Bulldog Digital/Social PR Awards

2012 Bulldog Digital/Social PR Awards

Enter—and win—the most prestigious award in online and social media PR—judged exclusively by working journalists!

  • Get the recognition you and your company deserve for your creativity—and outstanding accomplishments—in digital communications!
  • 82 chances to win!
  • Easy and inexpensive to enter
  • Winners featured in Digital/Social PR Hall of Fame magazine and Winning PR Campaigns newsletter
  • Winners featured in Bulldog Reporter’s Daily ‘Dog online trade journal

LAST CHANCE DEADLINE: Friday, October 26, 2012

You have to be in it to win it: Go now to the Entry Registration Page.


Step forward: Show the world your brilliant online campaigns … and your organization’s digital PR prowess

Bulldog Digital/Social PR Awards are the only online awards judged by working journalists—when you win, you know you’re the best of the best

The 2012 Bulldog Digital/Social PR Awards recognize the most outstanding achievements in corporate communications and publicity using online and social media tools and techniques. They celebrate digital/social PR strategic and tactical prowess at the highest level.

The Bulldog Digital/Social Awards are coveted among PR and communications professionals, because they’re the only digital PR awards judged exclusively by digital- and social-media-savvy working journalists and bloggers. These judges are impartial—above the fray of communications industry politics. They are tough judges with high standards, but they’re unwaveringly fair—and they’re the people we most often need to impress.

“The Bulldog Award gives communications professionals increased credibility, recognition and endorsement as they pursue growth opportunities. In today’s challenging environment, when we’re all called on to do more with less, it is thrilling and humbling to be named one of the best of the best by Bulldog Reporter, which I regard as one of the most innovative content providers in our industry. ”

Caryn Kboudi, VP, Corporate Communications, Omni Hotels & Resorts

Here are some of the of judges who will be taking part in this year’s Bulldog Digital/Social Awards:

  • Evan Cooper, Deputy Editor, InvestmentNews
  • Chris Elliott, Travel Scribe, The New York Times
  • Tom Hallman, Feature Writer (Pulitzer Prize Winner), The Oregonian
  • Meghan Collins Sullivan, Deputy Editor, CNN/Washington Post
  • Maria Stainer, Assistant Editor/Continuous News Desk, Washington Times
  • Sally Falkow, APR, Editor and Publisher, PRoactive Report, one of the first PR blogs online.

“We were extremely pleased to win [our] Bulldog Award … It was confirmation that all our hard work and persistence to be a solid, results-driven agency is paying off. We put the award logo on our web site, and recently a prospect mentioned that the award caught his eye. That’s great reinforcement of our brand.”

Cheryl Gale, Managing Partner, March Communications

Bulldog Digital/Social PR Award winners receive the industry’s highest digital communications honor, plus an avalanche of publicity

Hall of Fame Magazine CoverWhen you win a Bulldog Award, you truly know you’ve arrived. The world will know it, too, because Bulldog Reporter publicizes its winners to more industry people and general media than any other awards competition.

Stories of all winners and their entries will be featured in the Digital/Social PR Hall of Fame online magazine. In addition, winning campaigns will be covered in Bulldog Reporter’s Winning PR Campaigns e-newsletter and feature column in Bulldog Reporter’s Daily ‘Dog, the industry’s highest-circulation trade journal. Finally, of course, winners will be announced in press releases distributed to business and trade press and over Internet news services.

It all adds up to massive publicity for winners—hundreds of thousands of positive impressions for you and your firm.

 

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Now you can receive recognition in any of 27 digital and social media award categories

INDUSTRY-SPECIFIC AWARDS

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Best use of digital or social media communications to publicize, market or promote a health, fitness or medical product, brand or organization. Judged for astute strategy, creative messaging and masterful implementation, backed by solid metrics.

Best Use of Digital/Social for Higher Education Marketing
Best use of digital or social media communications to publicize, market or promote a higher education product, brand or organization. Judged for astute strategy, creative messaging and masterful implementation, backed by solid metrics.

Best Use of Digital/Social for a Banking/Financial Services Campaign
Best use of digital or social media communications to publicize, market or promote a banking or financial services product, brand or organization. Judged for astute strategy, creative messaging and masterful implementation, backed by solid metrics.

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Best use of digital or social media communications to advocate for or promote a cause or publicize a corporate social responsibility program. Judged for astute strategy, creative messaging and masterful implementation, backed by solid metrics.

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Best use of digital or social media communications to publicize, market or promote a food, beverage or food service product, brand or organization. Judged for astute strategy, creative messaging and masterful implementation, backed by solid metrics.

Best Use of Digital/Social for a Travel/Hospitality Campaign
Best use of digital or social media communications to publicize, market or promote a travel or hospitality service, brand or organization. Judged for astute strategy, creative messaging and masterful implementation, backed by solid metrics.

Best Use of Digital/Social for a Consumer Technology Campaign
Best use of digital or social media communications to publicize, market or promote a consumer technology product, brand or organization. Judged for astute strategy, creative messaging and masterful implementation, backed by solid metrics.

Best Use of Digital in a B2B Technology Campaign
Best use of digital or social media communications to publicize, market or promote a business-to-business technology product, brand or organization. Judged for astute strategy, creative messaging and masterful implementation, backed by solid metrics.

Best Use of Digital in an Arts/Entertainment/Culture Campaign
Best use of digital or social media communications to publicize, market or promote a performance, event, exhibition, entertainment product or service, brand or organization. Judged for astute strategy, creative messaging and masterful implementation, backed by solid metrics.

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
Best use of digital or social media communications to persuade or influence sentiment on an issue, regulations, legislation, brand or organization. Judged for astute strategy, creative messaging and masterful implementation, backed by solid metrics.

TECHNIQUE-SPECIFIC AWARDS

Best Crisis Response
Best use of digital media, including social networks, to respond to a crisis threatening an organization. Judged for astute strategy, creative messaging and masterful implementation, backed by solid metrics.

Best Blog (Company/Organization)
Best-written, informative and provocative blog produced by a company or organization team that achieves an extraordinary degree of influence and engagement. Judged for astute strategy, creative messaging and masterful implementation, backed by solid metrics.

Best Blog (Individual)
Best-written, informative and provocative blog produced by an individual for a company or organization that achieves an extraordinary degree of influence and engagement.

Best Blog for an Agency/Consultancy: Best-written, informative and provocative blog produced for a PR agency or consultancy that achieves an extraordinary degree of influence and engagement.

Best Organizational E-Newsletter, External
Best-written, informative and engaging newsletter for customers, investors or other external publics. Judged also for its messaging strategy, graphical presentation, and for its ability to develop and maintain community.

Best Online Employee Communications
Best-written, informative and engaging communications programs for employees, including e-newsletters, social media and intranet. Judged also for its messaging strategy and implementation, technical sophistication, and its ability to develop and maintain an internal community.

Best Social Network Messaging Strategy
Best-written or produced, informative and provocative postings over time on one or more of the following social networks: Facebook, Twitter, LinkedIn, MySpace and/or YouTube. Judged for astute strategy, creative messaging, and audience engagement, backed by solid metrics on followers, re-posts, website traffic and other results.

Best Measurement of Digital/Social Communications
Best strategically thought-out and astutely implemented measurement of digital/social corporate communication, including establishment of clear communications objectives, tracking of key performance indicators, and the integrity and usefulness of measurement results in supporting corporate objectives.

Best Use of Digital/Social to Pitch Traditional Media
Best example of shrewd use of digital and social media, including email and social networks, to approach online and traditional journalists. Judged for savvy use of these media, wisdom acquired about the process, and success in placing stories.

Best Microsite or Specialized Website
Best use of current technology and web communications techniques to represent a special event, offer, issue, promotion, product or brand. Judged on clarity of strategic purpose, observance of website best practices, and effectiveness in achieving desired results. Site should have been launched since July 1, 2010.

Best New or Redesigned Website of the Year
Best use of current technology and web communications techniques to represent a product, brand or organization. Judged on clarity of strategic purpose, observance of website best practices, and effectiveness in achieving desired results. Site should have been launched since July 1, 2010.

Digitally/Socially Engaged Brand of the Year
Best overall use of current technology and social media marketing techniques to attract an audience, engage them, and build and maintain a community across multiple digital platforms and networks. Judged also for the brand’s ability to set clear strategic objectives, communicate the brand’s message, engage brand fans, and overall support corporate goals.

Best Online/Social Media Community of the Year
Best use of digital media to attract, engage, build and maintain a community over time, including chat rooms, online users groups, and fan and friend groups. Judged also for the ability to grow and make a contribution to the community and the ability to meet brand and/or organizational objectives.

Best Online Newsroom of the Year
Best use of current techniques and technologies in a Web-based newsroom to create a clear, friendly, engaging and resource-rich tool for journalists, investors and other stakeholders. Judged also on outcomes directly attributable to design and content of the newsroom.

Best Use of Video in a Digital/Social Environment
Best use of current techniques and technologies to create high-impact, high-visibility video communications, including distribution to online and traditional media, website posting and social networks. Judged for astute strategy, creative messaging and masterful implementation, backed by solid metrics.

Best Use of Search Engine Optimization in a Campaign
Best use of SEO techniques, paid and/or unpaid, to increase the visibility—impact, quality and long tail—of a product, brand or company in PR/communications campaign. Judged also for evidence of keyword research, creativity, discipline in applying best practices to content, and measurement of results.

Best Digital/Social Word of Mouth Campaign
Best use of viral and WOM techniques to spread the message about a product, brand or organization. Judged for astute strategy, creative messaging and masterful implementation, backed by solid metrics.

GRAND PRIZE

Digital/Social Communications Campaign of the Year (selected by judges from winners of one or more Digital/Social Awards above).

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How to enter—and win—a 2012 Bulldog Digital/Social PR Award

Show the judges—and the world—your brilliance: Creativity, skill, results

The Bulldog Digital/Social Awards reward digital public relations mastery—your ability to achieve extraordinary visibility and influence opinion through online media. They reward creativity, command of online media and technology, and tenacity. Large-budget campaigns are welcome, but small-budget and small-market efforts enjoy equal standing.

For each entry, we suggest you detail communications strategy, message, implementation, measurement objectives, and a summary of results, plus one outstanding sample of your work or, in the case of campaigns, and outstanding example of your coverage. In short, we want to see extraordinary digital media savvy, cleverness and resourcefulness.

Specifically, here are the qualities that will win you a Bulldog Digital/Social PR Award, especially when used in combination:

  1. Creativity and originality in conceiving the campaign angle, digital techniques or implementation strategy, especially in the face of adversity, such as small budgets, little-known clients or difficult-to-distinguish products or services.
  2. Strategic brilliance in determining your narrative(s), audience targeting, choosing of digital media and modalities, as well as your skill in using techniques to position your brand, product or organization. Judges give particular credit for digital and social media successes dependent on an intimate knowledge (and/or thorough research) of your target market and current communications technology.
  3. Fast thinking and quick turnaround in responding to breaking news, crisis or the need for rapid coverage of or response to an issue.
  4. Extraordinary execution of your plan: How astutely have you taken advantage of best practices and advanced digital PR technology and how adeptly have you used it? How masterfully have you employed smart communications techniques to make an impact and attract favorable media pickup with and public attention to your digital efforts?
  5. Results, results, results. How many media picked up your story due to digital efforts; how many website visits did you drive; how long was the tail; how many re-tweets, friends, fans, downloads, sales or other responses did you generate? Relative to your budget, how much impact did you make?

Awards will be given for three levels of excellence (Gold, Silver and Bronze) in most every category—which means you have 82 chances (including the Campaign of the Year) to win a 2012 Bulldog Digital/Social PR Award.

Multiple Entries: You can enter any of your campaigns or other efforts in any of the number of the categories. Note also that the Digital/Social Communications Campaign of the Year winner will be chosen by the judges from winners in multiple categories, so it pays to enter in as many categories as are relevant to your entry.

Activity Time Frame: Please note that all 2012 Bulldog Digital/Social Awards are for campaigns and activities that took place primarily between July 1, 2011 and August 30, 2012.

“We value this [Bulldog] award and others we’ve won because of Bulldog Reporter’s stature as one of the top news channels and professional development providers in PR. We use the three awards we won last year in new business and client presentations, and I featured them in my State of the Firm address to the entire organization. In short, Bulldog Awards support our reputation-building efforts among key constituencies.”

Kenneth D. Makovsky, President, Makovsky + Company

We were thrilled to win [our] Bulldog Award for Social Media Innovator of the Year. This recognition of our leadership by a respected industry source helps set us apart from other agencies and has contributed significantly to our growth. The award helps broaden awareness of our social media expertise and attract not just companies looking for social media outreach, but those who want an agency with a recognized ability to achieve results.”

Stephanie Azzarone, President, Child's Play Communications

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Bulldog Digital/Social Awards are “green and easy”: Use our short-form entry and submit it quickly online

Finally, an awards program that’s easy to enter

Entry: The 2012 Bulldog Digital/Social Awards are now easier than ever to enter, and now paperless. Simply prepare a 3-4 page brief of your campaign, PR firm or PR professional in PDF format.

Here are the steps you’ll follow:

  1. Review this Bulldog Digital/Social PR Awards 2012 brochure carefully for instructions and criteria for winning Awards. (Most, if not all, of your questions will be answered by a careful reading of this page and our FAQs on the next page.)
  2. Go to the Entry Registration Page, fill out the form for each campaign you intend to enter, then make credit card payment for each campaign. After you click “send” below the payment form, you will be sent a confirmation email and the link to use to upload your entry. Your confirmation email will contain detailed instructions for uploading your campaign to our secure server.
  3. Print out and review the Guidelines for Preparation of Your PDF Upload, which will make this process simple and clear.
  4. Create your entry following the Guidelines, including filling out the Entry Cover Page.
  5. Combine the Entry Cover Page with your entry and convert to a single PDF file—then submit (upload) your entry using the link in your confirmation email.

Remember to include all video and audio submissions as links in your PDF document to hosted files on either your server or on your choice of hosting sites. We are doing our part to eliminate all the wasted paper, binders, CD's and DVD's that this program generates each year. We hope this makes the process easier to enter and friendlier on the environment.

All campaigns or activities must have taken place primarily between July 1, 2011 and August 30, 2012.

Deadlines: Deadline for early entries is Friday, September 28, 2012 and late entries will be accepted until Friday, October 12, 2012 (and will be charged a one-time $95 late-entry fee).

Final-deadline entries will be accepted until Friday, October 26, 2012 (and will be charged a one-time $145 late-entry fee).

Fees: Basic judging fee to enter one campaign in one category is $295. Campaigns being considered in multiple categories will be charged $75 for each additional category. (Also see late-entry fees, above.)

After you click the submit button, you will be sent an email with your order confirmation and the link from which to upload your submission in PDF format.

Your confirmation email will contain a link and detailed instructions for uploading your campaign to our secure server.

Please note that if you are entering multiple campaigns you must register each one separately.

For further information, call the Bulldog Reporter Client Satisfaction Department at 1-800-959-1059.

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