360 PR and Client Allstar Products Group Win 2010 SABRE Award

Allstar Products Group announced it has been honored with one of the public relations industry’s most esteemed awards, receiving a 2010 SABRE Award for "From the Coach to the Runway: The Snuggie Blanket Fashion Show" with 360 Public Relations (www.360publicrelations.com), Allstar Product Group’s public relations agency of record. 

The annual SABRE Awards recognize the best public relations campaigns of the year.  The Snuggie Fashion Show won the Silver SABRE for best Fashion and Beauty campaign.

"’Snuggie on the Runway’ was a catalyst event and a runaway hit — rolling out the new Snuggie line in style during New York Fashion Week, increasing our fan base online, and helping to make Snuggie a best-seller during the most important retail period of the year," said Allstar Products Group Vice President of Marketing Anne Flynn.  "360 brought us a highly creative, well executed vehicle for taking the Snuggie brand’s success to the next level and we are thrilled that our marketing team’s work was recognized as the industry’s best by Paul Holmes and the panel of SABRE judges."

Add a Comment

Your email address will not be published. Required fields are marked *

PR Biz Update PR Agency News PR People Marketing Trends
Close up of businesswoman hand presenting digital charts
New Impact Report on Big Data Analytics Initiatives Unveils ROI and Trends—But More C-Suite Support Is Needed

Big data analytics and marketing applications firm Teradata Corp. this week issued a global...

succession-long
Business Owners Lack Confidence in Planning Skills—and May Be Left Unprotected Should Unforeseen Events Occur

While business owners work to sustain their operations, few report making...

3AWORLDWIDE Promotes Agency Veteran Brenda Sandoval to Director of Agency Alliances

3AWORLDWIDE (www.3aworldwide.com), a Miami-based agency leader in global marketing, recently named...

Thought Leaders On Deadline
rich-kahn-350x290 (1)
Building a Good Crisis Management Strategy

By Rich Kahn, CEO, eZanga.com Not all news is good news,...

business people meeting in office.
Measuring Employee Engagement: The Best Metrics for Getting Started

By Abbie Reedy, “The Conjurer of Content,” Heroic Search During the...

Thoughtful businesswoman and lightbulb picture on blackboard
How Women May Be The Difference Makers In Business Leadership

In the spotlight: Debora McLaughlin, CEO, The Renegade Leader Coaching and...

PRtools-pics3
Media monitoring and analysis

Current clients, please login here. Would you like to reduce the...

PRtools-pics
Inside Health Media

Current clients, please login here. Top pharmaceutical companies, hospitals, healthcare PR...

PRtools-pics2
MediaPro: Bulldog Reporter's media database

Current clients, please login here. Do you need precisely targeted press...

PRtools-pics4
Blogger Lists

These blogger lists are guaranteed to increase your chances for scoring blockbuster...