Verizon on the Marketing Warpath: Having Quashed AT&T's Challenge, Company Speaks Out Against Sprint's Marketing Claim
Verizon has a problem with Sprint calling itself "America's most dependable 3G network," and has issued a complaint against its competitor. As a result, the National Advertising Division of the Council of Better Business Bureaus has asked Sprint to drop the slogan in response to the complaint, expanding the ongoing marketing battle between the leading mobile service providers. Meanwhile, Verizon continues its messaging battle with AT&T.
The claims between the various mobile providers have a similar arbitrary feel. Sprint claims "most reliable." Verizon claims "biggest." AT&T claims "fastest." Each of the claims is backed up by facts, but those facts may be outdated, or may only be true in isolated instances, PC World reports. Essentially, the marketing is based on whatever survey or report paints the service in the best light.
AT&T suffered a legal setback when its request for an injunction to get Verizon to pull its ads was rejected by a federal judge last week. In the wake of that courtroom loss, AT&T has developed a new ad campaign featuring Luke Wilson in a feeble attempt to fire back at Verizon, reports PC World writer Tom Bradley.
BurrellesLuce's Johna Burke interviews Steve Mayerowitz, ABC Travel Producer, who discusses how social media has changed how broadcasters process inquiries and requests from PR people.
