PR Biz Update Archive

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Digital/Data Shift Has Marketers Looking Beyond Ad/Media Agencies—and Seeking New Partners to Better Exploit Data and Digital

Marketers are looking beyond traditional models for domain experts to drive marketing performance and handle exploding data, digital migration, channel fragmentation and a more diverse, multi-cultural consumer base. A new strategic report from the CMO Council and Ebiquity, entitled The Path Forward: Marketing’s Outlook Into The Digital …
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Privacy Crisis Turns a Corner: Nearly 80% of Consumers Now Think Vehicle Hacking Will Be Frequent Problem In Near Future

The vulnerabilities of vehicle hacking have made an impression on car...

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Progress Accelerates for Women in U.S. Boardrooms: More than 29% of New Directors in the Fortune 500 in 2014 Were Women

New research points to accelerating progress for women in boardrooms within...

digitaldata-long
Digital/Data Shift Has Marketers Looking Beyond Ad/Media Agencies—and Seeking New Partners to Better Exploit Data and Digital

Marketers are looking beyond traditional models for domain experts to drive...

On Deadline Thought Leaders
A Communications Plan is Critical for a Successful IPO: Five Things You May Not Realize You'll Need

By Mark Fredrickson, Technology Practice Managing Director, CTP Young growth companies...

Media Relations Is Part of Every Crisis—Will You Be In Front or Behind It?

By Thom Weidlich, Crisis Communications Agent and Chief Content Manager, CrisisResponsePro...

chris lucas formstack
Marketing on Mobile, Social, Email, and More: How to Increase Conversions Across All Platforms

 By Chris Lucas, Vice President of Marketing, Formstack Conversion rate optimization...

Media monitoring and analysis

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Inside Health Media

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MediaPro: Bulldog Reporter's media database

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Blogger Lists

These blogger lists are guaranteed to increase your chances for scoring blockbuster...