Socially-Driven Companies Are More Optimistic, Have Stronger Personal Vision—and Have a Competitive Advantage in Business
A recent survey of small business owners by The Alternative Board (TAB) defines socially-driven companies as those that focus on their people—85% of the businesses that identified as “socially driven” strongly agree that their company “pursues win-win relationships with customers, employees, partners and other key stakeholders.” And the study reveals that socially-driven businesses are more optimistic, fare better than their competition, and represent a stronger personal vision. In fact, 38% of survey respondents strongly agree that their company is socially driven; i.e., “built around positively contributing to society.” “Socially-driven companies seem to place an increased importance on human connections and relations,” says TAB vice president David Scarola.
Uphill PR Battle: Electric Cars Face Mounting Image Problems—More and More Drivers Are Rejecting EVs in All Age Groups
Electric cars have a respectable "green" image among drivers in the U.S.—but so far, gas-free vehicles are barely evoking any emotions, or driving significant purchases. In its recent Mobility Study, transportation tech firm Continental found that a clear majority of respondents see fully electric-driven vehicles as environmentally friendly (71%), but the perception of image factors that play a key role in the purchase decision is low, such as driving pleasure (31%), attractive design (38%) and sportiness (27%). In addition to the higher purchase price compared to conventional vehicles, the unbalanced image dampens drivers' expectations as to when they might actually purchase such a vehicle.
“An army is a team. It lives, eats, sleeps, fights as a team.” —General George Patton
With that same spirit, the Bob Woodruff Foundation works in partnership with thousands of organizations big and small across the country, giving them grants (to the tune of $20 million to date) so that they can serve wounded vets and their families in their communities.
For the past five years, Havas PR has paired the Bob Woodruff Foundation (BWF) with individual and corporate donors, other charitable organizations, social mediaexperts, potential grantees, politicians, board members, important media figures, influential bloggers and media outlets (local, national and international), even fashion stylists—whomever they knew through their research and networks would be key to helping the mission of the foundation: to ensure that injured veterans and their families are thriving long after they return home. Their work has yielded more than a billion media impressions and countless dollars, hearts and minds, and in 2013 their grassroots networking efforts even led to a $1 million gift to the foundation from PepsiCo.
Can’t We Stop Using Vacuous Qualifiers Like “Best,” “Leading” and “Greatest”? Quantify Your Efforts to Communicate Success
By Sandi Sonnenfeld, Author, PR & the C-Suite Executive blog
Organizations rightfully want to put their best foot forward when engaging with their constituencies. Yet all too often they fall prey to what I call “adjective mania,” defaulting to generic, overinflated and qualitative language in their company descriptions and other communications.
Adjective mania refers to the tendency among many C-suite executives and communications professionals to incorporate qualifiers like “best, top, preeminent, leading, amazing, greatest, finest, most innovative,” into company profiles or product descriptions rather than using quantifiers (how much? how many? how often? what type? who benefits?) that illuminate or distinguish your offerings from your competition.
By David Bray, Founder, dbray Media
Don’t worry, you’re not alone. Almost every company I’ve come across in my 20-plus year career as a PR consultant has faced an identity crisis at some point. Here’s a simple test to see if your company is in this situation: Ask five employees to tell you in 20 seconds or less what your company does. If you get varying responses, blank stares or employees going off on tangents, you’ll know you have some work to do.
This is one of the most difficult communication obstacles companies face—how to describe what they do in a concise yet memorable manner. And, I’m not talking solely about start-ups. This challenge is common in companies of all sizes.</p> <p> There’s no better time to start up a business than today, but this also means you’re facing increased and increasingly tough competition. This is why it’s even more essential that every new company firmly establish its story—whether during a media interview, speaking engagement or cocktail party. Why? If you don’t tell your story the way it should be told, then others will handle that task for you.