Crisis Communications

Leading crisis experts and front-line practitioners share war stories and lessons learned for preventing crisis and handling it with confidence

When crisis rears its head in today’s 24/7 news and social media environment, there’s no time to start researching solutions. To get the preparation you need before crisis strikes, use Bulldog Reporter PR University webinars and other programs.

You’ll learn the principles of creating a crisis plan, steps you can take to prevent future crises, and how to lead your management team through the often delicate and tricky communications process when crisis does strike.


Crises in their more dire forms can damage or destroy a brand in a worst-case scenario, and cause lost revenues and customers in less drastic situations. It is critically important for an organization to be prepared for unanticipated circumstances. Even someone else’s failure can become detrimental to your own business—competitors’ mistakes can cost the entire industry.

And those problems are compounded when you add social media to the mix: Look no further than the recent US Airways Twitter pic incident—which Entrepreneur dubbed the “worst brand Tweet of all time”—for proof that digital media can spark and spread a crisis...



Most CEOs and execs either fear or loathe facing the press. So when the media comes calling, they turn to you to arm them with a quick backgrounder on the reporter and hastily scripted quotes. But that’s not enough in today’s go-go 24/7 news cycle.

Instead, you need a disciplined and easy-to-implement system for controlling the message whether in traditional or new media—while making sure your exec looks good on camera and sounds confident and comfortable fielding questions so you see the quotes you want in the final interview.

But how exactly can you control the media message? What are the best and quickest ways to...


Most CEOs and execs fear or loathe facing the press. So when the media calls, they turn to you to arm them with a backgrounder on the reporter and hastily scripted quotes. But that’s not enough in today’s go-go 24/7 news cycle.

You need a disciplined, easy-to-implement system for controlling the message whether the media is in traditional or new media—while making sure your exec looks good on camera and sounds confident and comfortable fielding questions so you see the quotes you want in the final interview.

But how exactly can you control the media message? What are the best and quickest ways to train busy CEOs to face...


Digital media can spark and spread a crisis in seconds. But it can also help you prevent and successfully manage a crisis—if you know what tools to use and how to use them. Whether you’re responsible for the corporate reputation of a small business or a Fortune 500 conglomerate, you need to be prepared to step up and defend your organization online if—and when—the next crisis hits.

So how can you anticipate which types of online crises are most likely to affect your organization? Which actions should you take first to keep the crisis from spiraling out of control—online and off? And how can you use search engines like Google and...

Doesn’t it seem like a new PR crisis hits the headlines—every day? All it takes is one tweet and you can be thrown into full-throated crisis mode. Whether you’re responsible for the corporate reputation of a small business or a Fortune 500 conglomerate, you need to be prepared to step up, protect and defend your organization and deter further reputational damage—before, during and after the next crisis.

So how can you anticipate which types of crises are most likely to hit your organization? Which actions should you take first to keep the crisis from spiraling out of control? How should you get ready while the coast is clear so you can leap into action once the crisis hits? How can you use social media as your ally and deter your enemies, combating rumors, falsehoods, ...

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Fact: 90% of managers in acquired companies are unprepared for the changes in status and organizational structure they encounter following their mergers, according to research reported by Harvard Business Review. Experience tells us that the acquiring company is going to have the same level of difficulty as well.

For so many facing bad news announcements ranging from layoffs or shortfalls to cutbacks to surprise acquisitions and divestitures, and worse, these are tough times for companies and clients. Price Pritchett, author of "...

Fact: 90% of managers in acquired companies are unprepared for the changes in status and organizational structure they encounter following their mergers, according to research reported by Harvard Business Review. Experience tells us that the acquiring company is going to have the same level of difficulty as well.

For so many facing bad news announcements ranging from layoffs or shortfalls to cutbacks to surprise acquisitions and divestitures, and worse, these are tough times for companies and clients. Price Pritchett, author of "A Survival Guide to...

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