December 20, 2014
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GIVE THE MEDIA SOMETHING TO TALK ABOUT: INSIDE THE GRAND OPENING OF THE LEGOLAND HOTEL

April 10, 2013

To Link To Post: http://www.vlogviews.com/julieestrada

Doug Simon, President and CEO of D S Simon Productions, speaks with Julie Estrada, Media Relations Specialist for LEGOLAND Hotel, about what media relations techniques went into making for a successful grand opening of the LEGOLAND Hotel in Carlsbad, California.

 


 

Julie Estrada’s VLOG VIEWS:

“We were always giving media something that they could pull and pick from but also not bombarding them. We didn’t want them so burned out by the time we were pitching them on the grand opening.”

“Having a first hit like Good Morning America begets more media, which begets more bookings for the hotel. The day we aired on Good Morning America we had 600 bookings for the hotel within hours.”

More information on Doug Simon:

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