Arketi Group's Boudreaux Contributes to PRNews Crisis Management Guidebook
Business-to-business public relations and marketing firm Arketi Group (www.arketi.com) has announced consultant Brian Boudreaux is among a select group of public relations professionals who contributed to the PRNews Crisis Management Guidebook, Volume 3.
Authored by top-tier crisis experts, the guidebook presents valuable information, actionable tactics and best practices to employ when managing a crisis. Topics range from litigation PR and digital communications to media relations and reputation management.
In chapter one, Boudreaux details how a practitioner's understanding of back-end technology is critical to the success of crisis management. He stresses PR professionals need to understand technologies deployed by their organization so they know how to leverage this technology to garner better visibility, information and insights during a crisis.
In addition to Boudreaux, contributors to the guidebook include distinguished professionals from universities, law firms and leading PR firms.
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