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August 28, 2014
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PR Biz Update

Retailers Are At Risk for Poor Grades During Back-to-School Shopping Season, New 1010data Study Finds: Out-of-Stock Items, Long Lines and High Prices Are Among Parents’ Top Concerns

1010data recently announced the results of its 2014 Back to School Survey, which highlighted the risks retailers face during the back-to-school shopping season. In fact, if a retailer is out of stock of an item just twice, 40% of parents say they will avoid shopping at that retailer again. With nearly 7 out of 10 parents reporting that they expect stores to run out of back-to-school items by the time school starts, retail customer loyalty may be at risk. Nearly all parents across the country (94%) reported experiencing frustration when it comes to back-to-school shopping. “The back-to-school season can either be a cherished ritual for parents or be one of the most stressful times of the year …”

New MorganFranklin Consulting Research Study Explores How Fast-Growth Companies Plan to Expand in 2014: Report Reveals Trends and Perspectives for Smart, Accelerated Growth

According to a 2014 research study released by MorganFranklin Consulting, 43% of participants surveyed expect to complete a significant acquisition in the coming year. How Do Companies Plan to Grow in 2014? 2014 Outlook on Fast-Growing Companies is a new annual study exploring growth-company trends and perspectives of finance professionals preparing for smart, accelerated growth. The researchers aimed to define what “smart, accelerated growth” means to finance professionals, assess growth expectations for 2014, and identify the top areas for hiring this year. “Despite modest revenue growth projections and the recovering economy, the results of our study indicate that fast-growing companies are eager to advance strategic investments and expand in-house capabilities to further drive growth through M&A …”

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Sally Falkow
APR

BULLDOG REPORTER’S NEW WEBINAR WORKSHOP

Announcing the New Advanced SEO Writing Workshop for PR: How to Optimize Copy, Content and Careers in the Era of Social and Mobile Search
Friday, September 26

Learn how your organization can take advantage of powerful new SEO strategies and techniques to dramatically increase the visibility of your press releases, online newsroom, social media, backgrounders, videos, white papers, website—all your communications. If you haven’t retooled your SEO play book in the past six months to incorporate new search algorithms and such elements as visual content, Facebook Search and mobile search, now is the time: Once you take advantage of today’s new tagging strategies, writing and sharing techniques, you’re bound to skyrocket your search rankings. This hands-on, half-day webinar workshop will give you the skills you need to create, implement and measure a cost-effective SEO plan, step by step. This workshop is by digital PR expert Sally Falkow live on Friday, September 26. Regular price is $695 but if you register by Friday, August 29, you save $200; register by September 12 and save $100.  Go to online details, print our 3-page brochure or phone 1-800-959-1059.



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Prime Research

Looking Ahead: Big Data, Globalization and Other Emerging PR Research and Measurement Trends to Watch—Feature 4

By Jon Greer, Contributor, and Richard Carufel, Editor, Bulldog Reporter; Presented in Partnership with PRIME Research

Just as every business must confront the challenges of “big data,” globalization and the constant march of technology, evolving communication channels and the accelerating pace of business, public relations and the research that supports it must advance to meet the demands of the day. For public relations professionals, the most exciting high-potential development is social media analytics as a source of real-time business intelligence. The data generated through social analytics achieve even greater potency when combined with traditional media analysis, surveys and statistical modeling. And when done properly, the combination delivers reliable streams of “small data” which add context and understanding within big data environments.   

But with scores of new social analytics tools launching daily (compounded by the rate at which they disappear), Fortune 1000 communications executives find it difficult to stay on top of the many developments that promise to revolutionize measurement. But how, exactly, have the advent of social media monitoring and measurement tools changed the landscape for communications departments? Which emerging trends will change research and measurement most in the years ahead? Which social media metrics should communicators be tracking and how can they do so? How should you respond to these rapid changes, and what do they mean for the role and influence of your communications department? ...

 

Research-Based Public Relations Insight

With offices around the world, PRIME Research marries technology with talent to provide international clients with research-based public relations insights and guidance to help inform better communications and business decisions. For more information about PRIME, email Brittany Luse at luse@prime-research.com.

 

 

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Deskside

Beware the Dangers of Name-Dropping When Pitching Top-Tier Journalists

By Steve Beale, News Editor and Inside Health Media Editor, Bulldog Reporter

Journalists, especially at the A-list outlets, are a competitive bunch. They live for the scoop, the exclusive, or at a minimum, the unique angle on a widely reported story. Based on feedback we've heard from journalists, this point seems to be lost by a certain segment of PR pros, who sometimes try to use coverage in one top-tier outlet as a way to get ink in others.

The faux pas takes two forms. The most egregious is when you pitch a reporter at, say The New York Times, and suggest that he or she cover your client because they just got a great write-up in The Wall Street Journal (yes, it really does happen).

Slightly less irksome is pointing out that The Wall Street Journal just covered XYZ trend, which means you should cover it too, and hey, we have a client who can speak to the topic. You get extra demerits if the reporter you're pitching has already written about the trend. Not only are you touting the competition -- you're also demonstrating ignorance of the scribe's previous work ...

Get an inside track to 270 most popular and influential bloggers covering travel, destinations and accommodations.

Download Now!

This rare, just-updated list is guaranteed to increase your chances for scoring blockbuster media coverage among these top online influencers. If you want to get your story into the most visited travel and destination blogs—now's the time to start pitching. But first you have to know who the top bloggers are, what they are covering, where their blogs are located, and how to make contact with these elusive writers. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date travel blog list on earth, featuring editorial contact info—including all available email addresses, website and Twitter links, and/or phone numbers—for 270 top outlets. Best of all, you can download the new 2014 Travel Blogger Contact Guide now. It's a travel and destination media pitching and placement gold mine! Learn more and purchase your copy now.
Download your copy now.



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Thought Leaders

PR Perspectives: What Will Be the Next “Ice Bucket Challenge?”

By Gary Frisch, Founder and President, Swordfish Communications

The Ice Bucket Challenge has taken off as one of the most successful viral fundraising campaigns in history, and a textbook example of how social media can be used to heighten awareness of a cause or organization. But while many, if not most participants, have made a donation for ALS research in addition to dousing themselves, the basic strategy is flawed. 

That’s because given the option of doing one or the other, a second or two of discomfort, especially on a hot day, poolside, in a bathing suit, is far easier than shelling out $100. Great for raising awareness, but not so great for bankrolling the organization. But just imagine how donations would take off if the “challenge” was something a bit more challenging. Here are some ideas for the next social media-funding phenomenon. 

The Dental Floss Challenge: Draw attention to tooth decay and gum disease by posting video of yourself flossing your teeth, showing everyone what you look like during an intensely personal grooming exercise. Then bare your teeth in close up for the camera lens as you nominate three of your friends to “floss for the cause ..."

Get full contact info for more than 185 of America's most popular talk and interview shows

New 2014 Top Talk & Interview Show Producers Contact Guide—Place your clients on more than 185 national and local radio and TV talk and interview shows.

This new list is guaranteed to increase your chances for scoring blockbuster media placements among these top TV and radio talk and interview shows. If you want to get authors, experts, celebrities, artists, chefs, entertainers, politicians or personalities in any field into the most-watched national and local TV and radio talk and interview shows—now’s the time to start pitching. But first you have to know who the most influential producers are and how to make contact with these elusive executives. Good news: Bulldog Reporter has compiled the most comprehensive, up-to-date talk and interview show producers guide available, featuring producer contact info—including email addresses, website and/or phone numbers—for more than 185 top national and local programs and 770 contacts, Best of all, you can download the new 2014 Talk & Interview Show Producers Contact Guide now. It’s a TV and radio pitching and placement gold mine!



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Winning PR Campaigns

Grand Slam Campaign Launch: How KPMG Scored Top-Tier Media Coverage, Social Buzz and Employee Engagement In the Incredible “Reading Relay”

By Talia Sinkinson, Editor, Media Relations, Bulldog Reporter

Everyone building a PR campaign from scratch wants to start with a bang. But gathering resources, internal support and media contacts can be daunting, and strategizing for success takes a carefully designed regimen. When KPMG, a leading provider of audit, tax and advisory services, embarked on a campaign to boost nationwide recognition for KPMG’s Family for Literacy (KFFL) program, the team cleared all these hurdles and more. With a goal of increasing media coverage by 100%, KPMG needed all hands on deck every step of the way. 

The Challenge: Raise awareness for CSR efforts with a brand new PR idea. KPMG’s Family for Literacy (KFFL) program is dedicated to fighting childhood illiteracy in low-income communities, and 2013 marked the five-year anniversary of the KFFL program. Recognizing the opportunity to celebrate this milestone, KPMG created a nationwide “Reading Relay” during which KPMG’s 90 offices across the country conducted events to serve children from low-income families. KPMG’s communicators sought to leverage the Reading Relay to amplify KPMG’s efforts, primarily through traditional media coverage and social media. They also hoped to engage over one quarter of KPMG employees—about 22,000 of them—and increase the number of donated books by 20% ...

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webinar - 09/11/2014

Bulldog Reporter’s PR University presents a new Master Class Webinar

Power PR Writing in the Digital Era: A 90-Minute Tune-up with New Best Practices, Tips and Techniques
Thursday, September 11

How would you like to learn the best tips and techniques that will take your writing skills to the next level of clarity and confidence—so you’ll be able to apply those newfound talents to create riveting, persuasive and impactful press releases and other online PR materials? Learn the very latest PR writing techniques—including SEO and micro-content tactics—in this 90-minute advanced writing workshop presented by instructor Michael Smart, formerly the Brigham Young University National News Director. Not only will he teach you to write compellingly to the general public, press, social media and search engines—but you’ll also discover what’s wrong with the current state of PR writing, how best to organize press releases—and how to crank out media-worthy headlines and snappy leads that give journalists everything they need to file stories. You’ll leave this information-packed session with silver bullets sure to add flair to your writing—and proven templates that will help you outline and map your writing strategy—so you please both your bosses and your audiences. 



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Idea Bank

Need for Speed: Tech Scribes Dish 12 Tech Trends and Three PR Pitching Tips

By Brian Pittman

Consumer tech media are some of the most popular destinations online. Almost everyone has an interest in the latest news about wearable tech, tablets, HD TVs and more—and they turn to these influential tech media 24/7 for the information they need. So what top tech trends are these influencers covering now and in the months ahead—and how can you tap into the growing craving for tech news to get your gear, gadgets and tech goodies on the radar of top outlets? Some quick tips from PR University panelists past and present:

1. Trends change fast—so tie to what’s hot now. Nothing churns as quickly as tech and gadget trends—what’s hot this month may be old news next month. That’s why PR pros need to stay on top of the latest consumer tech gadgets and gear, with an eye toward pegging company or client products to emergent industry trends and consumer “must haves ..."

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Webinar - 09/05/2014

Bulldog Reporter’s PR University presents a new Meet the Editor Webinar

Pitching Consumer Tech Media: Top Editors Share Secrets of Pitching Tech Blogs and Media
Friday, September 5

How would you like to hear firsthand from influential tech editors what they’ll be covering—and the ways you can successfully pitch them? With competition for tech media exposure at an all-time high, you need tenacity to get that placement in top tech press. Of course, it doesn’t hurt if you also happen to know what editors are looking for and where their coverage is trending. Learn the secrets of building lasting media relationships and winning more coverage from this PR University panel of insiders—including Tim Bajarin, technology columnist, Time and PCMag; Howard Whitman, senior managing editor, Dealerscope Magazine, Technology Integrator Magazine and Electronic Lifestyles Magazine; Steven Levy, editor, tech channel, Medium; Tom Foremski, Editor and Publisher, “Silicon Valley Watcher”; Robert Scoble, Scobleizer; and others. You’ll hear the freshest insights on scoring coverage, discover the top tech trends editors expect to cover—and how you can tie your product or service to them so you can score ink in top-tier, holy-grail tech media. 



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On Deadline

Small Is the New Better: Three Reasons Why Boutique Is Better Than Big

By Jason Sherman, founder, SHERMAN communications & marketing, inc.

Who you trust your public relations needs with makes all the difference to your marketing communications success. One selection criterion a lot of folks begin with when shopping for PR services is a firm’s size.

And, yes, size does matter.

Say you’re a very large organization looking for one communications partner / firm to manage multiple elements of your communications strategy. And, you need services such as trade-show marketing, social media, media relations, public affairs, investor relations, customer engagement, internal communications, etc. across several geographic regions where you do business. Well, a boutique firm may likely not have the bandwidth to meet your needs. And, your $15-40k/month budget should be big enough to attract and retain a large agency ...

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Introducing Bulldog Reporter's New & Improved "The Ultimate PR Agency Financial Management Handbook—How to Manage by the Numbers for Breakthrough Profitability of 20% or Greater"

If you're the president of a PR firm and you're not generating consistent net profit of 20% per year, isn't it time to take control of your business once and for all? Isn't it time to give your people—and yourself—the benefits of prosperity and predictability that you deserve? If you're ready to run your PR agency using today's best practices of disciplined financial management, you'll want to own and use this fundamental guide, written by renowned PR agency financial guru Rick Gould. Discover inside strategies, techniques, ratios and hard-won wisdom that are certain to increase your PR agency's profitability to 20% or even 30%—no matter what the economic environment. Download Now!



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Media Pro News

Today’s Media Moves:

Today’s Media Pro Journalist Pitching Tip:

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Webinar - 09/18/2014

Bulldog Reporter’s PR University presents a new Master Class Webinar

PR Agency Profitability Guide: 10 Commandments for Profitable PR Agency Financial Management
Thursday, September 18

How valuable would it be to learn seven key factors that will improve the long-term profitability of your agency? How would you like to learn the critical ratios you must achieve to maximize profits—and how to achieve them?As the economy rebounds, it isn’t enough to simply chase new business. To prosper, you must have systems in place that monitor your performance and profitability—and that maximize return on the business. But what are the critical ratios you must achieve? How can you set proper billing rates and billable targets? What management reports will help you best monitor performance? What is the effect and influence of salary increases? How can you control over-servicing? Learn the answers to these questions—and more—in this intensive training session with Rick Gould, CPA, JD, and author of “The Ultimate PR Agency Financial Management Handbook.” We guarantee you’ll leave this 90-minute session with practical checklists and methodologies you can use to increase profits, create greater financial stability and maximize your career success immediately.



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Webinar - 09/04/2014

Bulldog Reporter’s PR University presents a new Master Class Webinar

What the C-Suite Wants Today: How Corporate Communications Can Use Measurement to Increase Influence and Impact
Thursday, September 4

If you would like to learn the latest success metrics your boss or client’s execs crave—and new methods for assuring, measuring and presenting those results so you can gain influence and impact, this session is for you. Join PR measurement expert Mark Weiner, CEO of PRIME Research, who will reveal the latest findings on what execs expect from PR—and teach you how to prove your value by supporting outcomes that contribute to corporate objectives every time you launch a campaign. He will also show you how to equate PR outputs with sales generation—and the best KPIs, dashboards, tracking tools and measurement tricks for proving your effectiveness. You’ll come away with checklists, a process for measuring the successes of your campaigns—and best of all—how to use this research and measurement to increase your clout and credibility. If you’re feeling pressure to prove ROI and gain influence in the C-suite, then this is one event you can’t afford to miss.



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Now Accepting Entries

2014 Bulldog Digital/Social PR Awards
Friday, August 29

This year 82 PR and corporate communications professionals will win Digital/Social PR Awards from Bulldog Reporter—honoring the best our industry has to offer in interactive communications and publicity. Entry is easy and inexpensive.
Complete online details.
Guidelines for Submission.
Entry FAQs.
Print 2014 Bulldog Digital/Social PR Awards Brochure



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