PR Biz Update Archive

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Ad Agency Trends: New Business Panel, Featuring RSW/US’s Mark Sneider, Finds Agencies Consolidating Resources

Given the current trend of marketers to consolidate their agency resources,...

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Report Offers a New Take on Employee Retention: Applying User Experience Principles to Attract and Retain Talent

As traditional employee retention incentives become unsustainable, organizations are looking for...

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PR Debate: Should Brands Take Social/Political Stances? New Study from Field Agent Takes a Deep Dive into Benefits and Risks

Following the recent Supreme Court ruling legalizing gay marriage, numerous Fortune...

On Deadline Thought Leaders
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Marketing on Mobile, Social, Email, and More: How to Increase Conversions Across All Platforms

 By Chris Lucas, Vice President of Marketing, Formstack Conversion rate optimization...

Gary Frisch
PR Crisis Strategy: What Can You Do if You’ve Just Killed a Beloved Lion?

By Gary Frisch, Founder and President, Swordfish Communications Public relations professionals spend...

Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge

In the spotlight: Jeff Sauro, Founding Principal, MeasuringU In a global...

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