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Bulldog Reporter's PR University Audio Conference: Wednesday, March 3, 2010
Business Media Bailout for PR: Top Journalists Share Successes and Secrets of Winning More Business Coverage in the New Economy


AUDIO CONFERENCE AT A GLANCE
DATE: Wednesday, March 3, 2010

COST: $99

TO REGISTER: Click here or call
1-800-959-1059
HOW TO REGISTER
Your audio conference registration entitles you to:
  • Download and listen to the conference or webinar
  • PR University's conference manual, which includes up-to-the-minute, verified contact information and background on the panel, plus additional value-added articles from the archives of Bulldog Reporter
  • A full transcript of the conference

Your Presenters:
  • Diane Brady, Senior Editor/Content Chief, Bloomberg/BusinessWeek (circ. 935,820)
  • Tony Emerson, Managing Editor, Newsweek International (circ. 4.2 million)
  • David Lidsky, Senior Editor, Fast Company (circ. 731,991)
Moderator:
  • Brian Pittman, Director of Content, Bulldog Reporter's PR University

Is this the quarter (much less year) that small and big business bounce back? How about business media? The economy is still on everybody's mind as the markets vacillate and small business tax credits debated—and companies are still struggling to earn their fair share of valuable press in a news hole dedicated to little else. With increased competition for coverage, scoring golden ink, airtime or pixels in the nation's most influential business outlets—from broadcast mainstays like CNN and top titles like Entrepreneur and Fast Company to popular business blogs—for your company's news or CEO is no easy task. The good news: While the bar for coverage is set high—you can learn what it takes to break into leading business media firsthand by joining Bulldog Reporter's PR University as we convene a rare, exclusive panel of top editorial gatekeepers from several of these venerable media properties. This panel of no-nonsense, by-the-numbers media insiders will walk you step by step through a practical pitching regimen designed to give you, your client or company the edge it needs to secure valuable column inches, air time or digital ink in top-tier, holy grail business media in these trying times. What's more: Our panel will outline the top business stories, trends and developments they expect to be covering in the weeks and months ahead—and outline how you can become part of these developing stories at a time when every column inch helps to build credibility and communicate confidence to your consumers and publics.

What you will learn:
  • Why business coverage matters more than ever—how business blogs, programs, pages and titles are reaching wider audiences and easy ways PR can tap this extended reach
  • New Business Media Trends: The state of business journalism—plus how new media is changing coverage and providing often overlooked PR opportunities
  • Targeting Essentials: How each of these outlets differs in editorial mission, coverage and audience—and how to use this insight to pitch more effectively
  • Recovery Realities: How the downturn and turnaround impact newsrooms, media offerings and the types of stories journalists are expected to cover now . . . and how PR can position clients and companies to take advantage of these emerging needs
  • Editorial Hot Buttons in the New Economy: The business stories, post-recessionary hooks and economic recovery angles to pitch now—from CEO profiles to turnaround and even trend stories
  • Best Targets: Columns, programs, profiles and even new Web features—the business desk opportunities most receptive to PR input
  • Practice Pitch Session: Lessons and new ways to improve pitches—based on live panelist feedback when you dial in with your sample pitches
  • How business media use social media and online search to research, source and promote their coverage—plus what these insights mean to PR press releases, pitches and websites
  • Writing Tips from the Pros: How to structure superior press materials for optimal impact, readability . . . and media pickup
  • Common Business Pitching Blunders: The words and phrases you must banish from your pitching repertoire immediately
  • Advanced Media Relations: Techniques to help you successfully pitch exclusives and negotiate embargoes
  • Best way to score more face time with top business journalists and their editors
  • Underdog PR: How private companies can compete with public giants for ink—especially during trying economic times when competition for coverage increases
  • Stats, facts and data that sells—plus how to push your news over the top with timely studies, credible sources and hard numbers
  • Best PR Practices: Examples of headline-grabbing pitches and how to duplicate their best practices
A high-value learning experience:

This PR University audio conference is affordable, easy-to-access and offers a very high return on investment. For one low price of $299, you and your entire team can take part in this unique, 90-minute conference offered exclusively by Bulldog Reporter's PR University. Simply gather your team around a speakerphone—no travel required! And if there's something you need to know that the speakers haven't covered, simply email your questions directly to the panel or join in the discussion yourself when we open the phone lines for live Q&A.

PRSA Accreditation:
  • PRSA APR Accreditation Maintenance Credits Approved: 1.0.
  • Accredited registrants must track their points and submit activities every three years to PRSA. Please keep a copy of the event description and date/time to submit when required by PRSA.
Wednesday, March 3

Diane Brady handles corporate and management coverage, among other areas. She has written on a wide range of topics and also works with outside partners to provide analysis and content across various platforms. Diane is also a regular guest on CNN and other broadcast outlets and frequently talks on industry trends. She previously worked with The Wall Street Journal in Asia, Canada's Maclean's magazine and the United Nations Environment Programme (UNEP) in Nairobi, Kenya.

Tony Emerson is the managing editor at Newsweek International. Tony is responsible for the editorial direction of the publication, with a focus on business, politics and art. Previously, he was a senior writer specializing in coverage of Asian affairs. Tony has worked as an associate editor and general editor on various sections of the magazine over his more than 20 years with Newsweek.

David Lidsky is a senior editor at Fast Company, where he is responsible for the magazine's "Playbook" section devoted to career advice. He also oversees the "Fast Talk," "Between the Lines," and "Feedback" sections. David also edits feature stories, particularly those focused on technology. He is the co-editor of the magazine's anniversary compilation book, "Fast Company's Greatest Hits: Ten Years of the Most Innovative Ideas in Business." Prior to his position at Fast Company, he held various positions at Fortune Small Business, eventually serving as assistant managing editor. He helmed the magazine's tech coverage, including a regular column entitled "Tech Skeptic." David edited numerous feature stories, covers and special issues in his four-plus years at Fortune Small Business and was in charge of the magazine's back-page column, "Look Back," devoted to exploring the entrepreneurial roots of notable American brands. Prior to that, Lidsky covered the Internet in its formative years ('96-'99) at PC Magazine.


Brian Pittman is content director of Bulldog Reporter's PR University and the weekly email newsletter Journalists Speak Out. Previously, Brian served as editorial director at Infocom Group, where he edited, reported for and launched titles such as Media Relations Insider, PR Agency Insider, Ad Agency Insider and Managing Partner. Prior to that, he served as editor of Utah Business magazine, among other titles. He is a seasoned reporter with extensive experience interviewing such personalities as Steve Forbes, Bob Edwards and Margaret Thatcher. Complete Bio


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