkedIn
Friday, December 13
If you would like to learn how to use social networks like Twitter, Facebook and LinkedIn to connect with target journalists and generate more story placements and online buzz—so you boost not only your media hit rate, but also your value to the organization—then this is one advanced social media relations session you can’t afford to miss. You’ll learn firsthand from Sandra Fathi (Founder, Affect Strategies), Ginger Guttner, APR, Director of PR, School of Veterinary Medicine, LSU, Jeffrey Hiday (Director, Office of Media Relations, RAND) and Andrea Smith, Freelance Tech Journalist, Techlicious, “Chip Chick” and WABC-TV how to systematically use social networks as a tool to connect with target journalists, bloggers and influencers—and approach them with story ideas. In just 90 minutes, you’ll learn how to turn your social media presence into a story-generating machine and discover up-to-the-minute case studies of social media pitching successes. If you want to take your social media PR plan to the next level, this event will give you the know-how you need to start generating story placements as soon as the webinar is over.
Photos are worth a thousand words—and a great one just might win you 1000 words worth of coverage. The reason: Journalists and bloggers are now not only tasked with covering multiple beats, but most also must track down images for posts or articles (where did all the photo editors go?). While most blogs may plug-and-play images, MSM typically won’t (see below for an example that serves as a refreshing exception to the rule)—but they typically do say that a photo or video helps sweeten the pitch.
More specifically: Product shots, product demonstrations (usually video) and infographics that help explain complicated concepts or statistics can open the door for your pitch at mainstream outlets. Business reporters we’ve spoken with, for example, say that while they usually won’t drop your infographic into a story—they will use it to better grasp data or financials … and some may even use it to help them pitch their editors a related story.
Upshot? Images help sell your story. But don’t take it from me. Read on for examples that illustrate best practices—and quick tips from PR University panelists past and present ...
Advanced Content Strategies for Social Media: What Your Company Should Talk about to Make Others Talk about You in 2014
Friday, January 3
How valuable would it be to learn easy steps straight from digital PR experts for creating better social media content in 2014—content that spreads your message, increases your media coverage and boosts sales? Good news: Not only will this advanced training session reveal how to create and share remarkable social media posts and which social media channels you should be using to reach wider audiences in the year ahead—but it will also provide best practices and real-world case studies guaranteed to help you transform your business and supercharge your social media program. In just 90 information-packed minutes, our exclusive panel of social media experts at top brands like AARP, Princess Cruises and Beam Global will give you a proven five-step methodology for creating a winning social media content strategy that is not only simple and practical—but that’s also guaranteed toincrease your social media reach, results and ROI in 2014.
By Erich de la Fuente and Ariana Degwitz, EDF Communications
Increasing market share and awareness through PR campaigns in Latin America has been a growing challenge for multi-national companies over the years. The particular challenge companies often face when trying to reach communities in Latin America is that they tend to envision the market as one amalgamated group without accounting for the many differences between the countries across the region. Even though we live in a globalized society, it is difficult for companies to keep up with the trends of each country, and having local partners that provide area-specific knowledge can be crucial to the success of regional PR campaigns. Specifically, it’s important to understand the primary differences when it comes to traditional versus social mediums, cultural and language distinctions, and content and relationship-building best practices.
Traditional versus Social Mediums
One of the challenges PR executives encounter within the region is choosing the right medium to reach their intended audiences. The rise of social media and the Internet has pushed many companies to create digital content to further their relationships with consumers. However, a digitally focused approach in Latin America is not necessarily the most effective, unless you are targeting particular demographics that are already plugged into social media networks ...
Advanced SEO Writing Workshop for PR: 7 Steps for Optimizing Copy, Content and Careers in the Era of Social Search
Thursday, December 12
Learn how your organization can take advantage of powerful new SEO strategies and techniques to dramatically increase the visibility of your press releases, online newsroom, social media, backgrounders, videos, white papers, website—all your communications. If you haven’t reviewed and retooled your SEO play book in the six months to incorporate new search algorithms and such elements as visual content and even Facebook Search, now is the time: Once you take advantage of today’s new tagging strategies, writing and sharing techniques, you’re bound to skyrocket your search rankings. This hands-on, half-day webinar workshop will give you the skills you need to create, implement and measure a cost-effective SEO plan, step by step. This workshop is by digital PR expert Sally Falkow live on Thursday, December 12. The regular registration fee is $695. Register by Thursday, November 14, and save $200; register by November 28 and save $100. Go to online details, print our 3-page brochure or phone 1-800-959-1059.
Today’s Media Moves:
Today’s Journalist Pitching Tip:
The Incredible Power of Message Mapping for PR: How to Focus Messages to Strengthen Branding, Positioning and Reputation
Friday, January 10
Focusing your messages around a unifying strategic theme gives your communications program—from the employee newsletter to the press release to the annual report—a singular, impactful power. The good news is that a simple “message map” can help you quickly craft consistent, compelling messages—and help you train anybody to communicate your media messages powerfully and clearly. Media trainer Tripp Frohlichstein literally invented the technique and has taught thousands of top spokespeople to use message maps to stay “on message,” influence audiences and control crisis situations. In this advanced hands-on, half-day webinar workshop, he will reveal a message mapping methodology you can use time and again to break through the media clutter and achieve C-suite goals with your PR communiqués and messages. Not only will you discover simple templates and new writing tips, but you’ll also learn how to apply these tactics to transform your messaging and start generating the results sure to skyrocket your value to the organization. The regular price for this event is just $695. Register by Friday, December 13 to save $200; register by Friday, December 27 to save $100.
This advanced seminar is a rare chance for you and your top executives to take one-and-a-half days away from your office to focus intensively on your agency's future. It's a chance to work strategically on your business—the big picture—instead of in your business, with its myriad distractions. Finally, it's a chance to make substantive changes in the way you and your team manage your agency—changes that will directly affect your growth and profit—especially 1) new business activities, 2) financial management and 3) the operational decisions that affect your fortunes every day. If this is your year to build steady growth, improve your financial stability and increase your (and your staff's) prosperity, consider this high-level roundtable-style retreat for yourself and your management team. Our veteran faculty will ensure that you return with eye-opening insights, proven techniques and unbeatable inspiration. Best of all, this event is coming to a city near you this January — March. For details on the schedule, faculty and topics, please print the brochure or go to online details.
HOW TO SKYROCKET PR RESULTS ON FACEBOOK: THE COMMUNICATOR'S HANDBOOK FOR BOOSTING VISIBILITY, ENGAGEMENT AND SALES ON THE WORLD’S MIGHTIEST SOCIAL NETWORK
Among all social media, Facebook presents the most powerful opportunity for PR pros—since the network’s reach has grown so huge—1.3 billion users—worldwide and since it facilitates engagement like no other medium. But if PR and communications want a fair share of the Facebook marketing budget, we must master it: Introducing the most up-to-date, definitive handbook on Facebook PR, from how to build a huge following, best posting techniques and Facebook faux pas . . . to Facebook media pitching, engagement secrets and the latest, hottest time-saving Facebook tools. Facebook PR gives you an incredible tool for reaching and influencing your markets (and for increasing your career value!)---now Bulldog Reporter’s newly updated, 2014 guide, “How to Skyrocket PR Results on Facebook: The Communicator's Handbook for Boosting Visibility, Engagement and Sales on the World’s Mightiest Social Network” brings this power to your communications team. Normally $345; introductory savings price: just $245 (expires 12/31/2013). Get all the details now.