Falk Communications & Research (NYC)
Length of PR career (so far): 25 years
Your most memorable campaign: In 2003, an exhibition of photographs of tattoos made in memory of people who died on September 11, 2001, shown at Historic Richmond Town, Staten Island. Coverage included front page of The New York Times Weekend section, Reuters (which generated international pick-up of photos), NY 1, and multiple mentions in Staten Island media.
Number of 2 a.m. calls from a client this month: NONE. My clients are well-behaved and respect my private life.
Biggest complaint about social media: I am not interested in where you are buying your pre-work coffee and don't know why you think anyone else cares either.
Best thing about working at your agency: At Falk Communications and Research, I land the clients, do all the work and take all the credit.