The NewsMarket will acquire all of the outstanding shares of Medialink's common stock at a price of $0.20 per share in cash. Once approved by Medialink's shareholders, Medialink's employees and services will be combined under The NewsMarket, Inc. This transaction combines The NewsMarket's digital video distribution platform with Medialink's professional services and production capabilities to create a complete video solution for corporate customers.

"Video continues to be the fastest growing category in marketing services, and the combination of The NewsMarket and Medialink will create a very compelling offering for all of our customers' increasingly sophisticated demands," said Jim Lonergan, CEO & President of The NewsMarket. "Merging Medialink's strengths in strategy and execution with our technology creates the industry's most complete video solution and enables us to be responsive to a larger share of the market."

By acquiring Medialink, The NewsMarket will significantly broaden its services to the marketing, communications, investor relations and media community. "Video has gone mainstream and we're seeing budgets increasingly shift toward the inclusion of video in all elements of mainstream communications and marketing. Customers want one trusted partner for their sophisticated video needs, and this acquisition positions us incredibly well to help customers from strategy, through production and distribution" added Lonergan.