• How Twitter PR works
• How to build brand and buzz
• How to attract a huge follower base
• How to tweet the media successfully
• Twitter PR faux pas
• How to give your tweets more punch
• How to monitor the Twittersphere
• Twitter crisis recovery tips
• Inspiring best-practice case studies
• Glossary of Twitter terminology
• Best ways to measure Twitter PR success
• Hottest time-saving Twitter tools
Dear PR/Communications Professional:
Not only is Twitter PR one of the most powerful new social media tools around, but the art and science of using it are advancing at a dizzying pace.
Consider this: More than 190 million registered users are generating over 65 million tweets and over 800,000 searches per day!
Best of all, thousands of companies are already exploiting this channel to increase visibility, engagement, brand evangelists and even sales.
Don't you agree with me that PR must seize the initiative in using Twitter to reach and influence our markets . . . and seize it now?
Twitter gives us the chance to build huge groups of followers---around individual products, around technologies, around policy issues, and even around discounts and bargains.
If you can interest and hold these Twitter followers, they display amazing loyalty and astounding receptivity to your message.
Let's be honest: Twitter marketing is not a "gimme," not a given for public relations pros. Other communicators---advertising, marcomm, digital marketers---would love to take control of Twitter communications. We should not let it happen!
We will only command the Twitter channel if we act decisively now.
That's the reason I want to tell you about Bulldog Reporter's Revised and Updated 2011 edition of "The Amazing Power of Twitter PR Handbook"---the one guide you'll want on your shelf to help you understand and master the exciting new capabilities of this marketing channel.
This "field guide" covers every major advance in Twitter PR that's come our way over the past year---and it tells you exactly how to exploit them strategically and put them to work starting today.
"The Amazing Power of Twitter PR Handbook" gives you street-savvy answers to all these questions and hundreds more.
Above all this compact guide is single-mindedly practical: While you'll get all the background and definitions for these new tools, our emphasis here is on action---evaluating, implementing, measuring results. You'll get such actionable details as these:
To be sure, Twitter PR is fast becoming one of the most valuable---and highly valued---skills in the public relations field. On a personal note, the respect (and compensation) you receive as a professional communicator will only increase as you master this powerful tool.
But here's the other side: The blessing of social media PR confronts us with major challenges.
First, if we want to take leadership in new social media technologies, like Twitter marketing, we have to do it now, before aggressive marcomm and ad folks jump on them.
Second, of course, we need to understand these advanced tools---their strategic application, like Twitter's ability to leverage corporate brand and product sales.
And third, we have to know exactly what to do, in what order.
No question about it: Bulldog Reporter's "The Amazing Power of Twitter PR Handbook" helps you meet all three challenges.
I think you'll especially like the fact that this Twitter PR guide gives you reports from the front lines---revealing case studies in Twitter PR success. Among many others, you'll learn:
If you're ready to start taking advantage of today's exciting new developments in Twitter PR, I urge you to acquire a copy of "The Amazing Power of Twitter PR Handbook."
Please order online now or call 1-800-959-1059.
Publisher, Bulldog Reporter
Want to see what specific topics are covered in "The Amazing Power of Twitter PR Handbook" before you purchase it? Just go to table of contents now.