Media Training Worldwide's (www.mediatrainingworldwide.com) TJ Walker and partner Jess Todtfeld have successfully shattered the world's record for most radio interviews in a single day.
"We finished our world record attempt this morning. We ended with 112 radio interviews conducted over a 24 hour period. The previous record was 72 interviews," Walker says.
BurrellesLuce's Johna Burke interviews Ed Mackey, VP of communications for Goodyear, and Geoff Phelps, VP at Coyne PR, who discuss targeting influencers — and how to work with traditional and social media.
