On the Campaign Trail: Battling Back Against a Mighty Bleak Image, Detroit Launches Its “I'm a Believer” Effort, Crafted By Media Specialists Tired Of Constant Motor City Bashing– City Will Be “Plastered” with Messaging

With a rousing new song to enlist Detroiters to believe in the city and turn it around, Detroit mayor Dave Bing unveiled a new $10-million advertising campaign this week that will plaster the city with billboards and flood the news media with its positive message. The "I’m a Believer" campaign comes from a volunteer effort led by two local media specialists tired of all the Detroit bashers who live in the region and beyond. It addresses the hope that Detroit can rebound and regain its status as a world-class city. "We’re coming back," said Bing, when asked Tuesday why people should believe in Detroit. "We will be the city everyone wanted to be," he added, the Detroit Free Press reports.

Newly elected county executive Mark Hackel said the suburbs support Detroit’s need to be successful. "The suburbs developed from the city of Detroit," he said. "Their success is our success. The issues they are facing, we are facing. If Detroit does not come back, the suburbs will have a difficult time doing the same," he added, the Detroit Free Press reports.

Detroit reportedly paid nothing for the campaign. Its $10-million cost, raised totally from donations, reflects what someone would have paid to design the campaign, create its ads and a Web site, and buy advertising time and space. "I’m a Believer" will feature 40 billboards and a slew of radio, TV and print ads with some of the region’s leaders, entertainers and celebrities. The ads point people to the campaign’s Web site, where they will find dozens of opportunities to help make Detroit a good, clean, safe place to live, reports Free Press writer Patricia Anstett.

Add a Comment

Your email address will not be published. Required fields are marked *

Marketing Trends PR Agency News PR Biz Update PR People
Pretty blond businesswoman open de door in modern office. Concep
Ad Agency Trends: New Business Panel, Featuring RSW/US’s Mark Sneider, Finds Agencies Consolidating Resources

Given the current trend of marketers to consolidate their agency resources,...

ideas word in mixed vintage metal type printing blocks over grunge wood
Report Offers a New Take on Employee Retention: Applying User Experience Principles to Attract and Retain Talent

As traditional employee retention incentives become unsustainable, organizations are looking for...

brand word in vintage letterpress wood type in a drawer of antique apothecary cabinet
PR Debate: Should Brands Take Social/Political Stances? New Study from Field Agent Takes a Deep Dive into Benefits and Risks

Following the recent Supreme Court ruling legalizing gay marriage, numerous Fortune...

On Deadline Thought Leaders
chris lucas formstack
Marketing on Mobile, Social, Email, and More: How to Increase Conversions Across All Platforms

 By Chris Lucas, Vice President of Marketing, Formstack Conversion rate optimization...

Gary Frisch
PR Crisis Strategy: What Can You Do if You’ve Just Killed a Beloved Lion?

By Gary Frisch, Founder and President, Swordfish Communications Public relations professionals spend...

Is Data Driving Your Leadership Decisions? Eight Ways Customer Analytics Can Give Your Company a Competitive Edge

In the spotlight: Jeff Sauro, Founding Principal, MeasuringU In a global...

Media monitoring and analysis

Current clients, please login here. Would you like to reduce the...

Inside Health Media

Current clients, please login here. Top pharmaceutical companies, hospitals, healthcare PR...

MediaPro: Bulldog Reporter's media database

Current clients, please login here. Do you need precisely targeted press...