Birnbach Communications Launches Twitter Lab Training
Birnbach Communications (www.birnbachcom.com), a Boston-based independent communications agency with special expertise in traditional,
online and social media, has announced the launch of "Twitter Lab Training," a detailed training session designed to introduce clients to Twitter and other social networks, as well as establish goals, strategy and tactics to conduct a social marketing program.
The agency has already trained the communications departments at a large telecommunications company, a nationally recognized health care organization, and several software companies.
Birnbach Communications, which works with clients across a range of industries ??? including software and services, security, technology, healthcare and life sciences, consumer, social networking, nonprofit and education sectors ??? has been helping clients
navigate the changes impacting the traditional and new media, providing advice and counsel regarding corporate blogs, Twitter and podcasts.
"Twitter Lab Training" is designed to help clients understand how Twitter and other social networks can be an appropriate communications channel.
BurrellesLuce's Johna Burke interviews Ed Mackey, VP of communications for Goodyear, and Geoff Phelps, VP at Coyne PR, who discuss targeting influencers — and how to work with traditional and social media.
