NEW FROM BULLDOG REPORTER
New Handbook Reveals Latest Secrets of Writing More Powerful, More Visible Press Releases
"Breakthrough Press Releases for the Digital Age: How to Write Press Releases That Skyrocket Media Coverage and Search Visibility" gives PR pros new, inside tips and techniques for creating press materials that editors—and search engines—can't resist.
Dear PR/Communications Professional:
If you're responsible for writing press releases---or you supervise people who write them---how happy are you with your media coverage and your search results? How would you like to improve both using the power of today's proven best practices for creating press materials in the digital era?
How would you like to ensure that all your releases are packed with compelling story elements guaranteed to rivet editors' attention? How would you like to use a set of rules for embedding your releases with words and links that consistently lift them to the top of search pages?
Most importantly, how would you like to take the guesswork out of writing press releases and start using techniques street-tested to boost your visibility in both traditional and digital media?
No question: Today's breathtaking communications technologies give you the power to push corporate messages to millions worldwide . . . but you can't do it with your father's old-style press release.
Old-style press releases aren't likely to cut it with journalists in traditional media anymore, either. Electronic distribution of press materials has made competition for their attention more brutal than ever. Your press releases have to be compellingly written just to stand a chance!
How can you learn these best practices, how can you teach them to your staff---quickly and efficiently? How can you make sure all your releases embody today's most powerful writing and digital techniques?
"BREAKTHROUGH PRESS RELEASES FOR THE DIGITAL AGE:
HOW TO WRITE PRESS RELEASES THAT SKYROCKET MEDIA COVERAGE AND SEARCH
VISIBILITY" ANSWERS THESE QUESTIONS AND MORE:
- What's the best way to research keywords for a press release . . . and where are the best places to embed them within your release?
- Now that news releases are as likely to be read by "regular people" online as by journalists, how should this change the way you write today's releases?
- What are the most devastating grammatical and punctuation mistakes PR people make in press releases?
- When is it a bad idea to issue a press release and when is it better to use social media, a blog or some other form of corporate communication?
- Do you make these press release errors: What are the 10 danger signs that you've written a bad press release?
- How does a wire service actually deliver a press release to journalists (it's probably not as you imagine!)---and how can you decide whether it's worth it to pay for a wire service?
- What are the three biggest reasons most press releases are never picked up by the media . . . and how can you overcome these problems?
- Beyond the Five Ws: How can these 23 additional tips and techniques make your news releases more attractive to editors?
- How should your press release headline be written to be more searchable via news aggregators like Google News and Yahoo News?
- What are the key differences between a news release and a features release---and which elements should every features release contain?
- What's the single biggest reason you should you always endeavor to link to multimedia assets in your news releases?
- What are the most embarrassingly misused words and phrases used in corporate communications?
- What do thousands of rookie press-release writers usually put in their headline that should not be there?
- Why is the use of infographics skyrocketing in press releases and how can you jump on the bandwagon?
- Why do journalists and marketing professionals often disagree on the definition of "news"---and how can this help you increase your news release pick up?
In short, this handbook is the most complete and up-to-date guide to writing a press release you'll find anywhere.
While "Breakthrough Press Releases for the Digital Age" is written for the less-experienced practitioner, veterans who want to come up to speed quickly on digital press release techniques---or who want a convenient teaching tool---will find it ideal.
Two things are clear:
First, to attract the attention of traditional journalists, your press releases need to pack a wallop content-wise, and they must be well written.
Second, to boost your visibility on the Internet---using SEO, news aggregators and social media---your press releases must embody techniques proven to harness these tools.
This book delivers today's best practices of disciplined press release technique. It's filled with practical strategies, techniques and proven principles that you and your people can---and should---put to work on your very next press release.
If you are ready to push your press release media pick up and online visibility to the next level---I urge you to follow the proven advice in "Breakthrough Press Releases for the Digital Age: How to Write Press Releases That Skyrocket Media Coverage and Search Visibility" today.
Here's how to get this indispensable resource: Just purchase your copy of Bulldog Reporter's "Breakthrough Press Releases for the Digital Age" right now by going to softcover or pdf or calling one of our Client Satisfaction Representatives at 1-800-959-1059.
Sincerely,
Jim Sinkinson
Publisher, Bulldog Reporter
P.S.
Want to see what specific topics are covered in "Breakthrough Press Releases for the Digital Age" before you purchase it? Just go to table of contents now.